ENERGY STAR®

SALES ASSOCIATE TRAINING

Dishwashers(Updated: September 2010)

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What is ENERGY STAR?

ENERGY STAR is a government-backed program that helps consumers identify energy-efficient products.

ENERGY STAR qualified products:• Save energy• Save money• Save the environment

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About ENERGY STAR

The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the Good Housekeeping Seal.

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In 2009 alone, Americans—with the help of ENERGY STAR—saved $17 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 30 million vehicles.

Consumer awareness and desire for efficiency savings is high•In 2009, more than 75% of households nationwide recognized the ENERGY STAR label•Of households that purchased ENERGY STAR products in the past year:

– 80% of them reported the label as influential to their purchasing decision

– More than 90% of them reported they are likely to recommend ENERGY STAR products to friends

ENERGY STAR Sales Value

Source: 1) EPA Office of Air and Radiation, Climate Protection Partnerships Division. National Awareness of ENERGY STAR for 2009: Analysis of 2009 CEE Household Survey. U.S. EPA, 2010. 2) ENERGY STAR Overview of 2009 Achievements. March 2010.

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ENERGY STAR QualifiedDishwashers Overview

ENERGY STARThe government-backed program dedicated to helping consumers protect the environment through superior energy efficiency. Look for the ENERGY STAR label on qualified dishwashers.

ENERGY STAR qualified dishwashers:• Are on average 10% more energy efficient than the minimum federal standard• Use less hot water than new conventional models, saving about $50 over the lifetime of a unit• Offer energy-efficient features like internal water heaters and high-pressure jets• Help prevent climate change by reducing the greenhouse gas emissions caused by burning fossil fuels at power plants• Help protect our lakes, streams, and oceans by reducing water consumption

Source: U.S. Environmental Protection Agency (EPA) ENERGY STAR Program*Savings will vary depending upon room air cleaner usage.

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Meeting the ENERGY STAR CriteriaQualified dishwashers are on average 10% more energy efficient than non-qualified models.

Starting July 1, 2011, dishwashers will have to be about 15% more energy efficient and 20% more water efficient than the federal standard to qualify.•Standard-sized dishwashers will be limited to 307 kWh per year and 5 gallons of water per cycle

•Compact dishwashers will be limited to 222 kWh per year and 3.5 gallons of water per cycle

ENERGY STAR QualifiedDishwasher Criteria

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• Qualified dishwashers feature advanced technologies that reduce energy and water consumption and improve performance

• A qualified dishwasher uses less hot water compared to a new conventional model and saves about $50 over its lifetime

ENERGY STAR qualified products use less energy and cost less to operate resulting in:

Saving Energy = Saving Money

Source: U.S. Environmental Protection Agency (EPA) ENERGY STAR Program

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Saving Energy HelpsProtect the Environment

• By using less energy, qualified dishwashers help prevent climate change by reducing the greenhouse gas emissions caused by burning fossil fuels at power plants

• By reducing water consumption, they also help protect our lakes, streams, and oceans

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Many ENERGY STAR qualified dishwashers feature technical innovations that improve efficiency and performance.

• Internal water heaters that reduce water heating costs

• Soil sensors that customize the wash cycle based on each load

• High-pressure jets that eliminate the need to pre-rinse dishes

• More efficient motors and precise controls and settings

ENERGY STAR QualifiedDishwasher Technology

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ENERGY STARDishwasher Brands

Trusted brands like these…

• Whirlpool • GE • Kenmore• Maytag• Frigidaire

[Customize as appropriate]

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Find Rebates in Your Area

Database for Incentives & Joint Marketing Exchange (DIME)

• Help your customers save even more

• Visit www.energystar.gov/DIME to find:– Appliance rebates in your area– Incentive amounts, start and end dates– Name, location, and contact information of rebate sponsors

• Retailers and manufacturers can also:– Connect to local energy efficiency program sponsors (e.g., utilities)– Find joint ENERGY STAR promotional and marketing opportunities– Promote your program! Contact your ENERGY STAR partner

account rep or e-mail efficiencyrebates@energystar.gov.

Disclaimer: EPA and DOE do not provide financial incentives for promoting or purchasing ENERGY STAR qualified products. This tool is provided as a courtesy to share information with partners on the financial incentives available from utilities and other energy-efficiency program sponsors. Please direct your questions and comments about these incentives to the requesting organization or sponsor.

ENERGY STAR as Your Sales Partner

Create Business Value• Differentiation– Arm your staff with knowledge– Provide your customers products

of choice• Grow your customer base– Attract and retain customers– Help your customers save money

and watch them keep coming back

Create Social Value• Reducing energy use helps

decelerate climate change by preventing greenhouse gas emissions

• Lower energy bills for your customers

• Boost your brand’s environmental image

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Partner with ENERGY STAR and increase sales and customer loyalty by providing energy savings and environmental benefits.

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A user-friendly and easily navigable micro-site containing training tools for partners.Users can navigate throughout four main categories to find training resources relevantto them: products, campaigns, utilities/energy efficiency program sponsors, and buildings/plants.

Benefits:• EASY: Access to all ENERGY STAR training materials and resources on your own.

• ACCURATE: The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.

• RELEVANT: A location for collaboration and idea exchange with other partners.To LEARN MORE, visit the ENERGY STAR Training Center page at:

www.energystar.gov/training

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Questions

For questions about ENERGY STAR qualified dishwashers:•Write to appliances@energystar.gov •Call (888) STAR-YES

For additional information about dishwashers including: •Qualified products lists•Special offers•Savings calculators

Visit: www.energystar.gov/dishwashers