In what ways does your media product use,

develop or challenge forms and convention

of real media products?

Evaluation Question 1

What is the genre of your music video?

The genre of our music video is ska.

Ska is a music genre that originated in Jamaica in the late 1950s;was popular with British mods. Later it became popular with many skinheads. The specials are a band who are renound in the ska genre.

Conventions of a ska music videos normally includes lots of brass instruments, where the costume is also crucial, where you will more often than not see typical skinheads and mods, which is a big representations of ska music.

Conventions Used We used various camera shot types, such as close ups, side profiles,

extreme close ups and groups shots. We took influence from other ska music videos by including close ups of a trombone during the chorus

Even though our genre was ska, we wanted to portray the music video with a modern twist so we could reach out to a younger audience, where they would be able to relate. We mainly did this through costume, the dress code was relevant, and up to date.

Different shades of lighting was used, conveying the up beat bubbly nature of the song to the audience. An example is we used harsh lighting on some of the close up shots during the lip syncing to enhance features like the lips and mouth. Making in clear to the audience of whats being said.

The green screen was a convention that was used a fair bit, it was used during all of the chorus. We did this so so we could add various bold and vibrant colours as a back drop, as just a single colour alone didn’t suffice.

Conventipns Used In order that our music video developed or

challenged forms and conventions of real music video. We went and did our own research on music videos. This gave us greater insight as to what conventions some of the proffessionals used, an example would be when we took influence from ‘Sam and the Womp’ song ‘BOM BOM’ where we took similar interest in how they used the green screen.

Mise-en-sceneCostume – Up to date clothes very releavnt, so we could not only relate to an audience throuh the song but to a younger audience though our dress code.

Setting – We used two locations for our setting, the first one was an underpass in Twickenham conveying that the teens who were hanging around were just having a good time, messing around with there friends. We wanted to contrast our first location by basing it in a more fast pace town where evrything is moving, thus we chose the quirky Camden Town. The reason for chosing a town setting was to show the group of teenagers compared with society and how sometimes they may feel excluded.

Lighting – For the most part we only used natural lighting as we felt by not doing so would take the realism away from our video. However some bright lights were used in the green screen as during this time in which the song was being played it was very upbeat, so the lights coincided with the song at the moment of time.

Figure, Expression, Movement – Natural movement, we asked the people in our film just to be themselves as we didn’t want any of it to look fake or staged.