Date post: | 17-Jul-2015 |
Category: |
Presentations & Public Speaking |
Upload: | aurelija-pavilionyte |
View: | 382 times |
Download: | 1 times |
MULTIPLATFORM SOCIAL NETWORK Mobile, Desktop, Android, Blackberry, J2ME
19 MILLION USERS Nigeria, Ghana, Kenya, Vietnam, Indonesia
NG
WHAT IS ESKIMI
5
Business Target
PAGEVIEWS
ADS REVENUE
MESSAGES SENT
RETENTION
TIME SPENT
PHOTOS UPLOADED
BRAIN POWER
11 11
GENERATE IDEA RUN SMALL, FAST TEST
IMPROVE FUNCTIONALITY
VALIDATE IMPACT DEVELOP MAIN FUNCTIONALITY
KEEP IT RUNNING AND CELEBRATE
EXPERIMENT PROCESS
OLD GAME FUNCTION
Reduce buttons from 6 to 2
Might increase by 500%
Small test done in one day
EXAMPLE 1
NEW GAME FUNCTION
Easy concept game idea
Might spread viral
Test with basic functionality
EXAMPLE 2
Add more functionality
Improve functionality
16 16
SOLVE USER PROBLEMS
&
'
$ (
RUN SMALL TEST FIRST
LEARN FROM FAILED EXPERIMENTS
MOST IMPORTANT PROBLEM FIRST COMPANY GOALS
LESSONS LEARNED