4
september 2012 Orange Group Social Media some rights reserved - cc 2012 orange.com
![Page 1: [EN] Orange - Social Media Dashboard - September 2012](https://reader034.documents.pub/reader034/viewer/2022042813/547cf878b4af9fce158b525f/html5/thumbnails/1.jpg)
september 2012
Orange Group
Social Media
some rights reserved - cc 2012 orange.com
![Page 2: [EN] Orange - Social Media Dashboard - September 2012](https://reader034.documents.pub/reader034/viewer/2022042813/547cf878b4af9fce158b525f/html5/thumbnails/2.jpg)
some rights reserved - cc 2012 orange.com
Social Media &
Other
Dominican RepublicUSA
Spain
Poland
France
UK36%
36%
9%
3%
4%
2% 11%
France
Other countries
Poland
UK
Tunisia
Romania
24,4%
9,2%
8,6%
44,6%
8,1%5,1%
likers and followersOrange Group top accounts
Orange Worldwide likers
Orange TunisiaLikers : 512 050Followers : 22 151
Orange PolskaLikers : 1 000 276Followers : 691
Orange JordanLikers : 221 825Followers : 4 351
Orange FranceLikers : 576 004
Orange Worldwide followers
5 4 0 31 0 7 8 4 62 3 4
source: socialbakers september 2012
Orange Corporate page: 247 011 likers
Orange Corporate - Facebook
@orange: 21 853 followers
«Si vous pouviez créer votre nom propre, inventer celui qui vous correspond, lequel serait-il ?» #experiencephilo
Orange Corporate - Twitter
Orange Corporate - top engaging posts
september 2012
september 2012
september 2012
UK +5%
vs august 12
Poland+50%
vs august 12
source: Twitter
source: socialbakers
Orange CorporateLikers : 247 011Followers : 21 853
Orange DominicanaLikers : 272 826Followers : 66 479
source: socialbakers
The iPhone5 has been unveiled yesterday !So, what do you think ?
Orange RomaniaLikers : 210 870Followers : 429
![Page 3: [EN] Orange - Social Media Dashboard - September 2012](https://reader034.documents.pub/reader034/viewer/2022042813/547cf878b4af9fce158b525f/html5/thumbnails/3.jpg)
some rights reserved - cc 2012 orange.com
Social Media &
2243
1767
20
18
2
45 Pinit! 6 comts
7
blog live orangevisits and popular articles
Twitter Orange account followers evolution
#blogbus article : a very special camper in front of the Apple store
source: Google Analytics
visits/day
iPhone 5 launch: a very special camper in front of the San Francisco Apple Store #blogbus
MovieNow, Sense.ly, Swoop : encore au biberon mais déjà si forts
september 2012
112 articles 2449September
21st
visits
Twitter international telco level of engagement
september 2012source: Tweet level by Edelman source: Twitter counter
UK O2126 625 followers#1
FRA @Orange21 853 followers#3
FRA SFR_Groupe9 437 followers#4
UK Vodafone_Group12 212 followers#5
USA ATT160 721 followers#2
80,8
57,6
46,9
83,8
10000
15000
20000
25000
30-Sep20-Sep10-Sep31-Aug20-Aug10-Aug30-Jul20-Jul10-Jul1-Jul
20 august18 538
followers20 july15 741
followers
31 september
21 853followers
september 2012
1150 tweets 316 shares
Broadcom – the foundation of connectivity and innovation #blogbus
92 gplus
89,3
158 shares
in
in0
500
1000
1500
2000
2500
3000
30-Sep25-Sep20-Sep15-Sep10-Sep5-Sep1-Sep
@orange+64% vs july 12
Orange event with TweetreachBlogger Bus Tour
total people reached* with the search «#blogbus» : 810 913for a total of 808 tweeterers**
split of tweet type over 1 month
regular tweets
@replies
retweets 47%44%
9%
top 5 twitterers over 808(based on the total number of impressions ***)
@TimDL
@orange
@Dr_Black
@lesanto
@pressecitron 2 294 075 impressions
1 761 020 impressions
1 442 071 impressions
195 644 impressions
1 596 179 impressions
source: Twitter counter september 2012
total impressions : 10 816 021
![Page 4: [EN] Orange - Social Media Dashboard - September 2012](https://reader034.documents.pub/reader034/viewer/2022042813/547cf878b4af9fce158b525f/html5/thumbnails/4.jpg)
some rights reserved - cc 2012 orange.com
Social Media glossary
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )
You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)
Measures how your
messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
TweetLevel TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/
Measures the interactions(likes and comments)
compared to total posts and fans
It does not take into account facebook polls and shares
http://www.socialbakers.com
TweetLevel is measurement tool. It calculates an
in�uence score on Twitter taking into account interac-
tions, people, lists...*reach is the total number of unique Twitter users
who received tweets
***each receipt of a tweet is called an impression**a tweeterer is a Twitter user
![[En] Orange social media dashboard - dec11](https://static.documents.pub/doc/80x56/55d4ef82bb61eba7438b46b8/en-orange-social-media-dashboard-dec11.jpg)
![[EN] Orange social media dashboard - nov11](https://static.documents.pub/doc/80x56/58a7b20f1a28ab70368b4fef/en-orange-social-media-dashboard-nov11.jpg)
![[En] Orange Social Media Dashboard (mid) October](https://static.documents.pub/doc/80x56/55ce7247bb61eb0c418b47fc/en-orange-social-media-dashboard-mid-october.jpg)
