| Date post: | 21-Jan-2015 |
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Business |
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Employee Value Proposition
Explore. Research. Build. Create. Adopt.
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Lifecycle of Today’s Worker
Source: BLS, Fast Company
What that means for business...
From Talent Technology State of Recruiting 2012 Survey
And another 6 months to get new hires to full productivity.
Recruit for Retention.
Employee Value Propositions
=Why people stay
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Employee Value Proposition
Explore. Research. Build. Create. Adopt.
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Foundational Components of an Effective EVP
AccuracyDifferentiation
FocusCollaboration
Explore. Research. Build. Create. Adopt.
What do you offer your employees that matters more than money?
Why do you stay at your organization?
What values does your culture support?
Explore. Research. Build. Create. Adopt.
Corporate Culture
Training and Development
Rewards and Recognition
Compensation and Benefits
Explore. Research. Build. Create. Adopt.
Case in Point: McDonalds
With locations in more than 55 countries globally, they decided to create an EVP focused on store level employees with basic ‘pillars’ that could be customized to suit the region or culture, while maintaining the idea.
Explore. Research. Build. Create. Adopt.
Survey Focus Group
Explore. Research. Build. Create. Adopt.
Case in Point: McDonalds
To get a full understanding of all locations, they took a large scale approach and surveyed more than 10,000 locations crew and managers about what they liked most and least as employees.
Explore. Research. Build. Create. Adopt.
Brainstorming Ideas
Global Concepts
Brainstorming Ideas
Brainstorming Ideas
Surveys
Focus Groups
Explore. Research. Build. Create. Adopt.
Case in Point: McDonalds
With survey results in hand, the project team identified three themes that were consistently mentioned across all locations: “People and Culture,” “Flexibility and Variety,” and “Development and Opportunity."
These themes became “Family & Friends,” “Flexibility,” and “Future.” as they wrote their EVP in a language more reflective of their culture.
Explore. Research. Build. Create. Adopt.
Its about making it your own & getting buy in
Employee Value Proposition:
McDonalds
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Explore. Research. Build. Create. Adopt.
1. Create a “sneak peak” for buy in before official launch
2. Build internal brand champions for the EVP with your early stage groups
3. Formal Roll Out to Employees
4. Public Roll Out for Candidates
5. Ongoing Review and Feedback
Explore. Research. Build. Create. Adopt.
Explore. Research. Build. Create. Adopt.
Case in Point: McDonalds
The EVP, launched in 2009, is more than just talk. It undergoes regular reviews of framework to ensure hiring and retention plans align with it. In addition, they have implemented a best practice sharing program highlighting the best example of the EVP being brought to life.
Employee Value Proposition:
In the Employee Life Cycle
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Employee Value Proposition:
In Hiring
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Employment Brand is “Who you are” EVP is “What you Offer”
Employment Brand
EVP and EB are not the same - but a sold EVP should be included in your branding strategy.
Employee Value Proposition:
In Hiring
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Interview Phase
Using the EVP during the interview phase will focus people on the values important to your organization and their measurements once
joining.
Employee Value Proposition:
In Retention & Engagement
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Onboarding Phase
Commitment Levels to an Organization after 12 months are increased with effective EVP.
Employee Value Proposition:
In Retention & Engagement
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Engagement Phase
Aligning Performance Reviews & Recognition Programs help your company “live” the EVP
and give it more credibility
Employee Value Proposition:
In Retention & Engagement
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Retention Phase
Organizations with “excellent” recognition programs experienced 70% lower voluntary
turnover
Employee Value Proposition
Explore. Research. Build. Create. Adopt.
Total Employee Life Cycle
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers
Presented by: Sponsored by:
#A_Chat@ImSoSarah
Questions?
Sarah WhitePrincipal Strategist
Sarah White & Associates, LLC & HRTechBlog.com
Email: [email protected]: @ImSoSarah
Linkedin: Linkedin.com/in/ImSoSarah
