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ENTERPRISEENTERPRISELAUNCHINGLAUNCHING

A SYSTEMATIC APPROACHA SYSTEMATIC APPROACH

VANLALTHLANALecturer,

Pachhunga University College.

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AA PAWIMAWH PANGAPAWIMAWH PANGA

1.1. SuangtuahnaSuangtuahna lehleh ZirchiannaZirchianna

2.2. ThuthluknaThuthlukna siamsiam3.3. Sum (capital)Sum (capital) buaipuibuaipui

4.4. A takaA taka chantirnachantirna

5.5. InsawhnghehnaInsawhnghehna lehleh ThannaThanna

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1.1. SuangtuahnaSuangtuahna lehleh ZirchiannaZirchianna

Tu nge I nih? ENTREPRENEUR - One who has the courage,

desire and dexterityto stand out from the crowd and

take a calculated riskon an untrodden path in the

business world in a quest to create more wealth.

Dreamer

Hlawhtling tura remruatna I neih loh chuan

hlawhchham turin rem I in ruat sak a ni. NgaihtuahnaNgaihtuahna

ZirchianZirchian peihnapeihna,, ThilThil awmawm sasa thlakthlak danglamdanglam duhnaduhna,,

SumdawnnaSumdawnna turatura hriatnahriatna, etc., etc.

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NgaihdanNgaihdan SiamnaSiamna

FocusFocus GroupGroup HruaituHruaitu pakhatpakhat hnuaiahnuaiamithiammithiam rualrual awmnaawmna..

BrainstormingBrainstorming AA huhovahuhova inkawmnainkawmna;;

insawiselinsawisel awihawih lohloh;; ngaihdanngaihdanlakkhawmlakkhawm;; ngaihdanngaihdan aa neinei tamtam turatura

infuihnainfuihna;; midangmidang ngaihdanngaihdan sawisawi belhbelhsaksak..

ProblemProblem InventoryInventory AnalysisAnalysis HarsatnaHarsatna

hranghrang hranghrang thlengthleng theithei atangaatanga

sumdawnnasumdawnna zirchiannazirchianna..

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ZIRCHIANNAZIRCHIANNA

StrengthStrength, Weakness,, Weakness, OpportunitiesOpportunities

andand Threats (SWOT) methodsThreats (SWOT) methods

ZirchiannaZirchianna ::

1.1.

Pro

ductPro

duct2.2. TechnologyTechnology

3.3. FinanceFinance

4.4. LocationLocation

5.5. Government PoliciesGovernment Policies6.6. Materials and Human ResourcesMaterials and Human Resources

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2.2. THUTHLUKNA SIAMTHUTHLUKNA SIAM

I duhI duh taktak taktak emem??

ThilThil dangdang buaipuibuaipui tata la Ila I hlawkhlawk zawkzawk

angang emem? (Opportunity Cost)? (Opportunity Cost)ThuthluknaThuthlukna::

Human ResourcesHuman Resources

MaterialsMaterials

QualityQuality

Target ConsumersTarget Consumers

ProductProduct

LocationLocation

CapitalCapital

Financial ManagementFinancial Management

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Sumdawnna a tlakchhiat chhan(3rd All IndiaCensus of Small Scale Industries, 2001)

Lack of Demand 71.6 %Shortage of Working Capital 48 %Marketing Problems 44.5 %

Power Shortage 21.4 %Non-availability of Raw Material 15.1 %Equipment Problems 10.6 %Labour Problems 7.4 %Management Problems 5.5 %

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3. SUM (CAPITAL) BUAIPUI3. SUM (CAPITAL) BUAIPUI

Tunge pawisa pe thin? Commercial/Regional Rural/Co-operative Bank

SIDBI/NABARD/NEDFI

SFCs/SIDCs: State Financial Corporations

Margin Money

Entrepreneur tak tak tan chuan sum

aiin thil thar ngaihtuah chhuah lehsumdawnna midangte hnena zawrhthiam a pawimawh zawk.

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4. A TAKA CHANTIRNA4. A TAKA CHANTIRNA

RegistrationRegistration

ProjectProject siamsiam

TechnologyTechnologyProductProduct

LocationLocation

Marketing StrategiesMarketing StrategiesFinanceFinance Capital & ManagementCapital & Management

DevelopmentDevelopment

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ContractsContractsKhawlKhawl

BungruaBungrua

PowerPower

MarketingMarketing

Sawrkar atanga phalnaHnathawkHnathawk laklak

HnaHna chhinnachhinna

HMALAKNA TUR TEHMALAKNA TUR TE

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5. INSAWHNGHEHNA5. INSAWHNGHEHNA

LEH THANNALEH THANNA North East India aNorth East India a sumdawnnasumdawnna 4040%% hihi kumkum 33

chhunginchhungin aa tlachhetlachhe tlangpuitlangpui.. Deming-a chuan sumdawnnaa buaina a

thlen chhan hi chu: 1950s

85% - Inenkawlna15% - Mihring

After 200095% - Inenkawlna5% - Mihring

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Costing andPricing ProductsCosting andPricing Products

MarketingMarketing

Production ProcessProduction Process

Financial Management

Subsidies & IncentivesSubsidies & Incentives

BackBack--up PlanupPlan

InsawhnghehnaInsawhnghehna lehleh ThannaThanna::

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Thank youThank you