@EBTMarketing | www.elaineball.co.uk !!

International Technical Marketing Consultancy!

Helping companies GROW and INCREASE profits !

an overview!

vs004JULY2014!

Contents!

@EBTMarketing | www.elaineball.co.uk !!

 

1. Who are we 2. Why you need us 3. What services we provide 4. Benefits of using EBTM 5. Pricing structure 6. Who to contact / Meet the team

Who  are  we?  

Left to right: Sarah Rogerson, Elaine Ball and Amanda Finn

Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, which specialise in helping B2B companies grow and become profitable through focused strategic marketing, marketing planning and marketing implementation. With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, Dynamic Positioning (DP), Unmanned Aircraft (UAV), Mining and Quarry sectors. EBTM simplify the marketing process, we remove marketing jargon and replace it with easy to understand terms, which in turn nurtures learning, understanding and success. •  Strategic facilitation – scenarios for growth •  Strategic planning – where to go? •  Mentoring individuals & teams – educating •  Marketing budget and planning – lets look what works •  Implementing road maps – who to use, what works •  Marketing communications plans

@EBTMarketing | www.elaineball.co.uk !!

Why  do  you  need  us?  

@EBTMarketing | www.elaineball.co.uk !!

Left to right: Elaine Ball and Amanda Finn

Some scenarios….. •  It’s taken you 20 years to build your business, you have

great products, sales are growing but you rely heavily on one or two major clients, in one or two regions or countries.  You, your staff and stakeholders are concerned that your business may 'fall off a cliff' if one of these clients pulls back, switches to another supplier or unforeseen regional economic problems hinder your business.

•  International expansion and/ or a search for new customers is the answer, but you have neither the time nor experience to deliver this 'in-house'. EBTM has over 30 years’ of international technical marketing experience and expertise in major regions worldwide including Africa, China, North and South America and Australia.

•  The Internet is set to grow by 600% by 2020, you haven’t got a grip with internet marketing such as Social Media and you don’t know where to start! You know you should do something but your expertise lie within the product or service you offer. Where do you begin?

What  services  do  we  provide?    

@EBTMarketing | www.elaineball.co.uk !!

Services 1.  Marketing Consultancy

Our aim is to provide you with flexibility. We can work with you on specific projects such as re-branding or building your existing sales pipeline, or review your entire strategy. We will work closely with you and your marketing director/ manager or other personnel. Key areas are: a.  Strategy – helping you achieve results through clear strategy, milestones and metrics b.  Planning – providing support to your marketing team. Guiding them on specific tasks or doing it for you c.  Implementation – supporting the role of implementation and measuring what works and what doesn’t

2.  Marketing Mentoring & Training –  Providing tailor made support to the existing marketing team. Many departments need support in their

current methods (an extra pair of hands or hands on experience). We provide in house mentoring or facilitation to help support the marketing team. We know the strains of growing an international company and the pitfalls of marketing implementation.

–  EBTM are highly qualified marketing professionals who are constantly training themselves. Why? You; the

marketing department need the latest thinking and sometimes a second opinion. Learning all the time can become time consuming and having someone on hand to bounce ideas off, is very valuable.

 

Benefits  of  using  EBTM  

@EBTMarketing | www.elaineball.co.uk !!

•  We know your customers •  We know your terminology •  We know your competition •  We have a network of contacts •  We know marketing – really well •  We are constantly training to keep up to date with the latest thinking •  You don’t have to hire someone; until you grow and have the budget •  We are self starters •  We have a dozen and growing, key associates, including a leadership and

management training arm •  We get economies of scale of marketing resources •  You don’t have to worry about ‘will it get done and done well?’  

 

How  we  price  our  work  USD/ GBP Pricing Structure & Process – an overview Below highlights the prices and structure of EBTM, to make it as easy and simple for you. Our goal is to provide you with ‘hassle free’ Marketing Management, from strategy formulation to implementation. Our long term goal is to educate and train your people in order for you to become self-sustainable. Turning you from a good company to a great one.

• Overview  of  ini?al  enquiry,  what  their  thoughts  are    • Big  picture  and  moving  forwards  

Stage  1.  Enquiry  +  Ini2al  Mee2ng  

• Establish  Vision  of  business  • Discuss  strategies,  key  drivers,  goals  and  milestones  for  the  next  3-­‐5  years  • Facilita?on  of  plan  • NEXT:  two  op+ons:  1).  Con+nue  and  review  op+ons  or  2).  Finish  

Stage  2.  The  Marke2ng  Directors  Role    (Strategy  Day  =  $1,900USD  /    £1,100GBP*)  

•  Ini?al  inves?ga?on,  building  up  knowledge  of  the  business  • Write  marke?ng  plan,  budget  and  ac?vity  planner    • Monthly  marke?ng  reports  |  monthly/  qty  mee?ngs  • Research,  advice  and  metrics/  ROI  

Stage  3.  Experts@Hand        Retainer  fee  =  average    $3,600USD  /  £2,200*  per  month    (decided  a>er  ini+al  discussion)  (min  4months  contract)  

*Subject to expenses + 10% (+ phone calls charged at flat fee $60 USD/ £40 per month) – GBP prices include (UK) VAT!!@EBTMarketing | www.elaineball.co.uk !!

How  we  price  our  work  

*Subject to expenses + 10% (+ phone calls charged at flat fee $60 USD per month) – GBP prices include (UK) VAT!!@EBTMarketing | www.elaineball.co.uk !!

Stage 4. We are your marketing manager/ team and implement the plan for you Stage 5. and/ or we train up a resource, for you to become self sufficient (subject to time on growth/ strategy) Stage 6. One off project work can be implemented/ priced separately

• Dealing  with  suppliers  from  ini?al  contact  through  to  finaliza?on  of  project  • Qtr.  Mee?ngs  to  discuss  next  ¼  con?nue  or  re-­‐focus  strategy  • Monthly  reports  on  ac?vity  (as  part  of  stage  3)  

Stage  4.  The  Marke2ng  Managers  Role    Implementa?on  of  Ac?vity  Planner  &    Budget    36%  of  budget  -­‐paid  per  ¼  on  sign  off  

• Hands  on  training  with  one  of  the  EBTM  team  • Seing  up  ac?vity  planner  • Social  Media,  budgets,  dealing  with  suppliers,  exhibi?ons  organiza?on  etc.  

Stage  5.  Reducing  Reliance  on  EBTM    Mentoring  of  Marke?ng  Resources    $1,900  USD/  £1,100  GBP*  per  day    (minimum  5  days  over  a  period  of  weeks  or    months)  

• Project  work  discussed  and  figure  established  ie.  seing  up  exhibi?on  in  Cape  Town,  South  Africa;  7  days.  

• Dealing  with  suppliers,  forms,  shipping,  confirma?on.    Fee  $1,650USD/  £950GBP*  

Stage  6.  Implementa2on  of  1-­‐off  projects    One  off  project  work    $nego?able  on  ?me  frame  

 

@EBTMarketing | www.elaineball.co.uk !!

Thank you!

You can contact any one of us at:

Elaine Ball, CEO and Key Strategist (the business developer) m:+44 7825517850 | email: elaine@elaineball.co.uk | Twitter: @EballBall LinkedIn: https://www.linkedin.com/in/elaineballmarketing

Amanda Finn, Marketing Communications Director (the Implementer) m: +44 7968585824 | email: amanda@elaineball.co.uk | Twitter: @AfinnAmanda

Sarah Rogerson, Admin & Accounts Specialist (the organizer) m: + 44 7734458501 | email: sarah@elaineball.co.uk | Twitter: @sarahrog3rson

Who  to  contact