Investment  opportunity  mobile  social  network  Eskimi  

Vytas  Paukstys  CEO,  Ac2veSec  @vytaspaukstys  

Ac7veSec  experience:  

Founded  in  2006,  since  2007  leading  LT  mobile  content  market  by  revenue  

 

17  mobile  &  web;  7  successful  products    

Profitable  since  2008    

0.5M€  EU  funding  for  products:  2009-­‐2012    

2  TeliaSonera  nomina7ons  at  “Best  content  partners”  

profitable  products  

Professional  

Vytas,  CEO:  11  yrs  in  IT,  3  profitable  start-­‐ups    

Povilas,  CTO:  10  yrs,  17  products    

Rimantas,  advisor:  15  yrs,  3  profitable  start-­‐ups      

 Eskimi  team  of  7:  Customer  Care,  CRM,  marke7ng,  

technical  

leadership  team  

Vytas,  CEO:  11  yrs  in  IT,  3  profitable  start-­‐ups    

Povilas,  CTO:  10  yrs,  17  products    

Rimantas,  advisor:  15  yrs,  3  profitable  start-­‐ups      

 Eskimi  team  of  7:  Customer  Care,  CRM,  marke2ng,  

technical  

Professional  leadership  team  

Fastest  growing  target  audience  

Primary  audience  of  mobile  data  users  will  increase  270%  to  2.7bn,  secondary  audience  of  internet  2.3bn  

   customers  to  target  in  2012  

4bn  

Deep  customer  involvement  

   of  all  7me  spent  on  mobile  internet  is    spent  on  social  networks  

60%  

*  Study  by  “Ground  truth”  

Booming  global  revenue  markets  

*  Studies  done  by  KZERO,  GETJAR.  

•  Virtual  goods  to  $14B  •  Mobile  applica7ons  to  $17,5B  

$30B  in  2012  

Eskimi  business  perspec7ve  

Mobile-­‐first  social  network    

Cross  plaaorm  (mobile  +  web)    

Virtual  goods,  targeted  ads    

Future:  virtual  life  and  economy    

March  2010,  70,000  global  customers,  first  revenue  

Eskimi  business  perspec7ve  

Mobile-­‐first  social  network    

Cross  plaSorm  (mobile  +  web)    

Virtual  goods,  targeted  ads    

Future:  virtual  life  and  economy    

March  2010,  70’000  global  customers,  first  revenue  

Eskimi  business  perspec7ve  

Mobile-­‐first  social  network    

Cross  plaaorm  (mobile  +  web)    

Virtual  goods,  targeted  ads    

Future:  virtual  life  and  economy    

March  2010,  70’000  global  customers,  first  revenue  

Eskimi  business  perspec7ve  

Mobile-­‐first  social  network    

Cross  plaaorm  (mobile  +  web)    

Virtual  goods,  targeted  ads    

Future:  virtual  life  and  economy    

March  2010,  70’000  global  customers,  first  revenue  

Eskimi  business  perspec7ve  

Mobile-­‐first  social  network    

Cross  plaaorm  (mobile  +  web)    

Virtual  goods,  targeted  ads    

Future:  virtual  life  and  economy    

March  2010,  70’000  global  customers,  first  revenue  

Eskimi  customer  perspec7ve  serving  basic  customer  needs  to    

meet  new  people    

untargeted  audience  of  non-­‐PC  users  

 

easy  going  SMS  like  communica7on    no  barrier  to  

start  chaeng    

culture  focused  product  adap7ng  using  keyword  cloud  

Eskimi  customer  perspec7ve  serving  basic  customer  needs  to    

meet  new  people    

untargeted  audience  of  non-­‐PC  users  

 

easy  going  SMS  like  communica7on    no  barrier  to  

start  chaeng    

culture  focused  product  adap7ng  using  keyword  cloud  

Eskimi  customer  perspec7ve  serving  basic  customer  needs  to    

meet  new  people    

untargeted  audience  of  non-­‐PC  users  

 

easy  going  SMS  like  communica2on    no  barrier  to  

start  chaXng    

culture  focused  product  adap7ng  using  keyword  cloud  

Eskimi  customer  perspec7ve  serving  basic  customer  needs  to    

meet  new  people    

untargeted  audience  of  non-­‐PC  users  

 

easy  going  SMS  like  communica7on    no  barrier  to  

start  chaeng    

culture  focused  product  adap2ng  using  keyword  cloud  

8M  monthly  ac7ve  users    

5.5M€  revenue    

3  revenue  streams:  virtual  goods,  mobile  adver7sement,  up-­‐sell  

2013  targets  

2010   2011-­‐Jul   2011-­‐Dec   2012  

PRODUCT  CROSS-­‐PLATFORM  BUILD-­‐UP    ESKIMI  Formulae  

self-­‐funded  

Founda7on  for  efficient  investment  

1st  

200k  Reg.  customers:  

2010   2011-­‐Jul   2011-­‐Dec   2012  

PRODUCT  CROSS-­‐PLATFORM  BUILD-­‐UP    ESKIMI  Formulae  

 GROWTH  FOCUS  INVESTMENT  Growth  model  

self-­‐funded   self-­‐funded  

1st   2nd  

200k   500k  Reg.  customers:  

Founda7on  for  efficient  investment  

2010   2011-­‐Jul   2011-­‐Dec   2012  

PRODUCT  CROSS-­‐PLATFORM  BUILD-­‐UP    ESKIMI  Formulae  

 GROWTH  FOCUS  INVESTMENT  Growth  model  

   WORLDWIDE  ESKIMI  FORMULAE  REPLICATION  

self-­‐funded   self-­‐funded   Outside  investment  

1st   2nd   3rd  

200k   500k   2M   14M  

2013  

20M  Reg.  customers:  

Founda7on  for  efficient  investment  

2010   2011-­‐Jul   2011-­‐Dec   2012  

PRODUCT  CROSS-­‐PLATFORM  BUILD-­‐UP    ESKIMI  Formulae  

 GROWTH  FOCUS  INVESTMENT  Growth  model  

   WORLDWIDE  ESKIMI  FORMULAE  REPLICATION  

self-­‐funded   self-­‐funded   Outside  investment  

1st   2nd   3rd  

200k   500k   2M   14M  

2013  

20M  Reg.  customers:  

Break-­‐through  value  growth