Key

Metrics Fall

2013

Confidential and Proprietary

COMPANIES

Data collected for the month of September 2013

Confidential and Proprietary

Company #1 – Social Media

Company #2 – Social Media

Company #3 – Social Media

Test Campaign & Survey Results

Company #4 – Retailer

•Open Rates Static vs Interactive Emails 1

• Engagement Rates Static vs Interactive Emails 2

• Test Campaign Results Static vs Interactive Emails 3

LEARNING OBJECTIVES

Confidential and Proprietary

COMPANY #1

Confidential and Proprietary

Open rate

(75%) increase)

Engagement rate

(213% increase)

Open rate

(114% increase)

Engagement rate

(357% increase)

Confidential and Proprietary

COMPANY #2

Open rate

(131% increase)

Engagement rate

(50% increase)

COMPANY #3

Confidential and Proprietary

Groupon

Confidential and Proprietary

COMPANY #4 ECOMMERCE

Open rate (62% increase) Engagement rate (77% increase)

Retailer Case Study Retailer Case Study

Confidential and Proprietary

COMPANY #4 ECOMMERCE

IMPACT OF

INTERACTIVE EMAIL

Company #1

Company #2

Company #3

Company #4

Confidential and Proprietary

CASE STUDY

INTERACTIVE EMAIL TEST RESULTS

Confidential and Proprietary

JUNE CAMPAIGN

TEST RESULTS

Confidential and Proprietary

SURVEY RESULTS

10K SURVEYS

Mycrosites

Proven

Results

EFFECTIVE EMAIL MARKETING

Effective

Confidential and Proprietary

Delivers

Engagement

Entertainment

Enlightenment

Changing The Way You See Email

408-213-8115

www.enteractivemail.com