BY GEORGIA HARDY

HOW DOES YOUR MEDIA PRODUCT

REPRESENT PARTICULAR

SOCIAL GROUPS?

In my magazine I have represented both women and men of the white British teenagers/young adults social groups. This is similar to my target audience as I wanted to represent them as it would make the magazine more relatable for them. The people in the images are of a similar age to my target audience which is why I chose to use them. However there is a clear imbalances of the genders as there are clearly more female than male pictures, I have done this to show that woman are the subject and not objectified in my magazine. I have done this to make my magazine appeal to both genders of my target audience (although in my magazines I have tried to specifically focus on females, whereas with most magazines they focus mainly on the male audience therefor I have broken code and conventions)

For all but 1 of the female shots I used eyeline shots so that the subject is looking into the camera, this creates direct mode of address, which is used to create a personal relationship between the audience and the artist. The use of direct mode of address especially with the females makes them more of a subject rather than an object. This helps with attracting both a female and male audience as females are not feeling like they are constantly objectified.

SHOT TYPES

I used close to mid shots for all my female images but mid/long shots for the male models. This again shows the females as subjects and not objects as it is focusing on their facial features and expression and not their body.

My model is wearing classic teenager clothes which are in fashion this year in the front cover, striped white and black tee with jeans, this is because this was a very popular fashion for teens and young adults of 2016. This mise en scene is to help the target audience relate to the artist, and even see her as an aspiration.

In both the front cover and the contents page my model is laughing but in two different ways. In the front covers she is smiling/laughing into the camera causing direct mode of address, this creates a relationship between the artist and the reader, this helps represent the social group as they want to feel more involved with a magazine rather than just reading it. The image in the contents page she is turned to the right slightly removing direct mode of address but due to the uplifting expression on her face I believe it represents that women are not objects but the subjects and can been shown for the natural beauty and happiness instead of being sexualised.

MISE EN SCENE

The layout of my contents page is not text heavy, with the text being informative and to the point which aims to keep the reader’s attention but to not lose the professionalism, and it has many pictures meaning it is representative of the teenagers/young adults of my target audience. I have used a structured layout, such as columns and heading so that nothing can easily be missed as someone of a younger age may not be so attentive.

LAYOUT

Finally, in my production I have mainly used the reception theory with the ability to relate between the audience and similar aged artists featured within the magazine. This allows the reader to create personal relationships between them and the aspirational artists which entices fans and could potentially create a loyal fan base for my magazine.

The models I used in the magazine were used and positioned to represent the teenagers/young adults that would be the audience and read the article aspiring to be these artists. This is why I choose the models to show a down to earth realistic role model, with natural poses and expressions. All expression are happy, to give a positive uplifting feel to the magazine. None of the poses are formal and this is reflected in the text.

This is similar to other magazines such as Billboard that grab the attention of their audience by relating. By doing this it means that the audience is positioned to get the preferred reading of the media text.

IDEOLOGY