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ESR on Airtel

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It gives an idea of the Enviromental Scanning of Airtel as a whole prepared wholly to give an insight about what the company is doing.
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Environmental Scanning Report on

Bharti Airtel Incorporated on July 7, 1995 Largest Private Integrated Telecom Company in India 4th Largest Wireless Operator in the World Largest Telecom Company listed on Indian Stock Exchange

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Milestones1995-1996 2003-2004 Launches Airtel in Delhi & HP SA with IBM & Ericsson BT acquires stakes in Airtel Launches Blackberry First private player to launch 1999-2000 mobile service in J&K Becomes largest private telecom player 2006-2007 JV with Singtel SA with Google, SA with Microsoft 2001-2002 Launches Indiaone Forays into Srilanka and USA Launches Indias first private submarine cable Initial IPO Introduces AR Rehman Signature Tone Airtel_Jingle_-_FluteOnly_-_Original.mp3

The Company is first : To launch full roaming service on pre-paid in the country. To launch 32K SIM cards. In Asia to deploy the multi band feature in a wireless network for efficient usage of spectrum. To deploy Voice Quality Enhancers to improve voice quality and acoustics. Telecom company in the world to receive the ISO 9001:2000 certification from British Standards Institute.

Awards CNBC-TV18 India Business Leader Award for the Outstanding Company of the year, 2007 Top honours at the NDTV Profit Business Leadership Awards 2007 Among the top 10 best performing companies in the world according to BusinessWeek IT 100 list "Indian Mobile Operator of the Year 2005 'The Best Asian Telecom CEO' award. Asia's 'Best GSM Carrier

Integrated Telecom CompanyMobile Services Mobile and fixed wireless service GSM technology Value added services like Hello Tunes, GPRS, Voice Mail, call conference, call wait, call divert, SMS

Enterprise Services Internet VPN IPLC VSAT Audio & Video conferencing.

Telemedia Services Fixed Line Broadband DTH

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Business Segments

Indian Telecom Sector Fastest Growing Sector CAGR 22% (2002-07) Second Largest Telecom Market Lowest Tariffs Low Teledensity200 150 100 50 0 200203 200304 200405 200506 200607 200708 (as of June 2007) Teledensity 7.0 5.1 53 76 98.4 140.3 12.8 9.1 206 225.21 18.3 19.9 20 16 12 8 4 0 Teledensity (in percent) 250 Subscribers (in million) 24

Telecom Subscriber Base

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INDIAN CONSUMERS GET THE WORLDS LOWEST MOBILE TARIFFS

0.25

0.23

0.22 0.19 0.17 0.16

0.2

USD

0.15 0.11 0.1 0.11 0.11 0.09

0.05

0.05

0.05

0.04

0.03

0.02

Philippines

Hong Kong

Malayasia

Argentina

Thailand

Belgium

Taiwan

Pakistan

France

China

Brazil

Italy

India

0

UK

Source: Merrill Lynch Global Matrix - Q1 2007

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Health Indicators Average Revenue Per User (ARPU) Churn Minutes of Usage Total Customers

>>

ARPU TRENDS

HIGHEST MINUTES OF USAGE461

31 5

320

323

326

1 59

1 79

84

Russia

M alaysia

Australia

Korea

Singapore

China

Thailand

India

Source: Merrill Lynch Global Matrix Q1 2007

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