Ethnicraft is ready for the future

with the SAP Fast-Start Solution

Stefan Dusart, COO Ethnicraft

Ivan De Broyer, Project Manager Ethnicraft Project

November 2011

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Ethnicraft Emorational Wooden Furniture

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Ethnicraft

Start : 1995 – Benoit Loos & Philippe Delaisse

Industry : Wholesale Industry – Wooden Furniture

From selling “decorative accessories” to a company designing, producing

and distributing “Emorational Wooden Furniture” – contemporary & timeless

designs in solid teak, oak & walnut

Today :

4 Production plants: Indonesia (2), Vietnam and Serbia

5 Offices: Belgium, France, Singapore, Indonesia and Hong Kong

Warehousing: 20.000m² in Europe

Turnover:

– 20-25 million: Ethnicraft NV & Ethnicraft Azur

– 20-25 million: Ethnicraft Asia

People: +/- 70 in Europe

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Ethnicraft

Emorational Wooden Furniture

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Challenges …

“We had reached the limits of our previous ERP application”

Lack of functionality to support current and future business requirements

Lack of integration between various applications we were using

Lack of end-to-end visibility on our supply chain

Lack of reporting overview a growing company needs to take good decisions

Lack of integration between our different international branches / facilities

Lack of technology to follow new business trends

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Requirements …

“The new solution had to meet current and future business requirements”

Integration of all processes, across all facilities

End-to-end visibility over the supply chain

A solution that supports globalization and new mobility trends

Scalable tool to support our future growth

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Solution Strategy

“Climbing the Maturity Curve…”

Start with what is needed now

Adapt and scale the solution as the needs change

Build on highly scalable and proven technology

Connecting headquarters, subsidiaries and business partners

Creating a simplified work environment

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Solution Overview

SAP Business All-in-One with

ERP: streamlines our business, linking orders, stock and production

processes with our invoices and cash-in.

CRM: improves our customer service level and tunes the after-sales processes.

BI (Business Intelligence): provides insight into our business data, allowing better decision

making.

Best practices

Based on experiences in our industry adapt our processes to these standards, and not

vice versa

Fast-Start implementation approach

“Get the people ready instead of getting the solution ready”

Accelerators to shorten implementation time and reduce TCO: Live in 4 months

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Solution Functional Details

Key processes and functionality @ Ethnicraft

Enterprise Resource Planning (ERP)

Forecasting and Stock Replenishment Planning

Sales Order Management with online stock availability check

Integrated Warehouse Management System

Integrated Financial and Analytical Accounting

Customer Relationship Management (CRM)

Customer Complaint Handling

Business Warehouse (BW)

Sales and Stock Reporting

Profitability & Margin Analysis

Customer Complaint Analysis

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Solution Technical Details

Mobile

Workflow Analytics

Adobe

Microsoft Office

Portal

SAP NetWeaver

Business

Processes

SAP software

Non-SAP software

Consolidate heterogeneous systems, applications and data

Platform in place to be ready for globalization and new mobility trends

Open Technology Platform

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Remote Access Architecture

Thin-client terminal server computing with Windows Remote Desktop

Services (formerly Microsoft Windows Terminal Server)

SAP

Azur

NV

Basicraft

LAN-to-LAN via VPN (hardware)

VPN via internet

LAN

SAPSupport

Remote Desktop Server

Remote Users - Sales Reps - Remote Offices

RDP via internet

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Remote Access Architecture – Benefits

Mobility

Allows users to access our global SAP business applications across the internet or

the company's network from any computer or device.

Low-bandwidth access to data and session management critical for our locations

with poor internet quality.

Maintenance

Easy to maintain SAP client software to the latest versions.

Standardized software configuration guaranteeing stable integration global SAP

business applications with desktop applications.

Reduced costs

Connecting remote offices and mobile workers simply via the internet.

Reduced hardware restrictions related to business application client general

software and compatibility requirements.

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Demo…

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Business Value of the Solution for Ethnicraft …

• Streamlined processes with seamless integration between finance, logistics,

sales & after sales

• Better reporting : increased visibility on business performance - margins results &

KPIs

• Warehouse optimization cut costs and improve working capital

• Better forecasting : less out-of-stock and less stock surpluses

• All our core business processes in one central integrated system that can be

accessed from anywhere in the world

Great foundation for future growth !

Additional Information

More details can be found on www.faststartmetexpertum.net or www.expertum.net

Reference case Ethnicraft

Kanaal Z Interview (Expertum & Ethnicraft)

“Configurator” – Simulation tool for the scope & budget of your business solution

SAP ERP Configurator

Thank You!

Contact information:

Stefan Dusart

COO, Ethnicraft

+32 3 443 01 00

www.ethnicraft.com

Ivan De Broyer

Business Unit Manager SME, Expertum

+32 477 61 79 96

www.expertum.net