20
CASE STUDIES 2014
| Date post: | 20-Jun-2015 |
| Category: |
Technology |
| Upload: | eskiminetwork |
| View: | 333 times |
| Download: | 1 times |
CASE STUDIES2014
WHAT IS ESKIMI?
One of the largest Mobile Social Media platforms in Nigeria
Eskimi is a mobile first entertainment platform where users connect with one another.
Eskimi is a content platform consisting of: Jobs, Music, Chat, Fanclub and Forum
TREASURE HUNT
HOW IT WORKSEngagement, interaction and viral spread
USER STARTS
PLAYING
FINDS A TREASURE
POSTS AN AUTOMATIC
MESSAGE
NEW USER STARTS
PLAYING
RECEIVES A PRIZE
+ message with product benefits
VIRAL SPREAD
TECNO MOBILE TREASURE HUNT CAMPAIGN
11’000’000 impressions of the TECNO treasures
500’000+ people played the game
1’750’000+ Eskimi coins given as prizes
84’000+ people won Eskimi coins
~12 minutes spent per game per day
years of collective user engagement time for a
single campaign!
11+
FANCLUBS
USERS INVITE THEIR FRIENDS TO FANCLUBS WITH ONE EASY CLICK
No Yes
FANCLUB IS SOCIAL
76% | 24%of ESKIMI users recommend branded fan clubs to their friends and family
of ESKIMI users do not reccommend any fanclubs to their friends
108,348 fans
36,730 fans
98,912 fans
Average single post reached 15-20% of the audience, up to 40% with multiple posts
... which is up to 8 times better reach than on same pages on Facebook
... and the posts got up to 5 times more engagement on Eskimi
ENGAGEMENT FOR A CAUSE
ESKIMI users were invited to sign a petition for a one.org campaign to fight poverty with growing agriculture in Africa.
ENGAGE FOR CHANGE
146’000of ESKIMI signed one.org petition inside Eskimi and left their contacts for future engagement over a period of just 3 months
LET’S GET THE MUSIC STAR’TED
STAR BEER sponsored Eskimi music category for the period of 6 months. All music was delivered to users free of charge and created massive positive brand exposure.
MUSIC SPONSORSHIP
300’000’000branded impressions were delivered when downloading, searching or sharing music inside Eskimi
INTRODUCING A NEW PRODUCT INTO THE MARKET
Tradestable launched Eskimi and used all tools to grow awareness, traffic and retention. Tradestable also used Eskimi research to track brand awareness and top of mind.
COMBINING THE TOOLS
zero to 18%this was the result Tradestable reached after 6 months campaign on Eskimi, the awareness kept growing since then
Tradestable owns one of the largest commercial fanclubs on Eskimi with 500’000 fans
PERFORMANCE UNCOVERED
Multiple mobile money companies launched customer acquisition, education and retention campaigns on Eskimi. Last campaign delivered
MOBILE MONEY CUSTOMER ACQUISITION
90’000registered customers to a large mobile money company, over a period of 90 days
400’000targeted retention notifications delivered
to activate and retain the users
THANK YOUWe would love to come up with a unique advertising idea for your brand.Contact us for more detailed information.
Vitalija Garifulina Sales Manager [email protected]+370 674 05672kasule4ka
Vytas [email protected]+234 813 6707269vytasx2
