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Entrepreneurship Program Playbook European Innovation Academy July 2019 Turin, Italy © 2019 by European Innovation Academy
EntrepreneurshipProgram PlaybookEuropean Innovation AcademyJuly 2019Turin, Italy
© 2019 by European Innovation Academy
WEEK 2 24
DAY 6. Monday, July 15: Digital Prototype &
Marketing Strategy 25
DAY 7. Tuesday, July 16: Startup Expo 26
DAY 8. Wednesday, July 17: Business & Revenue Model 27
DAY 9. Thursday, July 18: Marketing Campaign Launch 28
DAY 10. Friday, July 19: Acquiring Users & Product
Development Sprint 29
WEEK 3 30
DAY 11. Monday, July 22: Intellectual Property &
Pitch & Product Development Sprint 31
DAY 12. Tuesday, July 23: Fundraising & Product
Development Sprint 32
DAY 13. Wednesday, July 24: Startup Funding 33
DAY 14. Thursday, July 25: What’s Next? 34
DAY 15. Friday, July 26: Grand Pitch 35
EPILOGUE 36
ContentPrelude 3
Important things to know 4
EIA Journey 5
How to succeed in EIA 6
Practical information 9
Tools 10
Mentors 11
Mentor calendar 12
Clinics & workshops schedule 13
Meet your team 14
Daily task list 15
Pre-program, until July 7: Problem Design 16
DAY 0. Sunday, July 7: Meet & Greet 17
WEEK 1 18
DAY 1. Monday, July 8: Team Formation & Ideation 19
DAY 2. Tuesday, July 9: Problem-Solution Fit 20
DAY 3. Wednesday, July 10: Customer Development 21
DAY 4. Thursday, July 11: Customer & Problem Validation 22
DAY 5. Friday, July 12: Prototyping & Solution Validation 23
Prelude
Your mission:
Only teamwork will helpyou survive!
Goals are dreams with deadlines!
• Find a problem worth solving.
• Design an extraordinary user experience.
• Get to know your customers and tailor an addictive, scalable solution.
• Create a story around your unique valueproposition.
• Be agile by finding shortcuts, copying what’s been done, and using all available resources.
• Engage your mentors to solve the problem.
Important things to know
EIA venue address:Politecnico di Torino Lingotto, Via Nizza, 230,
Turin, Italy
Wear your badge throughout the EIA program - it ensures you can enter the venue.
Team
BusinessMarketerSoftware DeveloperDesignerScientist & other
Competencies needed in your team:
Day Agenda*
10 AM - 12 PM
12 AM - 1 PM
1 PM - 2 PM
2 PM - 6 PM
6 PM - 8 PM
Keynote session
Lunch
Independent Teamwork
Team Mentoring Session
Independent Teamwork
8 PM Deadline to upload your tasks
*except DAY 0, 4, 7 & 15
DAY 6
DAY 1
TEAM FORMATION & IDEATION
DAY 2
PROBLEM -SOLUTION FIT
DAY 4
CUSTOMER & PROBLEM
VALIDATION
DAY 5
PROTOTYPING& SOLUTIONVALIDATION
DAY 3
CUSTOMERDEVELOPMENT
DAY 7
STARTUP EXPO
DAY 9
MARKETING CAMPAIGN LAUNCH
DIGITAL PROTOTYPE & MARKETING
STRATEGY
DAY 6 DAY 8
BUSINESS & REVENUE MODEL
DAY 10
ACQUIRING USERS & PRODUCT
DEVELOPMENT SPRINT
DAY 13
STARTUP FUNDING
DAY 15
GRAND PITCH
DAY 12
FUNDRAISING & PRODUCT
DEVELOPMENT SPRINT
DAY 11
IP & PITCH & PRODUCT
DEVELOPMENT SPRINT
DAY 14
WHAT’S NEXT?
EIA Journey
How to succeed in EIAThe investor pitch is a one-on-one meeting with an investor. Based on this presentation the investors will choose the top 10 teams.
Requirements to access the Investor Pitch:• 500 proven sign-ups via landing page (deadline Day 13 at 8 PM).• All mentor validation for Day 1 - 13 (deadline Day 13 at 8 PM).
Additional chance for all teams
Journey to the Investor Pitch (Semifinal):
Fill require-ments by
Day 13Team
Gain access to the Investor
Pitch on Day 15
Present at Investor Pitch
on Day 15
3 random teams are chosen as Wild Cards
Gain access to the Investor Pitch on
Day 15
Present at Investor Pitch on Day 15
The investors will choose the top 10 teams to present at the Grand Pitch from the teams they meet at the Investor Pitch. Grand Pitch is the final presentation on the main stage in front of all the other participants, visitors, mentors and investors.
They will evaluate each team they meet with 1 - 10 based on thefollowing criteria:• Opportunity (proof of problem - solution fit) • Traction (proof of product - market fit) • Scalability (proof of business-model fit)
Journey to Grand Pitch (Top 10):
• Team and Execution • Presentation
Gain access to Grand Pitch on Day 15
1 random team is chosen as a
Wild Card
Pitch atGrandPitch
Additional chance for all teams
Win aPrize
Investors chooseTop 10
Present at Investor Pitch
on Day 15
Pitch atGrandPitch
Win aPrize
Team Fulfill requirementsby Day 8
Gain access to ProductDevelopment Sprint
Develop an MVP
Present at Tech Expo on Day 12
Software & Hardware Mentors choose the
best MVP
Win a special prize and gain access to the Investor
Pitch on Day 15
Product Development SprintProduct Development Sprint is additional mentoring with software and hardware mentors to develop an MVP of the solution. To gain access, the team has to fulfill the access requirements.
Requirements to access Product Development Sprint:• Software & hardware mentors approve the Digital Prototype (link upload deadline Day 8 at 8 PM).• One team member has gained required Growby points (deadline Day 8 at 8 PM).• All mentor validation for Day 1 - 8 (deadline Day 8 at 8 PM).
One team from Product Development Sprint will receive a special prize and direct access to the Investor Pitch.
Practical information
Tools
GROWBY• Sends the templates to upload.• Daily agenda and keynotes.• Mandatory courses for points.• Official communication from the EIA team.• Growby works as a chatbot on Facebook Messenger.
ONLINE PLATFORM• Log into your account.• Open your team’s profile to find your Work-sheet (separated by dates). • Each day before 8 PM, fill in the Worksheets, ‘Task division by team’, and ‘Report by team,’ rate your mentors, and provide feedback on your cooperation.• Upload completed templates daily to your team profile on the Online Platform. • Mentors will fill in ‘Feedback by mentor’ and ‘Mentor validation’. They may also adddetailed comments.
THE PLAYBOOK• Daily goals, tasks and tools explained.
SLIDES• All the presentations are available at Slideshare.
MENTORS• Ask help from your mentors!
“Fill in” - add the information in a canvas on the Online Plat-form. All canvases are editable in the Canvas tab in your team profile. “Upload” - fill in the informa-tion in a separate template sent by Growby and upload it in the “Upload files” row on your team profile on the Online Platform. All templates are editable PDFs. Download the template, open it from your computer, fill in and upload to the Online Platform.
Read the instructionscarefully:
MentorsChief Mentor Day 1-8
Day 6-10
Day 5-15
Day 1-15
Day 10-12
Day 10-12
Day 11-14
Day 11-13
Day 14-15
Marketing Mentor
Design Mentor
Life Coach
Hardware Mentor
Software Mentor
Pitch Coach
IP Lawyer
Investor
Business mentoring and team management.
Marketing strategy and campaign design.
Personal development related questions.
Hardware product development.
Product development and coding.
Pitch deck design, pitch training, and fine-tuning.
Intellectual property protection.
Fundraising mentorship and final judging.
UX and UI design, product development&pitch design.
Assignedspecially to each team.
Assigned to specific Product
Development Sprint team
Available for all teams as needed.
Appointments made available
at specific times.
You can see the full list with contact information in the ‘Mentors & Investors’ tab on the Online Platform. Your mentors are appointed to your team, and you can see the list in your team profile.
Mentor calendar
Life CoachChief Mentor
Life CoachChief Mentor
Life CoachChief Mentor
Life CoachChief Mentor
Life CoachChief Mentor
DAY 0, July 7
DAY 1, July 8 DAY 2, July 9 DAY 3, July 10 DAY 4, July 11 DAY 5, July 12 July 13
July 6July 5July 4July 3July 2July 1
July 14
Life CoachChief Mentor
Design Mentor
Life CoachChief Mentor
Design MentorMarketing Mentor
Life CoachChief Mentor
Design MentorMarketing Mentor
Life CoachChief Mentor
Design MentorMarketing Mentor
Life CoachDesign Mentor
Marketing Mentor
Life CoachDesign Mentor
Marketing MentorSoftware MentorHardware Mentor
Life CoachDesign Mentor
Software MentorHardware Mentor
IP LawyerPitch Coach
Life CoachDesign Mentor
Software MentorHardware Mentor
IP LawyerPitch Coach
Life CoachDesign Mentor
IP LawyerPitch Coach
Life CoachDesign Mentor
Pitch CoachInvestor
Life CoachDesign Mentor
Pitch CoachInvestor
DAY 6, July 15
DAY 11, July 22 DAY 12, July 23 DAY 13, July 24 DAY 14, July 25 DAY 15, July 26 July 27 July 28
DAY 7, July 16 DAY 8, July 17 DAY 9, July 18 DAY 10, July 19 July 20 July 21
Clinics & Workshop schedule
Clinics are 15-20 minute meetings with special mentors and coaches where teams can get extra advice to perfect their business & product.
Workshops are 30-minute, targeted, hands-on lectures where specific team members get practical advice on a relevant topic.
NOTE! Keep an eye on Growby messages for additional pop-up clinics during the program. They are a great additional resource for your team!
Clinic schedule is sent via Growby.
IP & Trademark Clinic
Pitch Clinic
Day 11 - 13
Day 11 - 14 2 PM - 6 PM
Investor Feedback Day 14 3 PM - 6 PM
1 PM - 6 PM
CEO + CBO Workshop
CDO Workshop
Day 2
Day 6 4 PM - 4:30 PM
CMO Workshop Day 8 4 PM - 4:30 PM
CTO Workshop Day 9 4 PM - 4:30 PM
4 PM - 4:30 PM
Meet your team
CHIEF DESIGNOFFICER (CDO)
CHIEF EXECUTIVEOFFICER (CEO)
CHIEF BUSINESSOFFICER (CBO)
CHIEF MARKETINGOFFICER (CMO)
CHIEFTECHNOLOGYOFFICER (CTO)
I can introduce my solution to the world and get customers
to sign up!
My creativity combines the best
of UI and UX! I can develop a tech product in just one
day!
I support growth and create value
with my innovativebusiness ideas.
I lead my team withvision, respect,
and responsibility.
Daily task listTASK 1 - Industry Trends
TASK 2 - Competitors
TASK 3 - Unique Value Proposition
CUSTOMER DEVELOPMENTPROBLEM - SOLUTION FITDAY
2TASK 1 - Team Formation
TASK 2 - Validate the Problem
TASK 3 - Ideation
TEAM FORMATION & IDEATIONDAY
1
TASK 1 - Customer Journey
TASK 2 - Paper Prototype
TASK 3 - Prototype Testing
PROTOTYPING & SOLUTIONVALIDATION
DAY
5
TASK 1 - Marketing Campaign
TASK 2 - Landing Page Improvements
TASK 3 - Financial KPIs
MARKETING CAMPAIGN LAUNCHDAY
9
TASK 1 - Traction
TASK 2 - Finalized Pitch
STARTUP FUNDINGDAY
13TASK 1 - Final Investor Pitch
TASK 2 - 100 Day Plan
WHAT’S NEXT?
Task 3 - Investor Feedback
DAY
14 GRAND PITCHDAY
15
TASK 1 - First Sign-Ups
TASK 2 - Marketing Activities
TASK 3 - 50% of Functionality
ACQUIRING USERS & PRODUCTDEVELOPMENT SPRINT
DAY
10TASK 1 - IP Protection Template
TASK 2 - Investor Pitch
TASK 3 - 100% of Functionality
INTELLECTUAL PROPERTY & PITCH & PRODUCT DEVELOPMENT SPRINT
DAY
11TASK 1 - Funding Strategy
TASK 2 - Marketing CampaignImprovements
TASK 3 - Finalized Solution
FUNDRAISING & PRODUCTDEVELOPMENT SPRINT
DAY
12
TASK 1 - Digital Prototype
TASK 2 - Marketing Strategy
TASK 3 - Elevator Pitch
DIGITAL PROTOTYPE &MARKETING STRATEGY
DAY
6TASK 1 - Landing Page
TASK 2 - Elevator Pitch and Expo Canvases
TASK 3 - Startup Expo
STARTUP EXPODAY
7TASK 1 - Revenue & Business Model
TASK 2 - Marketing Campaign
TASK 3 - Upload Digital Prototype
BUSINESS & REVENUE MODELDAY
8
TASK 1 - Target Market
TASK 2 - Customer Persona
TASK 3 - Prepare for Customer Validation
DAY
3 CUSTOMER & PROBLEM VALIDATION
TASK 1 - Validation
TASK 2 - Feedback Analysis
DAY
4
WEE
K 1
WEE
K 2
WEE
K 3
Get Inspired:• How to Choose Business Ideas by Udacity.• Chapter #1: First Step to Validate Your Busi-ness Idea by Pushstart.
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”Marketing professor at Harvard,Theodore Levitt
• Upload your problem to the Online Platform. Share yourproblem worth solving with all the other participants beforemeeting face- to-face and inspire them to join your team!
• Think about problems your potential customers are having,research trends in that industry to spot patterns, perspectives,competitors, and potential opportunities.
TASK 1: DEFINE & VALIDATE THE PROBLEM
Find relevant industry trends with Googleand Google Trends.
• Is it a problem or passion thatmany others have?
• Is this problem serious enough tobe worth solving?
• How often does the problemoccur?
• Who is the customer who has this problem?
Answer thesequestions:
Pre-program: Problem Design until July 7
GOALS OF THE DAY:
• Identify customer-problem fit.• Complete online validation.
GOALS OF THE DAY:
Day 0: Meet & Greet Sunday, July 7
Important• Take your color coded name badge from the reception area.
• Expertise color code:
• Problem Expo is at the venue from 2 PM - 6 PM.
• If you have a problem to solve, take a Canvas and fill it in! Talk to other participants to convince them to join your team.
• If you don’t have a problem to solve, get to know all the problems and find your new team.
• Chief Mentors will approve the teams.
• Confirm your team members on the Online Platform.
TASK 1: FORM A TEAM
Get Inspired:• Get Inspired: Storm to Perform: The 4 Stages of Team Productivity by Trello.
Mentors:Life Coach, Chief MentorBusiness
MarketerSoftware DeveloperDesignerScientist & other
Keep in mind that a team’s success is relative to the diversity of expertise.
• Form a diverse five-member team.
WEEK 1
CHIEF MENTOR • Forming a dream team.
• Organizing teamwork and team roles to achieve your goals.
• Finding the right problem with the right solution, for the right customer, at the right time.
LIFE COACH• Working and communicating as a team.
• Handling stress and solving personal issues.
DESIGN MENTOR• Designing a unique user experience.
• Understanding how to develop anengaging user interface.
How will your mentors help? Your mentors are there to guide you through the solution development process. Here’s what they’ll teach you.
Read the instructionscarefully:
“Fill in” - add the information in a canvas on the Online Platform. All canvases are editable in the Canvas tab in your team profile.
“Upload” - fill in the information in a separate template sent by Growby and upload it in the “Upload files” row on your team profile on the Online Platform. All templates are editable PDFs. Download the template, open it from your computer, fill in and upload to the Online Platform.
Day 1: Team Formation & Ideation Monday, July 8
• If you have already formed a team check the Online Platform to identify your Chief Mentor.
• Occupy a free table in your Chief Mentor area.
• If you don’t have a team of 5 yet, find the Team Clinic room.
TASK 1: TEAM FORMATION
• Fill in the Problem Evaluation Canvas on the Online Platform.
• Collectively choose and design the problem to solve. Fill in the Problem block on your Lean Canvas on the Online Platform.
• Talk to at least 5 potential customers to validate the existence of your problem.
TASK 2: VALIDATE THE PROBLEM
• Jointly discuss possible solutions to the validated problem.
• Fill in the Solution block on your Lean Canvas on the Online Platform.
TASK 3: IDEATION
Get Inspired:• Validate the Problem Before You Validate Your Business Idea by Simpleweb• 4 Golden Rules of Ideation by Board of Innovation
Mentors:Life Coach, Chief Mentor
Important
GOALS OF THE DAY:
• Describe and validate the problem as a team.• Develop your solution jointly.
• Find your missing team members or join another team at the Team Clinic from 2 PM - 6 PM.
Day 2: Problem-Solution Fit Tuesday, July 9
• Use Google, Google Trends, and Ubersuggest to research keywords relevant to your industry to identify trends in the market.
• Find the popularity and relevance of keywords describing your problem and solution.
• Fine-tune your idea and find support for your specific solution for the problem.
TASK 1: INDUSTRY TRENDS
• Use Google, Google Trends and Ubersuggest to discover similar solutions that already exists and analyze what key features they lack.
• Fill in the Unfair Advantage block of the Lean Canvas on the Online Platform.
TASK 2: COMPETITORS
• Fill in the Unique Value Proposition block on your Lean Canvas on the Online Platform.
TASK 3: UNIQUE VALUE PROPOSITION
Get Inspired:• How to Develop Your Competitive Advantage on Forbes• How to Validate Your Product Ideas by Shopify
Mentors:Life Coach, Chief Mentor
Important
GOALS OF THE DAY:
• Find a problem-solution fit.
• Research industry trends and list potential competitors.
• Define unique value proposition and competitive advantages.
• Find your missing team members or join another team at the Team Clinic from 2 PM - 6 PM.
GOALS OF THE DAY:
Day 3: Customer Development Wednesday, July 10
Important• There are no keynotes tomorrow, as you should spend the morning talking to your potential customers!
• Return to the venue tomorrow by 2PM to meet with your mentors and analyze the results!
• Fill in the Market Canvas on the Online Platform.
• Use Google, Google Trends and Ubersuggest to find relevant data.
TASK 1: TARGET MARKET
• Fill in the Customer Canvas on the Online Platform. Choose either B2B, B2C or double-sided.
TASK 2: CUSTOMER PERSONA
• Fill in the Customer Survey Experiment Card on the Online Platform.
• Prepare and upload the Customer Validation interview questions.
TASK 3: PREPARE FOR CUSTOMER VALIDATION
Get Inspired:• 20 Questions to Ask When Creating Buyer Personas by HubSpot
Mentors:Life Coach, Chief Mentor
• Identify product-market fit.
• Design customer persona.
• Prepare customer insights interview questions for validation.
If your solution is B2B:Create a survey for the decision makers and distribute it via LinkedIn to the correct organizations.
Get Inspired:• How to Interview your Customers by Customer Development Labs• Get Better Data from User Studies: 16 Interviewing Tips by Google Ventures
Mentors:Life Coach, Chief Mentor Improve your Customer Validation interview
questions and continue talking to potential customers throughout the program.
Day 4: Customer & Problem Validation Thursday, July 11
• Talk to at least 5 potential customers.
• Collect emails to follow-up with customers you interviewed to validate the solution.
TASK 1: VALIDATION
• Search for a new problem to solve or modify your target customer.
• Use Google to research your new problem, solution, and market.
IF YOU NEED TO PIVOT:
• Analyze and summarize the results from your interviews and discuss them with your Chief Mentor.
• Identify overall patterns and trends rather than drawing conclusions based on individual comments.
• Revise the Problem, Solution and Customer Segments blocks on your Lean Canvas on the Online Platform.
• Update your Customer Canvas on the OnlinePlatform.
• Update your Customer Survey Experiment Card on the Online Platform based on your learnings.
• If your assumptions are not confirmed you will need to pivot and change direction.
TASK 2: FEEDBACK ANALYSIS
Important
GOALS OF THE DAY:
• Validate your problem and potential customer.
• Remember to take your prepared Customer Insights Interview questions with you!
• No keynotes today! Be back at the venue by 2PM for Team Mentoring Session!
Get Inspired:• Everything You Need To Know About Wireframes And Prototypes by Adobe
Mentors:Life Coach, Chief Mentor,Design Mentor
Start thinking about your 3-minute investor pitch! Prepare two slides describing the problem and the solution! Test the pitch deck when you meet with your Marketing Mentor on Day 6. Do they understand what you are doing?
Day 5: Prototyping & Solution Validation Friday, July 12
• Draw a Storyboard for your service or product. Check Growby for Storyboarding instructions.
• Upload a picture of the Storyboard to the Online Platform.
TASK 1: CUSTOMER JOURNEY
• Ask at least 5 of your fellow participants/mentors/friends to test out your paper prototype. Film how they interact with the prototype for analysis.
• Modify your solution based on the feedback. Make multiple iterations.
TASK 3: PROTOTYPE TESTING
• Based on the Storyboard, develop the prototype on paper.
• Use the BEM model (Benchmark - Existing examples /Resources - Multiply resources) to develop your solution.
• Upload picture(s) of the paper prototype to the Online Platform.
TASK 2: PAPER PROTOTYPE
Important
GOALS OF THE DAY:
• Create customer journey.
• Validate initial solution via paper prototype.
• On Day 7, you will present your prototype at the Startup Expo. Start preparing today!
• Design Mentors join the program TODAY!
WEEK 2
CHIEF MENTOR• Deciding the key features for your digital prototype.
• Validating and scaling your business model.
MARKETING MENTOR• Building your landing page to get 500 sign-ups.
• Launching a kick-ass marketing campaign in just 3 days.
DESIGN MENTOR• Developing a digital prototype.
• Designing an amazing landing page and marketing campaign.
LIFE COACH• Advice on handling the workload and stay motivated.
• Solving team communi-cation and management issues.
• Improving personal performance.
How will your mentors help? Your mentors guide you through the process. Here’s what they’ll teach you:
Get Inspired:• 6 Elevator Pitch Examples to Inspire Your Own by HubSpot
Mentors:Life Coach, Chief Mentor, Design Mentor, Marketing Mentor
Tools:• Marvel App• Adobe XD
• Additional recommended tools here.
Day 6: Digital Prototype & Marketing Strategy Monday, July 15
• Digitize your paper prototype using the tools suggested. Ask your design mentors for recommendations on additional tools.
• Add the link to your idea profile on the Online Platform.
• For hardware, use 3D modelling and visualization (i.e Photoshop).
TASK 1: DIGITAL PROTOTYPE
• Prepare a 30-second elevator pitch for a customer for the Startup Expo.
• Practice extensively so each team member can deliver it.
TASK 3: ELEVATOR PITCH
• Upload the filled Marketing Strategy template to the Online Platform.
• Focus on key activities & channels to get 500 sign-ups. For B2B, ask for letters of intent from potential customers to reach 500 users.
• Fill in the Channels and Customer Segments section of the Lean Canvas on the Online Platform.
TASK 2: MARKETING STRATEGY
Important
GOALS OF THE DAY:
• Upload the digital prototype.
• Prepare the Startup Expo pitch.
• Develop the marketing strategy.
• Marketing Mentors are in the program. You will meet yours during the Team Mentoring Session!
• Team mentoring session TOMORROW from 10AM - 12PM. No keynotes!
• Startup Expo will take place TOMORROW from 2PM - 5PM.
Get Inspired:• Examples of Kickass Landing Pages by Growth Driven Design• Landing Page vs Homepage: What’s the Difference by Instapage
Mentors:Life Coach, Chief Mentor, Design Mentor, Marketing Mentor
Day 7: Startup Expo Tuesday, July 16
• Fill in the Landing Page Experiment Card on the Online Platform.
• Create and launch a landing page with a clear value proposition.
• Add the EIA logo and EIA homepage link to your landing page.
• Choose a tool that will keep your website available after free trial period (i. e. Google Sites)
• Add the link to your idea profile on the Online Platform.
TASK 1: LANDING PAGE
• Be ready to present your idea, industry trends, and tech-nical solution to your mentors, co-participants, and visitors.
• Show your prototype and landing page to the visitors.
• Analyze the feedback to validate and improve your solution.
TASK 3: STARTUP EXPO
• Prepare your Startup Expo canvases and finalize the elevator pitch.
TASK 2: ELEVATOR PITCH AND EXPOCANVASES
Important
GOALS OF THE DAY:
• Launch the landing page.• Collect and analyze Startup Expo feedback.
• The Team Mentoring session is at 10AM - 12PM.• Startup Expo takes place at 2PM - 5PM! Set up your stand and show off your achievements!• TOMORROW is the last day for Chief Mentors! Make the most of your time with them!
Today is the deadline to upload your prototype link! Software & Hardware Mentors will check them to grant access to Product Development Sprint!
Get Inspired:• 50+ Business & Revenue Model Examples by Board of Innovation • Revenue Model: You Have a Great New Product. Here’s What You Need to Think About Next by Fortune • The 10 Most Popular Startup Revenue Models by Founder Institute
Mentors:Life Coach, Chief Mentor, Design Mentor, Marketing Mentor
Day 8: Business & Revenue Model Wednesday, July 17
• Define the most suitable Business & Revenue Model for your solution.
• Fill in the Cost Structure and Revenue Streams section of the Lean Canvas on the Online Platform.
TASK 1: REVENUE & BUSINESS MODEL
• Improve and finalize your digital prototype and add the link to your team profile on the Online Platform.
TASK 3: UPLOAD DIGITALPROTOTYPE
• Fill in the Marketing Campaign Experiment Card on the Online Platform.
• Prepare your marketing campaign with a clear value proposition.
• Set up your CRM (Customer Relationship Management) system on Hubspot to collect leads.
• Integrate your CRM with your marketing channels (landing page, Facebook, LinkedIn, etc).
TASK 2: MARKETING CAMPAIGN
Important
GOALS OF THE DAY:
• Generate revenue model.• Complete business model.• Prepare marketing campaign.
• TODAY is the last day for ChiefMentors!
Day 9: Marketing Campaign Launch Thursday, July 18
• Launch your marketing campaign on social media and acquire your first sign-ups.
• Set up marketing tools (incl. newsletters, using Mailchimp, email templates, Thunder-clap.it, etc).
• Achieve 500 sign-ups by Day 13 to get to the Investor Pitch!
• Keep track of your customers with Hubspot CRM.
TASK 1: MARKETING CAMPAIGN
• Determine the relevant financial KPIs, integrate the most relevant KPIs into your pitch and be ready to answer investors’ questions.
• Upload the filled Financial KPIs template and upload it to the Online Platform.
TASK 3: FINANCIAL KPIs
• Use feedback from the Startup Expo to further revise your landing page.
• Improve the Landing Page Experiment Card on the Online Platform.
TASK 2: LANDING PAGE IMPROVEMENTS
Important
GOALS OF THE DAY:
• Launch the marketing campaign.• Calculate startup financial key performance indicators (KPIs) .
• TOMORROW is the last day for Marketing Mentors! Ask them all the questions!
Get Inspired:• How To Fix A Broken Market-ing Campaign by Work Front
Mentors:Life Coach, Chief Mentor, Design Mentor, Marketing Mentor
Continue working on your 3-minute investor pitch! Prepare two slides describing the business and revenue model and the financials KPIs!
Day 10: Acquiring Users & Product Development Sprint Friday, July 19
• Keep track of your customers with HubspotCRM.
TASK 1: FIRST SIGN-UPS
• Mobile App/ Web App- Continue building and testing your app/site. Add backend support if needed.
• Prototype Only (no coding)- Continue building and testing the prototype. Make views navigable.
• Physical Product- Continue building a landing page for your product. Create visuals for your product.
• Ask Software Mentors for advice on other tools!
TASK 3: 50% OF FUNCTIONALITY
• Plan your marketing activities for next week withyour Marketing Mentor to achieve 500 sign-ups.
TASK 2: MARKETING ACTIVITIES
Important
GOALS OF THE DAY:
• Acquired first potential customers.• Finish 50% of product functionality.
• TODAY is the last day of MarketingMentors in the program!• Product Development Sprint startsTODAY!
Get Inspired:• 50+ Early Stage Marketing & Growth Strategies For Startups by Gleam
Mentors:Life Coach, Design Mentor, Marketing Mentor, Software Mentors, Hardware Mentors
Tools:• Ionic / XCode / Android Studio• Firebase / Bootstrap / Github.com
WEEK 3
LIFE COACH• Developing teamwork and leadership skills.
• Managing deadlines and stress.
SOFTWARE MENTOR• Developing in a lean mode to launch the MVP.
DESIGN MENTOR• Designing a flawless slide deck.
PITCH COACH• Perfecting your presentation andperformance.
IP LAWYER• Protecting the solution and business from competitors.
INVESTOR• Delivering a memorable pitch andgetting funding.
How will your mentors help?Your mentors are there to guide you through the funding, pitching and product development process. Here’s what they’ll teach you.
Day 11: Intellectual Property & Pitch &Product Development Sprint Monday, July 22
• Upload the answers to the IP Protection Template questions to the Online Platform.
• Review the template with the IP Lawyers in the IP Clinic.
• Conduct a patentability search (Google Ad-vanced Patents) to verify that your solution has not already been patented.
TASK 1: PROTECTION TEMPLATE
TASK 3: 100% OF FUNCTIONALITY
• Prepare your 3-minute Investor Pitch slides.
• Include your latest market traction data. Make the slides look amazing!
• Practice presenting your pitch!
• Go to the Pitch Clinic to meet with a Pitch Coach to improve your pitch.
TASK 2: INVESTOR PITCH
Important
GOALS OF THE DAY:
• Design intellectual property (IP) plan.• Prepare investor pitch.• Complete 100% of product functionality.
• IP Clinics and Pitch Clinics start from TODAY! Check Growby for a sign-up link!
Get Inspired:• Pitch Deck: Complete Guide to a Pitch Presentation by Slidebeam
Mentors:Life Coach, Design Mentor, Software Mentors, Hardware Mentors, IP Lawyers, Pitch Coaches.
Get Inspired:• Startup Funding: A Beginner’s Guide by Foundr
Mentors:Life Coach, Design Mentor, Software Mentors, Hardware Mentors, IP Lawyers, Pitch Coaches
Day 12: Fundraising & Product Development Sprint Tuesday, July 23
• Upload the filled Funding Strategy template to the Online Platform.
• Be clear on how much money you need and exactly what you need it for.
TASK 1: FUNDING STRATEGY
• Finalize your product and test for bugs.
• Present the product to the Software & Hardware Mentors.
• Mentors select one team to receive a special award and gain access to the Investor Pitch.
TASK 3: FINALIZED SOLUTION
• Use Google Analytics to analyze the early results of your marketing campaign initiatives.
• Modify your campaign based on the results.
• Update the Marketing Campaign Experiment Card on the Online Platform.
TASK 2: MARKETINGCAMPAIGNIMPROVEMENTS
Important
GOALS OF THE DAY:
• Define funding strategy.• Present finalized solution.
• Use the Growby link to register to meetings with investors on Day 14!
Get Inspired:• 100 Questions Investors Will Ask Entrepreneurs Seeking Funding by Forbes
Mentors:Life Coach, Design Mentor, IP Lawyers, Pitch Coaches
Day 13: Startup Funding Wednesday, July 24
• Measure and analyze your marketing campaign results to include the results in the pitch.
• Upload the proof of your 500 sign-ups to gain access to the Investor Pitch.
TASK 1: TRACTION
• Add the latest marketing campaign results and upload the proof of your market traction. - Number of sign-ups from customers (list of emails, out-take from HubSpot CRM, outtake from other CRM systems). - Official correspondence (letter of intent) and/or docu-ments from companies indicating the number of users.
• Figure out how you will present your prototype and MVP to the investors.
TASK 2: FINALIZED PITCH
Important
GOALS OF THE DAY:
• Achieve 500 sign-ups.
• TODAY is the deadline to submit your achievements to gain access to the Investor Pitch on Day 15!• Requirements: 500 proven sign-ups via landing page and all mentor validation for Day 1 - 13 (deadline for both is on Day 13 at 8PM).
Get Inspired:• First 100 days: The Startup Checklist Every New Business Needs by startups.co
Mentors:Life Coach, Design Mentor, IP Lawyers, Pitch Coaches, Investors
Day 14: What’s next? Thursday, July 25
• Make the slides look amazing and practice presenting your pitch!
• Upload the final version of your investor pitch deck to the Online Platform by 8 PM.
TASK 1: FINAL INVESTOR PITCH
• Prepare a list of questions to ask from the investors.
• Be on time for your meeting!
TASK 3: INVESTOR FEEDBACK
• Fill in the 100-Day Plan on the Online Platform.
• Think through the plan carefully with your team as this will be your guide after the program!
TASK 2: FINALIZED PITCH
Important
GOALS OF THE DAY:
• Finalize investor pitch.• Plan your team’s future.
• Keep working on your pitch! Youcould be the Wild Card added to thetop 10!
Go up there, rock the stage, and pitch like a boss
Mentors:Life Coach, Design Mentor, IP Lawyers, Pitch Coaches, Investors
Day 15: Grand Pitch Friday, July 26
3+4 minutes (3 min pitch + 4 min questions and answers)
INVESTOR PITCH FORMAT
3+3 minutes(3 min pitch + 3 min questions from investors)
GRAND PITCH FORMATImportant
GOALS OF THE DAY:
• Impress the investors!
• ONE Wild Card team will be chosen to pitch at the Investor Pitching.• ONE Wild Card team will be chosen to pitch at the Grand Pitch!
Investors will evaluate the following factors: • Opportunity (proof of problem / solution fit)• Traction (proof of product / market fit)• Scalability (proof of business model fit)• Team and execution• Presentation
EpilogueCongratulations, you made it through EIA! Now go out into the world and make it happen!
Use your acquired knowledge to scale and level-up your business.
Engage your early customers and move from the MVP to the next level.
Maintain and grow your network of mentors, advisors and supporters.
Leverage the expertise of your investors.
And remember, it’s all about teamwork!
You’ve dreamt big. Now make your dreams a reality!
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