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EPAP Funding for Division Midway Alliance for Community Improvement

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EPAP Funding for Division Midway Alliance for Community Improvement. May 2013 Progress Report. Where is Division-Midway?. Duke’s Family Dining. Former Skuzzy Bldg. Local Print Shop. Headquarters. 1 of 7 Convenience stores in the area. Bad Boy Auto. 148th. 117th. North . - PowerPoint PPT Presentation
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  • EPAP Funding forDivision Midway Alliancefor Community Improvement

    May 2013 Progress Report

  • 117th148thNorth HeadquartersFormer Skuzzy BldgLocal Print ShopBad Boy AutoDukes Family Dining1 of 7 Convenience stores in the areaWhere is Division-Midway?

  • EPAP Action Items AddressedCommunity Building 3.1Community Building 3.3

    Economic Development 2.2Economic Development 3.1Economic Development 4.2

  • CB 3.1 Survey Instruments & Tools for Community Conversations- Social Media

  • Dan McCue, School DistrictCommunications DirectorCB 3.1 Survey Instruments & Tools for Community Conversations- Written Media (Emails, Newspaper)

  • CB 3.1 Survey Instruments & Tools for Community Conversations- Internal Media

  • Resident Survey

    Chart1

    0.27

    0.23

    0.19

    0.17

    0.15

    Top 5 Requests

    Sheet1

    Top 5 Requests

    Healthy Family Restaurants27%

    Grocery Store23%

    Specialty Food Stores19%

    New/Used Clothing17%

    Diverse Retail15%

    To resize chart data range, drag lower right corner of range.

  • CB 3.3 Initiate community conversations at community forums and with existing groups to lay the foundation for community identity.

  • Charter SchoolsChurchesParent Teacher OrgsAlternative Schools.Area Apartment ComplexesCB 3.3 Initiate community conversations at community forums and with existing groups to lay the foundation for community identity.

  • Basic Infrastructure & Design ElementsStorm Drains

    adjust or redesign to accommodate for adequate storm water runoff

    initiate a stewardship maintenance program

    Sidewalks

    create infill where needed for better pedestrian access

    Street trees and shrubs installed for curb appeal

    install ramps as required by ADA

    Handicap Access

    Crosswalks

    install Flashing Beacons to warn oncoming traffic

    coordinate bus stops to match up with crosswalks

    adjust traffic signals to accommodate for elderly, children, handicapped

    EC 2.2 Identify and prioritize commercial nodes and commercial street frontages suitable for storefronts and/or main street improvements

  • fill empty storefronts at Division Center and Division Plaza

    create curb appeal with landscaping, awnings, fresh paint

    mitigate stormwater runoff of parking lots and rooftops, tree islands

    increase lighting and attractive signage

    design safe pedestrian crossings from parking lot

    EC 2.2 Identify and prioritize commercial nodes and commercial street frontages suitable for storefronts and/or main street improvements

  • Improve curb appeal for all businesses

    Improve sight lines for traffic and pedestrians

    Install ADA curb ramp

    increase lighting and attractive signage

    Update landscaping

    Improve parking design and aesthetics

    EC 2.2 Identify and prioritize commercial nodes and commercial street frontages suitable for storefronts and/or main street improvements

  • Knechts level parking lot, create ADA parking

    Berm the landscape island to disguise parking lot

    Install lighting, street signage

    Upgrade landscape design to include trees, shrubs

    Firestone

    New storefront design

    add additional landscaped areas

    disguise front parking lot

    install lighting, street signageGoodYear

    New storefront design

    upgrade interior customer lounge

    add landscaped area

    disquise front parking lot

    install lighting, street signagePetco

    new storefront design to conform to what most other stores look like

    install landscaping complete with tree and shrub islands

    redesign and stripe parking lot, include ADA parking

    mitigate stormwater runoff of parking lot and rooftopBuilding ModernizationsEC 2.2 Identify and prioritize commercial nodes and commercial street frontages suitable for storefronts and/or main street improvements

  • Create frequent opportunities to get expert training in IT, marketing, sales, etc.

    Offer low interest school loans to business owners

    Encourage a work or career center to move to the area, child care next door.

    Mentor business owners on running successful businessesconnect with, NW Family Services, Mercy Corps NW, MicroMentor, seminars, workshops

    Provide culturally diverse liaisons to help grow minority businesses

    Create a district list of businesses for purposes of shopping local

    Technical AssistanceEC 3.1 Identify and develop strategy to remove barriers to small business development in East Portland

  • Enhance Curb Appealestablish regulations for Signage

    Zoning variances

    eliminate driveways to no where

    add street furnishings, art

    enforce building color restrictions

    Electronic signsEC 3.1 Identify and develop strategy to remove barriers to small business development in East Portland

  • Traffic Calming/Safety

    install tree islands and plant material along sidewalksinstall flashing beacons on crosswalks adjust timing of traffic signals to accommodate elderly, children, handicappedcreate bicycle lane barriers, paint safe zones for cyclistslimit freight trucks to after hours useEstablish a positive police presence in the areainstall roundaboutsjust kidding!Advertise expected changes in newspaper, businesses, post signage in area

    EC 3.1 Identify and develop strategy to remove barriers to small business development in East Portland

  • Business to Service Connections

    Happy Garden------------------ Craft 3Wireless City---------------------PSU, SCORE Kellis Caf------------------------PDCTawakal Halal Market----------MESO, PDCSteve Souza----------------------PDC, Cartlandia4.2 Develop and build relationships between the business community and other community organizations for mentoring, skill building, fundraising, and development

  • Thank You EPAP!

  • Jean DeMaster,Human Solutions& DMA TreasurerThank you Jean, You have been a lifesaver!

    First Citizen Award

    *Good Evening, I am Tammi Hawkins and I am the President for Division Midway Alliance. The East Portland Action Plan has granted us $10,500 in the last year and we would like to give the committees an update of what exactly is happening because of this funding.*As many of you know, Division Midway Alliance is a mini urban renewal program on Division between 117th and 148th streets. This organization is made up of volunteers, grants, donations, incentives, and hard work..lots of it!*Since Memorizing all the action items that EPAP vowed to work on can be daunting Ill brief you on which ones DMA focused on for this progress update.

    CB.3 Involve East Portland residents in community projects and building community identity

    EC2 Promote key opportunity sites for economic development

    EC3 Promote and support small and independent Portland-based and -owned businesses

    EC4 Increase and promote workforce training and employment opportunities for East Portland residents

    *CB.3 Involve East Portland residents in community projects and building community identity

    CB 3.1

    Todays social media is key to getting the word out to the public. Developing a website and facebook page took some time but are now up and running. DMA also advertised on Neighborhood Notes which highlights the area businesses and their services. By utilizing the internet DMA can capture an audience that is not only outside of our commercial district but is also open to new places and activities. Dan McCue has very responsive in publishing DMAs requests: All we have to do is tell him whats going on and he gets the word out.

    Periodicals such as EastPdxnews.org and East Portland Neighborhood Association News have brought news to the surrounding area about activities and events. DMA published 4 articles in the last year to help with getting the public informed, ask for volunteers, and seek experts who have grown their businesses in East Portland. *Flyers and posters are another way of getting the word out about DMA. Prior to Bottle and Can Drives and the Take Pride in Your Neighborhood events we developed flyers to hand deliver to businesses, send to other organizations via internet, and post in local public buildings.

    The informational poster we developed also asks for volunteers and sponsors but includes supporters of the efforts being made on Division Street. Sponsors included at the bottom of our poster are those who gave donations with updates being made at reprint time. *What proved to be very useful was a survey that we took at events last year of what residents want in the area. Of the 104 survey responses, we discovered the top five requests for district businesses. They include:

    Over 26% (28) of respondents were interested in family friendly, healthy restaurants,

    23% (24) wanted a Grocery Store, which we are happy to say has been addressed with the opening of Grocery Outlet,

    19% (20) wanted specialty food stores carrying produce and other healthy specialty items. We have several specialty shops in our district, this tells us we need to find effective marketing strategies for them. 17% (17) of respondents would like to see a new or used clothing store in the District.

    And 15% (15) respondents wanted to see more retail stores, including housewares, toys, and arts & crafts type stores. Last year's survey was a good tool to determine the community's shopping habits. We plan to expand our venues this year to reach a more diverse community, and find out more specifically what people would like to see in the district.

    *Through community forums such as these we were able to reach out to a larger group of stakeholders connected with the commercial district. The Division street mini urban renewal will have an effect on each of the neighborhood associations, East Portland Chamber of Commerce, David Douglas School District, and business associations. By getting input from each of these stakeholders we are able to advocate for solutions that will meet the needs of area residents. *Future shout outs will include more concentrated efforts connecting to people who are among churches, apartment complexes, and Parent/Teacher Orgs.**When DMA started sorting out the district we found obvious areas of improvement which helped us to form our mission statement. 6 major areas we are focusing on are:

    Image- to establish an attractive and welcoming environment for new businesses to want to move hereSafety- advocate and find ways to create safer streets for vehicles and pedestrians to co-exist with each other Fill Empty Storefronts- Develop incentives that will attract new diverse businessesBring jobs to the area-with new businesses come jobs so this will fall into place as we fill empty store frontsCelebrate Cultural Diversity-Create language specific information to draw the community into a common goalProsperity to Existing Businesses-Help businesses to grow by creating educational opportunities in business development

    *Significant areas of improvement for the area are:

    improving storefront facades, increase plant material in front of businesses to make them more attractive, add lighting to dark spaces so people feel safer Add or improve ADA accommodationsRepair and restripe parking lots

    *Some areas that have been addressed in the district include:

    Collaborate with SOLV to do Quarterly trash and graffiti cleanups with volunteers who live or do business in the district

    Storefront improvements or new businesses to the area consist of Jackson Shell station at 122 and Division, a Complete demolish of empty building between 122 and 124thgrocery Outlet, Crunch fitness, and Eco laundry, Key Bank

    Storm Drain repair on corner of 122 and Division which had a huge impact on the pedestrian traffic and their safety

    *Recently we found out that PSU offers a BUSINESS OUTREACH PROGRAM where if 10 businesses sign up for the program the expense is a sliding scale between $25-75 and there are 5 2-hr long classes. PSU will come out to the neighborhood and will collaborate with Rosewood and Jade to get 10 interested businesses. While all of these are viable solutions DMA is still trying to break down some barriers to form a successful implementation strategy.

    Another way we are working to remove barriers to doing business in East Portland is by addressing System Development Charges and exploring the possibility with the City of deferring those charges for business redevelopment projects *DMA

    Collaborating with Bureau of Planning and Sustainability to address items in the Comprehensive plan that might defer System Development Charges for small business redevelopment. *DMA is researching the possibilities of aligning Division Street with landscaping to not only help with curb appeal but to help with traffic calming. This would be our capital project for the 2013-14 fiscal year. DMA finds this to be a very viable option as this would address our mission statement in a couple of areas: Safety and Image*Recognizing the economic development needs of the commercial district helps DMA understand what is lacking. By attending workshops and classes provided by the MainStreet Program, PDC, NAO, ONI, VP, and Resolutions NW, DMA was able to make made some serious headway in understanding how we are going to create a successful strategy to help grow businesses.

    **

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