Enterprise Mobile: The Prosumer Impact

on BusinessJonathan StarkMobiquity, Inc.

Staggering Growth

Mobile Metrics• Hardware sales

• Search traffic

• Smartphone penetration

• Data usage

5 Billion Subscriptions

up from 4.6B in 2009 and 726M in 2000

Long Term Effects

Enterprise-Class Mobile

Enterprise-Class Apps

Architecture

• Multiple clients

• Legacy systems

• Unified API

Audiences

• Customers (B2C)

• Employees (B2E)

• Affiliates (B2B2C)

Prosumer/prōˈso;omər/

Prosumer Expectations

• Real time, all the time

• Continuous client

• Fast!

IT Challenges• Platform & Device Fragmentation

• App Distribution

• Security & Compliance

• Legacy Systems

Platform & Device Fragmentation

Platform Fragmention

• iOS

•Android (Froyo, Gingerbread, Honeycomb)

•BlackBerry

•Windows Phone 7

•webOS

•(Symbian, MeeGo, bada, etc...)

Device Fragmentation

•68 Android handsets in the US alone

•100+ tablets announced at CES

•Screen sizes range from postage stamp to big screen TV

•Screen resolution has become an issue

Et tu, Apple?

Et tu, Apple?

Cross Platform Development

• Web Apps

• Native Apps

• Hybrid Apps

Web Apps

• Tablestakes

• Reaches largest market

• Single codebase

• Can't access device hardware

Native Apps

• Highest level of polish

• Hard to hire full-time talent

• Expensive/risky to outsource

• Difficult to keep xplat code in sync

Hybrid Apps• Bundle Web resources in native

wrapper

• Access network resources with Ajax

• Progressive enhancement

• Graceful degradation

http://www.phonegap.com/features

Native Web Depends

Cosmetics X

Functionality X

Development X

Testing X

Distribution X

Payment X

Support X

Considerations

Native Web+PG Depends

Cosmetics X

Functionality X

Development X

Testing X

Distribution X

Payment X

Support X

Considerations

App Distribution

App Distribution

• Business to Customer (B2C)

• Business to Employee (B2E)

• Business to Business to Customer (B2B2C)

B2C

• App stores

• Sideloading

• Mobile Web

B2E

• Ad hoc distribution

• 3rd party app store

• Mobile Web

• Custom browser

B2B2C

• A mix of B2C and/or B2E depending on the specific situation

Security & Compliance

Security & Compliance

• Controlling access to sensitive data

• Maintaining industry compliance

• Adhering to government regulations

Security & Compliance

• Determine risk tolerance

• Set appropriate security policy

• Implement policy with IT & 3rd parties

Legacy Systems

Legacy Systems

Legacy Systems

• Central app server

• Web Service API for fontend clients

• Source adaptors for backend systems

Rebooting Business“Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.”

- From Wikinomics by Don Tapscott and Anthony Williams