Evaluation 2.Evaluation 2.

How effective is the How effective is the combination of your main combination of your main

product and ancillary texts?product and ancillary texts?

House ColoursHouse Colours

The house colours used throughout all media products have a consistent house style. Red on black for a background. The reason I chose red was because it stands out more in on top of a black background. The last colour I had was grey, which was simple and dull.

There is also black and white effects used throughout each media product. For example the CD cover has three images next to each other, the middle one is black and white because that is the first thing the viewer will look at when viewing the cover. Through the video, there are scene in black and white, to illustrate flashbacks.

Typography Typography

Typography throughout all media products have been the same because keeping consistent, creates a brand identity, therefore the target audience will recognise more. The font is sans serif, meaning it is modern, bold and eye catching. The block lettering represent loud lyrics, which contradicts the mood for my music video. Above are three examples of where ive used the same

Image MotifsImage Motifs

The image motif of this media product would be seen as self reflectivity because the artist uses himself to create a brand identity. The is beneficial because the audience is more likely to remember his music by his facial features.