SMS Business Pvt. Ltd

Activation

English Anti-Lice Shampoo

Ideas Brand Activation

We have features for every step of the way

1KidzXpo 2012

2School

Activation

3College

Activation

Kidz Xpo 2012: Learn with Fun

14-16, Dec 2012, Karachi Expo Center

1

Concurrent Event will be organized to address a variety of serious challenges faced by the children in Pakistan.

Entertainment along with learning opportunities for children.

Special Activity Village for fun activities and enlightening awareness sessions.

Getting Started: A can’t Miss Kids Event

• Movie Theaters

• Gaming Station

• Storytelling Sessions

• Magic & Puppet Show

• Kids Awareness Sessions

• Thematic Skits

• Contests

Scheduled Activities

Meet the MascotsSchool Projects Displays

FireworksArts & CraftsFace Painting

Clay ModelingBounce Houses

Scheduled Activities

2 Activation: Schools

Targeting Maximum Schools

It’s not just about the promoting, but strengthening

YOUR MESSAGE.

Activation: Schools• Engage the target Audience at

Schools to increase:

– Target Oriented Mileage– SalesObjectives

Kids

Age: 8-16

Sec : A & B

Classes : 3-10

Urban

Target Audience

Activation: Schools

Activation: Schools • Readily engage in games with their friends

• Seek avenues to be active, participative

and playful

• Purchase decision is highly influence by

their Parents

• Have a high following of current

action/cartoon characters

Target ActivityAnalysis

Activation: Schools• Let the TA associate with

English Anti-Lice through free

sampling, sales and gifts

leading to a higher recall and

making English Anti-Lice the

most preferred Anti-Lice for

their breaks Strategy

Strategy

The Big Idea

Activation: Schools

Activation: SchoolsFree sampling in classrooms

• Free giveaways and lucky draw coupons.

• Students get gifts through lucky draw at the end of

the recess.

• Kids will be educated about the process to wash

hairs.

• Kids will be motivate their parents to buy English

Anti-Lice Shampoo.

And all this will be carried out by our Brand Ambassadors

How to?

School Activity

Interaction Sampling Lucky Draw

School ActivityIn

tera

ctionBrand

Ambassadors will distribute free sample, giveaways and lucky draw coupons to the kids in classrooms

School Activity

Sam

plin

gSampling will be carried out at School Assembly (appropriate) area.

School Activity

Luck

y Dr

aw

A lucky Draw of all the coupons collected will be held in the end of the recess time

Students will get special gifts out of the lucky draw.

Activation: Schools •2 Schools per day 1 VAN / school1 Supervisor4 Brand Ambassadors1 Driver

The Staff

BRAND AMBASSADORS

Brand Ambassadors in branded Uniforms will:Educate the kids about English Anti-Lice Shampoo every time.

BRAND AMBASSADORS

Brand Ambassadors in branded Uniforms will:

Distribute Free packs, Giveaways and lucky draw coupons in their class rooms before recess.

BRAND AMBASSADORS

Brand Ambassadors in branded Uniforms will:

Persuade the kids to persuade their parents to buy English Anti Lice Shampoo.

3 ACTIVATION: COLLEGE

Own 48 Colleges

Profile

• Gender:– Female

• Age: – 16 – 25

• 16 is the minimum to pass SSC II exam.• Average age of completing Masters from Colleges is 25.

Segmentation

• Academic Standards

– Sec A, B & C • Percentages Required for Admission in Colleges as per CAP Policy

– Sec A = >70% in SSC or equivalent Examination

– Sec B = 60.1 – 69.9

– Sec C = 33*%- 60% * 33 is least % required to clear SSC or equivalent exam.

• Co-Education Colleges are also included

DIRECT & INDIRECT ACCESS

to:

48 x 3,000* = 144,000

And a reach out to 720,000** Individuals

*No. of student varies from 3,000-6,500 per college

** 144,000 x 5 per household

The & come in package deal!

48 x 50** = 2,400*** staff*

* Teaching and Non Teaching Member

** No. of staff varies from 50-75 per college

*** 2,400 x 5 (household) = 12,000 Individuals

A total of (720,000 + 12,000)

= 732,000 & at your disposal!

A huge database for keeps

Let referral programs start, the numbers will sky rocket !!!

*

* Taking Make Staff into account

How will you

WN them?

They are YOUR colleges!

Competitor brand will be allowed to enter the

college premises

Experience unrivalled reign for 12

m nths!

• Enjoy extreme brand integration at ALL college events: Concert

SeminarsExhibitions

Sports Day FarewellsBake Sales

• With backdrops, banners, kiosks & more!

HOW CAN YOU DO?

Branding Options

Point of Sales

Brand Activation

College Branding

Branding Space / College

02 Signages of 06’x 3’

01 Signage of 10’ x 3’

66 sq. ft Branding Space+=

Exclusive Sales

Outer Branding

Point of Sales

Brand Activations*

Surveys

Researches

Sampling

Feedback

Demonstrations

Contests

* Permission Only

• Make these 144,000 people your BRAND

MBASSADORS

• Let their “t p of mind” &

take you places!

What will you have after 12 months?

• A database of AT LEAST 144,000 of your

target market (not taking into account the

referral multiplier)

• 732,000 people who can be contacted via:

For all future activations!

• A very loyal customer base for at least TW

generations to come!

So…

? Don’t wait… SPEAK TO US

Head OfficeB-50, Block ‘H’,

North NazimabadKarachi, Pakistan. 74700

Tel: 021-3664-3344 ,

021-36676291,

021-7704240-1

Fax: 021-3664-3344

director@sms.com.pk

Sms.bpL68@gmail.com

SMS BUSINESS PVT. LTD.

Thank You

www.smsgroup.com.pk