STANDARD DISPLAY PROCEDURE OF VISHAL MEGA MART

Name: Pradosh ranjan biswalRegd. No.:1306258120

Company/ Customer / Competitor

Company/ Customer / Competitor

Company:Vishal Megamart is one of the leading retail chains of showrooms in India. It was founded by Mr.Ramchandra Agarwal, Mrs.Uma Agarwal and Mr. Surendra Agarwal. The Vishal stores offer affordable family fashion at prices to suit every pocket. In the background of high consumerism and income of the urban consumers, in recent year, a number of companies haveexpressed their interest towards retail sector outlets. As a result, numbers of shopping malls have started their operations in metro and urban areas. Pantaloon, big bazaar, Vishal Mega Mart, Reliance Fresh are the best known examples of retail sector outlets in India.

Company profile :Vishal mega martFounded :2001Headquarters :DelhiChairman and managing director :Mrs.Ram Chandra Agarawal

Customer:

A customer is the recipient of a good, service, product, or

idea, obtained from a seller, vendor, or supplier for a

monetary or other valuable consideration.

Basically the main customers for Vishal mega mart are the

youth.

Customers are generally categorized-

1.Target customer 2.Need based customer 3.Discount

customer

4.Loyal customerCompetitor:V3

Baazar kolkata

Big mart

Scope & Objective

Scope:India is a developing country and Indian consumers spend a larger share of their income on food. ‘Food and Grocery’ is the second-largest segment of the retail industry in India.This project gave me great exposer to the customer’s perception to the Display Pattern adopted by the Vishal Mega mart because it includes the service offered by them. The study also behaviour and preference of the customers. The study also focused on media through which the product reaches the consumers. This project helps me knowing the market partially

Objective::To find out the parameters which helps in attracting customers to the store which a proper display pattern.

To study the retail operations in a departmental store and to check the satisfaction level of the customers.

Methodology & Interpretation

Methodology adopted for study:

Observing the customer who is visit Reliance trend. Collecting feedback from the customers.Discusses the research problem,research design, the sample size,the limitation .

Analysis:All the merchandise was not arranged according to their sizes.

Employees were not well trained in assisting the customers.

Staff was busy doing the arrangement of merchandise in the opening hours (9.30am-12pm).

Many peoples are come at Vishal Mega Mart two or more times in a week.

once in a week two or more times in a week

once a month0

5

10

15

20

25

30

30

24

16

Frequently visit towards Vishal

Frequently visit towards Vishal

(Fig.no.1, frequently visit towards Vishal)

From the above graph it can be stated that most of the people visit at least once a week, from the observation it can stated that most of the 16 people visiting at least once a month belong to youth generation,Out of 70 people 24 peoples are come at Vishal Mega Mart two or more times in a week.

Grocery23%

Dress materials50%

Electronics9%

Household items19%

Sales

Grocery

Dress materials

Electronics

Household items

(Fig.No.2, Prefer to buy)

From the above graph it can be stated that the people like 23% people are prefer to buy Grocery items, and most of the people like 50% people prefer Dress materials, only 8% people are visit to buy Electronics items, and rest 19% people are buying Household items.

very good good neutral poor0

5

10

15

20

25

16

25 25

4

Ratings

Ratings

(Fig.No.3, Ratings of the Presentation)

From the above the graph we find most the people near 16 people are saying very good and most of people are good and average are same position ,there few people are gave their feedback that the rating of Vishal are poor like 4.Overall the ratings of the Vishal Mega Mart aremaintained good.

(pricing are clearly visible)

Highly Agree17%

Agree23%

Neutral

37%

Dis-agree20%

Highly Disagree3%

offers

Highly AgreeAgreeNeutralDisagreeHighly Disagree

(Fig.No6 offers are clearly informed in store)

From the above graph 17% people are highly agree that the promotional offers are Clearly addressed in the shelf, 23% people are agree and 37% people are saying neutral and rest 20% people are saying disagree and only 3% people are think it highly disagree

1

1555

92

display patteren

Highly AgreeAgreeNeutralDisagreeHighly Disagree

(Fig.No7, Display pattern)

At the above observations 17 people are highly agree, 15 people are agree, and maximum number of people are neutral, 9 people are disagree, very less number of people are highly disagree is 2.

48.57; 49%

24.29; 24%

11.43; 11%

11.43; 11%

4.29; 4%

Big Bazar

V2

Metro Bazar

Bazar Kolkata

Store Near Your House

(Fig.No13, customers choice)

In this graph we find Apart from Vishal 49% people are like to visit big bazar,24% people are like to visit V2 mall,12% people are like visit metro bazar 11% people are like bazar Kolkata,5% people like go store near house.

Grocery

Dresss Material

Electronics

House hold items

0 5 10 15 20 25 30 35 40

26

24

10

12

37.14

34.28

14.28

17.14

Percentage No of customers

(Fig.No14, quality of the products)

In this graph most of the people need grocery item should be improved other than 35% people told dress material section need more clean and proper display 15% people are told electronics items and 17% people are told household items but in finally grocery items should need more improved.

SIP Target vs. Actual performance

SIP Target: Tagging. Ironing & Board folding.Display the Mavie section according to color balance.Sell the brand of mavie jeans.

Actual Performance: I sold around 20 jeans and 30 t shirt.Doing Ironing & Board folding.According to color balance ( light to dark ) I displayed the section.

Key Takeaways

Takeaways:

1. I should know about a corporate environment.

2. I should wear Proper uniform or Formal.

3. I should reach at company before 1 hour of opening.

4. I should learnt how to handle different customers.

5. If i worked in a retail i Always groomed properly.

6. Don’t use mobile phones.

7. How to display a section in retail store.

Suggestions & Its implicationSuggestion:

1. All the sizes must be made available in the stores. So

Vishal mega mart will not lose out some customers.

2. Staffs have to be made available for assisting the

customers in the opening hours of the store.

3. All the merchandise in the store must be arranged

according to the sizes. So that customers can find their

sizes very easily.

4. There were some staffs, who’s are telling negative

things about other brands to get more incentive by

selling their assigned brand to the customer.

5. Tailors should be hiring for ladies clothes alteration.

Suggestions & Its implication

1. Reliance trends implicated the suggestion and

trying to keep stock of small and medium

size clothes.

2. I informed to the store manager and the Manager

warned to that person who did tell negative

things about another brand .

3. They are focused on the arrangement of clothes

according to size.

4. Staffs did assist carefully to the customer at the

opening hours of the store.

Implication: