Presentacin de PowerPoint

LOGISTICS IIMAX GALARZALecturer::September 4th, 2014Date::Grade: 9:

Members:

Gian Paulo Del CioppoMarlon GuerreroNatan TurnerCiro Gutierrez

TUTORIAL WORK

FLOWERS EXPORTATION TO RUSSIARUSSIA

EXTENSION:17125.246 Square KilometersPOPULATION:146020.000 InhabitantsPER CAPITA INCOME: 14.669 USDRUSSIA DESCRIPTION:

The fifth largest importer of food in the world decides to restrict the purchase of fresh products from USA and the European Union. It has opened a Golden opportunity for Latin America (becoming the next big trading partner of one of the major European powers of today).Russia's decision

Video 1

https://www.youtube.com/watch?v=1CZKCe950Fw

"Of course we're going to take this opportunity," said the president Rafael Correa, adding that the country has to offered products to the Russians.

Ecuador has an export surplus with Russia. Between January and May this year it exported $ 387 million up 18% of 2013 sales.ECUADOR IN RESPONSE

PRINCIPAL PLANTATION OF ROSES

LOCATIONS

The best conditions for the flowers are from 2000 meters over sea level.There are currently more than 2,500 hectares of Cultivated Flowers, allowing that there is availability for export during the entiring year.

Main varieties of flowers

Ecuadorian roses are considered the best in world due to their extraordinary quality and beauty, as well as unique characteristics: thick and high stems, large buds and vivid colors. Another great characteristic of the Ecuadorian rose is its long life in the vase after being cut.

Ecuadorian flowers in Russia

Moscow flower showEcuadorian flowers were present in one of the most important events in the flower sector in Moscow, Moscow called as Flower Show 2014.The event took place in the central park of the Russian capital, ultury Park, visited by approximately 175 thousand peopleThe third edition of the Moscow Flower Show 2014 was presented from 6 to 13 July in a prime area of Park Kultury, which caused a sensation Ecuadorian flowers for their beauty and variety, capturing the attention of all visitors..

Moscow flower showWithin this great event, the campaign developed by Ecuador Flowers PROECUADOR through its Commercial Office in Moscow presented the pink Ecuadorian recognized by a number of activities, among which was the presentation of 5 models adorned with flowers Ecuadorian applications moved to Ecuador in promoting the festival, giving visitors more than 6,000 roses and information about the campaign in their social networks

Moscow flower show

Moscow flower show (At gorky park)

https://www.youtube.com/watch?v=PZG0BswmUM0

PACKAGING PROCESS

HARVESTIn Ecuador over 500 plantations produce and export roses, being 62% of these farms smaller than 10 ha, and 10% farms greater than 25 hectares.

PACKAGING IN PAPER BAGS

PACKAGING IN BOXES

LOGISTIC OF TRANSPORT

Charter Flights

Roses, from the moment they are cut until they reach the hands of the purchaser, passing between 7 and 10 days. Pass through the Netherlands, where is made a consolidation of many other products, and shipped to Russia.Export through Netherlands to Russia

Netherlands' Exports to russia

European Union's exportsto russia

The process at the airport in the Netherlands is as follows: at the airport the boxes are removed by a freight company, which the cooled to about 4.degree. Subsequently, the boxes can receive two different treatments:

loss of identity of origin

The first treatment is the "product transition" and means that the flowers are negotiated directly between the Ecuadorian producer and the European customer. Flowers packed in the same boxes of the producers are normally delivered at the airport to trucks delivering to the customer. Cargo companies in Holland only consolidate multiple shipments to the same customer and re-exported flowers in original boxes.

The second treatment is negotiation through a Dutch company. In this case, the Dutch company receives flowers at the airport, the cooled and re-packaged, placed in buckets of water and changing caps and boxes. In this case it is likely that the origin of flowers is unknown or is not clear to the end customer.

The flowers that are sold to Russian and Ukrainian customers through big importers in the Netherlands generally re-packaged and the product loses identity of origin. So there has been in recent years a trend of Ecuadorians to negotiate directly with Russian exporters.loss of identity of origin

ROSES AS AN INCOME FOR THE COUNTRY

EVOLUTION

DESTINATIONS (2012)

Video 3

https://www.youtube.com/watch?v=wyf4HsxvZAM

CONCLUSIONEcuador has the opportunity to approach the 12% of the new market in Russia (replacing Holland and Ukraine as traders) And also to increase the plantation hectares of flowers to satisfy new demand requirements.It means for the country new income sources of and new work posts.

http://www.proecuador.gob.ec/2014/07/03/flores-ecuatorianas-cautivan-en-rusia/

http://www.elciudadano.gob.ec/la-belleza-de-la-flor-ecuatoriana-se-exhibe-en-la-flower-show-moscow/

http://telesurtv.net/telesuragenda/Rusia-y-America-Latina-20140818-0018.html

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