HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN

PRODUCT AND ANCILLARY TEXTS? BY JADE CHOPRA

HOW THE THREE PRODUCTS ARE CONNECTED• As a group we have developed three products for the original artists, The Him. This included a promotional music

video for Balance (the remix by Bastian Lorenz), a complete 6-panel digipak for an album and a magazine poster to promote the album.

• In order to link our three products and make them connected and recognisable to our target audience, we have looked at synergy in order to have synergistic elements to help draw correlation between our three products. Synergy is vital in promotion, therefore, we made sure to have similar features to keep our work interlinked and recognisable.

MUSIC VIDEO

In order to create any print text, we had to use our music video as a basis for the two texts to have synergy. Having the video as a foundation for the ancillary texts. The colours and atmosphere of our video set a guide for as to follow for our genre of House.

MAGAZINE ADVERT The magazine advert uses a shot from

our video’s second location which creates synergy between the two products. This was something we liked because this would allow our audience to recognise either product easily. The use of bright colours is a common theme so it helps the magazine advert to stand out. It captures the atmosphere of the video which would help pull in our target audience.

DIGIPAK The digipak contrasts to the two

products because we wanted it to appeal to the original artists, The Him. We kept the colour soft but still a bold colour to use, so that we could catch the eye. The use of intimate images of hands and the girl smoking capture themes from the Balance video and the title “Heart of Glass” suggests the emotion from the video of the main character feeling lost and finding himself and his new group of friends.