EMOTA e-Trust GovernanceJames Roper, Vice President, EMOTA and CEO, IMRGDigital Agenda Assembly - 21st June 2012

IMRG’s 1,300 Members

• EMOTA (European Multi-channel and Online Trade Association)

• Founded in 1982 (celebrating 30th anniversary)

• Represents e-commerce worth a quarter of a trillion euros

– Austria, Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, United Kingdom

• www.emota.eu

Cartoon by Peter Steiner published by The New Yorker on July 5, 1993,commenting that internet protocols do not force users to identify themselves

There are dozens of

e-commerce trust marks

Lawbreakers display more

trust marks than anyone else

Consumers need

one trusted European

e-trust scheme

This can only happen with European

Commissionsupport

Lack of support from the European Commission

is a barrier to trade- the resulting vacuum is

being filled bynon-EU operators

The ambition of 20% cross-border European trade is jeopardised by EC inaction

Shopper Shop

the barrier of distance

This ‘placeholder’ represents any EMOTA-licencedtrust mark

EMOTA will develop the core code of practice on

behalf of the Commission, then

license trust schemes to operate in accordance

with it

International e-Trust Governance

Governing Body

Country 1

Country 2

Country 3

Country xxx

Trust Scheme Operator(s)

Code, Data +Comms

Facilitator

Consumer Proposition

Integrity

• Industry accreditation

• Government endorsement

Reach

• Search engine visibility

• Marketing support• Independent reviews

Know-how

• All retailers are Members of an Industry Association

• Advice, Intelligence, Data, Best Practice

Malcolm Harbour MEP and chairman of the European Parliament's Internal Market and Consumer Protection Committee

"Our Committee has been calling for more intensive efforts to raise consumer confidence to boost internet shopping especially across Single Market borders. This new collaboration should have the scale to promote Trustmarks to consumers and encourage more take up by retailers."

1) Formally nominate EMOTA as the ‘Official European Trust Scheme Governing Body’

2) Take a seat on EMOTA’s ‘Trust Scheme Steering Committee’ (or otherwise engage in guidance)

3) Support a short development project (three months) to build on existing initiatives, consolidate the core requirements, and produce an implementation plan

European Commission Action

Thank you James Roper, Vice President, EMOTA and CEO, IMRGjames@imrg.org