Effective Networking: The Art of the Elevator Pitch

Hola hola hola Hola hola hola

Hola hola hola hola hola hola hola hola hola Hola hola hola Hola hola hola

Hola hola hola

Effective Networking: The Art of the Elevator Pitch Barcelona Activa Àrea d’Economia, Empresa i Ocupació

Mitch Berman | BERMAN ADVANTAGE

+ EFFECTIVE NETWORKING!What will we do today?

  Introduction to Networking

  Elevator Pitch Essentials

  Analysis of Examples

  Developing Your Own Pitch

  Speed Networking & Evaluation

+ EFFECTIVE NETWORKING!What is it?

Building, maintaining, and leveraging your network of contacts to enhance your personal and professional development.

+ EFFECTIVE NETWORKING!Why is it important?

Only 15 – 20% of all job opportunities are publicly advertised.

The majority of positions are found via networking.

A stronger network = more chances for a meeting with a hiring influencer.

+ EFFECTIVE NETWORKING!The reality?

We don’t always know when the right chance will arise to “pitch” ourselves to a potential networking contact.

+ EFFECTIVE NETWORKING!The secret?

Preparation: Knowing what and how to deliver at a moment’s notice can be the key that opens the right professional door.

Presence: Increasing your visibility and connectedness improves the chances of a job finding YOU.

+ EFFECTIVE NETWORKING!Presence: Where?

Make yourself visible and connected.

 Clubs / Mixers  Career fairs  Social networking  Professional networking

+ EFFECTIVE NETWORKING!Preparation: What?

Promoting your personal brand distinguishes you from others, creating a lasting, meaningful impression.

+ EFFECTIVE NETWORKING!Preparation: What?

The “elevator pitch” is one of the most effective vehicles for promoting your personal brand.

It is one of the first things that people ever hear or read about you.

+ EFFECTIVE NETWORKING!Preparation: Why?

You get only one chance to make a

first impression.

+ EFFECTIVE NETWORKING!Preparation: Why?

Your elevator pitch activates a chain of critical events.

Pitch CV Interview

Job!

+ EFFECTIVE NETWORKING!Preparation: When?

Your elevator pitch is the foundation for multiple forms of communication.

  Written/printed material   Online presentations   Career fair introductions   Social meetings

+ EFFECTIVE NETWORKING!Preparation: How?

The key is to get the foundation right!

Let’s look at how…

+ EFFECTIVE NETWORKING!Preparation: 6 essential questions

1.  Who you are? 2.  What do you do? 3.  How are you qualified? 4.  Unique selling proposition? 5.  Benefits to employer? 6.  Call to action?


Who are you?

  Clearly pronounce name   Be upbeat and confident   Smile & make eye contact   Leave a hook reflecting your

personal brand


What do you do?

  What field are you in?   In what role or capacity

do you serve?


How are you qualified?

Highlight existing credentials or proven accomplishments.


What is your Unique Selling Proposition?

What sets you apart from your competition?

  Experience   Personality   Training   Expertise   Impact


Benefits to employer?

How does the employer benefit from your skills, knowledge, and expertise?


Call to action?

  What’s your objective?   What do you want your

audience to do?

+ EFFECTIVE NETWORKING!Preparation: Examples

My name is Mitch Berman and I’m a professional coach for entrepreneurs and executives. Much like a fitness trainer drives you to reach your physical goals, I motivate you to realize your visions and objectives while optimizing your effectiveness and fulfillment.

In my work, I draw from over 20 years’ experience progressing through different roles in multinationals and start-ups all around the U.S. and Europe. This has enabled me to specialize in supporting clients with career development, international transition, and communication, in addition to basic life challenges.

I invite you to visit my website to learn more and to arrange a complimentary consultation to explore how I can coach you and your business to greater success.

Who What you do Qualifications/USP Benefits Call to Action


“My name is Mitch Berman and when I’m not delivering seminars for Barcelona Activa or other establishments, I apply my passion for inspiring and transforming companies, teams, and individuals in my work as an executive and life coach. Essentially, I help my clients to realize and optimize their professional and personal potential. And I’m happy to talk to anyone who might be interested in learning more outside of this session.”



“My name is John Smith. I am the former COO of a Chicago-based interactive marketing consulting and advertising agency. I have experience in most areas of running a business, including strategic planning, marketing, sales and business development, and partnerships and alliances. I am looking for clients who are interested in leveraging the capacity and measurability of the Internet to both generate a return on marketing investments and to extend their brand.”



“I’m Laura Petersen. I am a skilled sales professional with 3 years of experience in technology sales. In my last position, I increased sales in my division by over 20% in one quarter. I am currently looking for a position where I can leverage my experience and skills to help a brick and mortar employer to advance their success in the new economy.”



“I make creative and innovative ideas heard. I’m Carrie Wheadon. I write reviews, lay out books, design ads, and organize promotional material – sometimes all in the same day. I’m impeccably organized, tolerably opinionated, and seek a noble challenge where I can constantly learn. Hablo español también. Know of any such opportunities?”


+ EFFECTIVE NETWORKING!Preparation: Developing Your Own Pitch

1.  Note accomplishments 2.  Synthesize 3.  Analyze 4.  Highlight yourself 5.  Time yourself 6.  Practice 7.  Master key points

+ EFFECTIVE NETWORKING!Preparation: The 9 C’s for Job Seekers

1.  Concise 2.  Clear 3.  Compelling 4.  Credible 5.  Conceptual 6.  Concrete 7.  Customized 8.  Consistent 9.  Conversational

+

BERMAN ADVANTAGE coaching | training | consulting

[email protected]

ANY QUESTIONS?!

Date post:	11-Nov-2014
Category:	Career
Upload:	berman-advantage
View:	1,894 times
Download:	0 times