High-Impact Email Marketing Training 2014

This is absolutely Unbelievable, Do you know?

• 85% of all business correspondence occurs via email, yet companies continuously spend their marketing budget on

the other 15% why?

• 15,000 emails on the average are sent by user per year, this time is spent communicating but not marketing

• 9% Average click through rate optimum return on marketing investments for an email that cost you nothing.

• 500 hours spent by staff sending and receiving emails per year.

• 99% average open and delivery rate of everyday email, the highest of any media channel

• If you spent 50% of your monthly budget for advertisement on email marketing, you could double your

client base?

• Email marketing has proven to have a far more higher ROI than traditional advertisement and even

the highly advocated social media adverts?

• Marketing via email has proved to have more conversions (a browsing customer to a paying customer) than

traditional advert and social media advert

• Email marketing is the cheapest form of marketing available

• With email marketing, unlike other forms of marketing, is predictable and can be monitored to a great degree of

accuracy you will not be casting your fishing net blindly!

Our Course Outline

I. Email Marketing: A Look Back, a Way Forward

History and evolution of email marketing

and the factors influencing its future

Get the latest studies, facts, and figures on

the state of email marketing

Forecast for email as part of overall

marketing mix

II. Permission Based Email Marketing

Why permission is the foundation of

successful email marketing

Opt-out and opt-in and the shades of gray

in between

III. Basics of Email Marketing

Lists

Subscription methods

Content

Integration

Deliverability

Actions

Analytics and metrics

V. Buy vs. Build

• Decisions. Decisions. Decisions.

• Knowing your capabilities, limitations, budget, timing

• Custom-built or off-the shelf systems or licenses

• ASP or fully managed email marketing solutions

• A closer look at the ASP's and fully managed solutions

VI. Email Marketing Strategies

• List acquisition and segmentation

• Personalization & creative execution

• Integrate with social media

• Alignment with website content strategy

• Drive offline behaviors

• Test. Measure. Repeat.

VII. Bringing Process to Email Marketing

• Planning and utilizing an editorial calendar

• Templates for product launches, promotions, and newsletters

• A repeatable process for gathering and preparing content

• Establish your approval process to allow for efficient reviews and approvals

• Analysis is often overlooked. Go beyond opens, reads and clicks. Check conversion, too

• Post Mortem analysis for lessons learned, recommendations for future improvements

VIII. Email Lists and Databases

• Winning strategies for targeting and reaching your audience via email

• Understanding list types: in-house, rented, purchased, etc

• Knowing where that list came from

• Breathe life into that old customer list with NCOA and email append

• Leverage social media to drive email subscriptions

IX. Best Practices: Creative That Sells

• Message layout and design

• Use templates specific to purpose

• The offer

• Coupons, sweepstakes, deadlines, daily deals, and more

• Message formats: text, HTML, mobile, social media

• Opt-out

• Email on the go: Designing email for mobile devices

• Getting advanced creative tactics right, from video to viral marketing

X. Learn the Art and Science of Testing

• What's working? What isn't? How will testing give you the answers?

• Defining a test roadmap and priority

• Structuring test matrices and series

• A/B Split testing

• Multivariate testing and optimization in email

XI. Triggered and Automated e-Dialog Campaigns

• Dialogue-building and trigger-based marketing

• Intro to timing, frequency, trigger, and email dialog strategies

XII. Manage, Track, and Measure Response• Learn the four types of meaningful email marketing measures• Email campaign process metrics (and calculations) de-mystified• Formulas and methods for response analysis – presented in plain English• Feedback and influence measures – why they're essential today• How to measure email campaign ROI, AOV and other contribution KPIs

XIII. Making the Business Case to the C-Suite• The right KPIs• State of the union meeting• Communicate differently• Creative sells• Business plans, not theory, get financial support

*Outline is subject to change.

Target Participants

This intensive course is ideal for marketing practitioners or sales persons, email marketers, entrepreneurs ,General Managers,

Assistant General Managers, Directors, Deputy Directors, Public Affairs/Public/Government Relations, Brand Communications

Managers, Heads of Corporate Communication Unit/Department, Public Relations/Public Affairs Managers,

Government/Community Relations Managers, Media Relations Managers, CSR Managers, Managers, Team Leaders, and Heads of

Units with strong public relations responsibilities, HR Managers, Accounts Departments, and those who organize frequent events and

trainings or those who want to develop their email marketing skills to prepare for the future marketing campaigns.

Participant Guides & Requirements

In order to fully benefit from the course,

Participants are required to bring their laptops (with high speed de-sired, also 3G Modems and flash drives, if possible) to the

training (laptops have to have Ms. Office Packages installed, Outlook, Word, etc).

Participants should have Yahoo, Gmail, Facebook and LinkedIn Accounts (create one if you don’t have).

Participants should have good English writing skills.

Information & Registration

Training Centre: 19 Esther Oshiyemi St, Off Industrial Avenue, Ilupeju,Lagos, Lagos State.Email: training@businessplusng.comTel: +2348125574365International: +2347032639634Url: http://businessplusng.com/http://training.businessplusng.com/

Limited class size, only 15 seats available.

Our Past and Current Clients

Reach Us…!

No 19A Obanikoro Compound Street. Obanikoro. Lagos.

West Africa.

Phone:

+2348125574365 and +234 703 2639 634

Email

admin@businessplusng.com

Website

www.businessplusng.com