A PROJECT ON SUBMITTED IN PARTIAL FULFILLMENT OFMASTER OF BUSINESS ADMINISTRATIONPROGRAMME: 2010-2012OFGAUTAM BUDDHATECHNICAL UNIVERSITY, LUCKNOWUNDER THE SUPERVISION OF SUBMITTED BY MR.SAJJAN CHAUDHARY MAMTA GANGWAR F!"#$% &' M()*+*($

1C*,$-'-!$*This is to certify thatM+$ G().,student ofMBA-IV S*+*/$*, has completedherR*/*,!0P,&1*!$R*2&,$titled3A STUDY OF EMPLOYEESATISFACTIONAND MOTIVATION IN RETAIL SECTOR 4W.R.T VISHAL MEGA MART, BLY.56assigned by MBA D*2,$+*($ and under my Supervision.It is further certified that she has personally prepared this report that is the result of herpersonal survey/observation. It is of the standard expected ofMBA/$"7*($and hencerecommended for evaluation.2PREFACE3N*,(-()!(8*!&+2#*$* .-$0&"$ 2,!$-!-().6Whenwestudyintheclassroom it clears our picture about the field of the area but it proves to be usefulor thoughtful whenit isappliedinpractical field. !owthetimehaschangedpractical "nowledgefor management student is must to#ualifyasapotentialmanager. It is for this reason that this pro$ect is prescribed as a part of syllabus for%asters of business administration.Success of any organi&ation depends upon the #uality of 'uman (esource.'uman (esource plays an important role for the growth of the organi&ation.The pro$ect report whichis presented after consist of3AS$"7% &'E+2#&%** S$-/'!$-&( (7 M&$-9$-&( -( R*$-# S*!$&, 4W.R.T. V-/0# M*)M,$, B#%.56%)%T) *)!*W)(+ACKNOWLEDGEMENT,ehind every study there stands a myriad of people whose help and contribution ma"e it successful. Since such a list will be a prohibitively long. I may be excused for important omissions. I express my gratitude to my -aculty *uide MR. SAJJAN CHAUDHARY whohelped me to complete my pro$ect with her inputs in the area of 'uman (esource..astly I owe my heartily than"s to all those who extended their timely support for completion of this pro$ect.This was a good exposure that will definitely help me in my professional career. MAMTA GANGWAR/ABSTRACTThis report is a brief presentation of#*9*# &' *+2#&%** /$-/'!$-&( (7+&$-9$-&($ 3V-/0# M*)M,$, B,*-##%6,whichis aretail chain. (etailSectorconsistsofcompaniesfromseveral areasincludingapparel departmentstores food stores and miscellaneous shops. 0mployee satisfaction is supremely important in an organi&ation because it is whatproductivity depends on. If employees are satisfied they would produce superior#uality performance in optimal time and lead to growing profits. Satisfiedemployees are also more li"ely to be creative and innovative and come up withbrea"throughs that allow a company to grow and change positively with time andchanging mar"et conditions. )nd as it is such an important aspect for anorgani&ation therefore I have selected this topic as my research study.With every $ob these is one common problem that people face which is gettingstuc" in the machine of time and routine. This leads to boredom and is "nown tobe a de1motivator by the experts. It is for this reason that humanresourcemanagers are as"ed to ensure that there are activities and varied ways and meansto "eep employees motivated from time to time. %otivating the employees is vitalin order to get the maximum out of them and to "eep employee burn out at bay.2)nd ensuring this lies in the hands of the managers.W0% +&$-9$*7 *+2#&%**/ ,* (**7*7:The answer is survival4S+-$0, 1;;osa Tawa G*(*,# P#/$-! G&&7/E#*!$,-!# A22. B&(* C0-( ;offee %ug;hopper Soup Set ,uc"et%icrowave 3ven >essert Set G#// W,*T0*,+& W,*P&,!*#-(;up Tiffin ;up 8 Saucer.emon Set;ontainer- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - LIFESTYLET-+* H&(*O2$-!#/G-'$/ = N&9*#$-*/.adies Wrist Watch.adies Sun *lass -lower 5ase %ens Wrist Watch%ens Sun *lass @ey ;hain M*(/ A!!*//&,-*/ E#*!$,-! = E#*!$,&(-!/ I$*+/ P*,'"+*GD*&,elts ,atteryA),TB Spray Wallets ;alculatorA00;B >eo - TOYS = GAMESS&'$ T&%/D#/ C%!#*/ = S!&&$*,/%usical Toys,arbie >oll;ycles!on1%usical 3ther >ollsScootersB&,7 G+*/I('($ T&%/V-7*& G+*/ Wooden ,loc"sTeether T.5. 5ideo *ameCu&&les Swing 'and 5ideo *ame1iary;layCunching %achine -ileP,$% S$"'' ,alloons(ibbons1?SOME POPULAR BRANDS OF VISHAL MEGA MARTIUALITY CONTROL2=H*22*#-( : %en Shirts 8 TrousersF-JJ% B8* :.adies 8 @ids *irlsK-$( S$"7-& :%en Shirts 8 TrousersJ/+-(* : .adies 8 @ids *irlsB#"*/ = K0>-/ : %en TrousersH*,& D*),** : @ids ,oysP,(&- : %en Shirts 8 T1ShirtsS&-# :%en Shirts C0#&,-(* :%en ShirtsM// B% :%en Trousers 8 ,ermudasF"+* : %en Shirts T1Shirts Endergarments. 5ishal %ega %art4s dedicated professional Fuality ;ontrol team ensures the#uality of their products.Their #uality chec"s start the basic cloth andaccessoriesandendwithourdoingafull inspectiononthefinisheditems.They believe that Fuality ;ontrol is the "ey to success. 3ur goal is to give thecustomer with the best #uality and value for his money.W* (*9*, +>* !&+2,&+-/* .-$0 F"#-$%Quality always scoresLOYALTY PROGRAMMES215ishal4sloyaltyprogramme gives theIndianconsumer of beingrewardedevery time he ma"es a purchase at any of the 5ishal4s stores anywhere in thecountry. ;onsumers can ma"e purchases at any store and accumulate points ata central level. These points are redeemable at any of 5ishal4s stores.;onsumers canaccumulatepoints evenwhentheyma"eapurchasewhiletraveling and redeem points at any store. So no matter where you are in Indiayou can participate in 5ishal %ega %art4s loyalty programme.CAREER WITH VISHAL MEGA MART225ishal (etail .imited offers multidisciplinary career opportunities. These opportunities are a result of corporate growth internal promotions or the opening up of new mar"ets or product lines. It also maintains a data ban" to be used as and when suitable opportunities arise. The interested candidates can leave their bio1 dataon the online data form. )ll information is treated in strict confidence.R*)-&(# CEO: The ;andidate should be %,)/;) with wor" exp. of min 12 years. (esponsible for ;omplete profit generation of the designated region ,uilding *rooming etc. A,* M()*, 4O2*,$-&(/5: %,)/;) with relevant wor" exp. of min 1= years. (esponsible for handling multiple stores ;ontrol costs and expenses etc.R*$-# S$&,* M()*,G *raduate/Cost *raduate with wor" exp. min < years in (etail/-%;* industry. (esponsible for all the store operations etc.5IS'). %0*) %)(T ,.H.2+5ishal %ega %art in ,areilly was established on A N&9, 200A. It is situated atDG@D,C-9-#L-(*/, (*, A%"8K0(B--()B,*-##%. It isheadedbyStore%anagerM,.A80-/0*>M$0",-. Thereare:2employees at this store.There are 21 divisions and three sections.SECTIONS AT VISHAL MEGA MART,BAREILLY15 EDP4E?*!"$-&( D$ P,&!*//&,5 /*!$-&( for system update 25DC4D-/$,-8"$-&( C*($,*5 /*!$-&( for store1"eepingC5 H&"/*->**2-() /*!$-&() (*. 7-9-/-&(has been started in 5ishal %ega %art of ,areilly i.e.V-/0#C,*KK which deals in sale of commodities. It offers following insurancesG15 >.- Cramerica .ife Insurance25 (eliance *eneral InsuranceC5 (oyal Sunderam *eneral Insurance1(3% cosmetics 'air )ccessories-ashion Dewellery-oodItemsToiletries 8Endergarment cannot beexchanged.C5 Inter Store 0xchange is possible only for selected range of products. E(9-,&(+*($: 0mployees have to feel satisfied with the environment within which they wor"I it would result in high productivity.C. C&++"(-!$-&( M*$0&7/: When administrative policies and all important announcements are communicated to the employees it boosts their morale. The methods chosen for communication also play an integral role. Some of the methods that could be used are intranet monthly newsletters wee"ly meetings etc... !&(7-$-&(/P&&, C&+2*(/$-&(L!> &' 2,&+&$-&(P&&, 8*(*'-$/ &''*,-()L!> &' 1&8 /*!",-$%G&&7 #*7*,/0-2 2,!$-!*/G&&7 +()*, ,*#$-&(/0-2A79(!*+*($P*,/&(# ),&.$0F**78!> = /"22&,$C#*, 7-,*!$-&( = &81*!$-9*/EMPLOYEE SATISFACTION MODEL FOR RETENTIONEMPLOYEE MOTIVATIONThe $ob of a manager in the wor"place is to get things done through employees. Todo this manager should be able to motivate the employees. B/-!##%, -( &,7*, $& >**2 *+2#&%**/ +&$-9$*7 $0*,* ,* A /$,$*)-*/ $0$ !( 8* 7&2$*7, .0-!0 ,* / '#&./G 15 Croviding positive reinforcements for the tas"s accomplished and setting higher goals to be achieved.25 Setting down certain effective rules and regulations to be followed in the office.C5 Seeing that fair rules are set in the office./, USA J% R&88-(/, O"!0-$ B2$-/$ U(-9*,/-$%, USA ABSTRACT The 'ac"man and 3ldhman %odel have been tested in several areas with additional testing needed in the service sector. This study tested the model within amanufacturing company and evaluated several of the dimensions of the model. 2=This paper evaluates two of these dimensionsI high internal wor" motivation and tas" significance. The plan that was surveyed has a population of 1=== with 2== sampled. The company examined is a larger manufacturer of electric motors and the sample was ta"en from one plant with all three shifts samples. The plant has a population of 1=== with 2== sampled. ) comparison study was done in a ma$or retail company. -rom the survey sample of 2+/ employees of the retail company ++= responses were returned indicating a 62 percent response rate. The average age of those responding to the survey was +:.? years. %ales accounted for 22.: percent of the respondents4 while :2.: percent were female. W&,> +&$-9$-&( (7 1&8 /$-/'!$-&( -( $0* N&,7-! !&"($,-*/J&",(# &' E+2#&%** R*#$-&(/, 200< V"+* 2E 8% J!&8 K. E/>-#7/*(, C*($*, '&, C&,2&,$* P*,'&,+(!*, T0* A,0"/ S!0& &' B"/-(*//, A,0"/, D*(+,>ABSTRACTThis paper studies differences in $ob satisfaction and intrinsic wor" motivation between employees with different characteristics. ,ased on a study of the literature assumptions regarding these differences are developed and tested on datafrom a survey in the !ordic countries. In this survey ?62+ employees from randomly selected households in the !ordic countries participated. )mong the 21findings are that >anish wor"ers were found to be the most satisfied and that thereis no difference between the genders with respect to $ob satisfaction in the !ordic countries.22RESEARCH METHODOLOGY T%2* &' R*/*,!0: >escriptive research T%2* &' D$:15'ri-ary Data . Enstructured interview of the concerned authorities8 #uestionnaire25 Seco*)ary Data .(eports and website of the organi&ation. R*/*,!0 M*$0&7: Survey %ethod2+ R*/*,!0 I(/$,"+*($ : Fuestionnaire 8 3bservation C&($!$ M*$0&7 G >irect unstructured Interview S+2#-() P#( : 15 Sa-/le Si0e . +2 25 Sa-/le U*it: 0mployees of 5ishal mega %art C5 Sa-/le Area 5ishal %ega %art ,areilly2/I15 )re you satisfied with your $ob9R*/2&(/* N&. &' R*/2&(/* M &' R*/2&(/*Satisfied 12 +/.2?Cartly Satisfied 2+ 62.:1Ensatisfied 1 122010203040506070 % of Response Satisfied PartlySatisfied UnsatisfiedI($*,2,*$$-&(: %ost of the people are partially satisfied with their $ob which shows they are not fully satisfied with their $ob.I25 )re you satisfied with the salary provided to you9R*/2&(/* N&. &' R*/2&(/* M &' R*/2&(/*Satisfied 2 1/.2?Cartly Satisfied 1+ +:.1/Ensatisfied 1: /