EVALUATION 2- HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?BY CHLOE MAR-GERRISON

MY MUSIC VIDEOFOR MY MUSIC VIDEO, I CHOSE THE SONG SWEET DISPOSITION BY THE TEMPER TRAP, AN AUSTRALIAN POP BAND. I CHOSE THIS SONG AS IT PROMOTED A POSITIVE MESSAGE, AS THE LYRICS RELATE TO OVERCOMING ANY PERSONAL ISSUES AND LIVING LIFE TO THE FULL. IN ORDER TO PORTRAY THIS MESSAGE IN MY MUSIC VIDEO, I FILMED A MALE ACTOR AND A FEMALE ACTRESS ON MULTIPLE DAY TRIPS AND DATES OVER DIFFERENT DAYS, ENJOYING THEMSELVES AND HAVING FUN, NO MATTER HOW DIFFICULT THEIR RELATIONSHIP IS. I WANTED THE VIDEO TO HAVE AN INNOCENT AND CAREFREE VIBE, SO EMPHASISED THE EMOTION OF JOY AND HAPPINESS BY CAPTURING AS MANY NATURAL SHOTS OF MY ACTORS LAUGHING AS I COULD. I ALSO INCLUDED A PERFORMANCE ELEMENT TO MY VIDEO WHICH I FILMED IN THE SCHOOL STUDIO AGAINST A BLACK BACKDROP, WHICH CONTRASTED NICELY WITH THE LIGHTER COLOURS IN MY VIDEO.

MY DIGIPAK

• IN ORDER TO CONTINUE THE POSITIVE AND INNOCENT VIBE OF MY MUSIC VIDEO, I CHOSE TO PHOTOGRAPH MY ARTIST AGAINST LIGHT BACKDROPS OUTSIDE, AND ALSO DRESSED HIM IN A WHITE SHIRT AS THE COLOUR WHITE HOLDS CONNOTATIONS OF PURITY AND INNOCENCE. I ALSO CHOSE TO CONTRAST THIS WITH THE BLACK STUDIO BACKGROUND AGAIN, IN ORDER TO HAVE SYNERGY BETWEEN MY PRODUCTS. FOR ONE OF MY INSIDE SHOTS, I CAPTURED A PHOTOGRAPH OF MY ARTIST LAUGHING, AS THIS WAS A COMMON ELEMENT IN MY VIDEO AND AGAIN PORTRAYS MY ARTIST AS HAPPY AND CAREFREE WHICH RELATES TO THE LYRICS IN THE MAJORITY OF THE BAND’S SONGS.

MY MAGAZINE ADVERTISEMENT

• I TRIED TO MAKE MY MAGAZINE ADVERTISEMENT AS SIMILAR TO MY DIGIPAK AS POSSIBLE, IN ORDER TO CREATE SYNERGY AND STRENGTHEN THE OVERALL EFFECT OF ALL MY PRODUCTS TOGETHER. I USED A SIMILAR IMAGE TO THE PHOTOGRAPH I USED FOR THE FRONT COVER OF MY DIGIPAK, IN ORDER TO MAKE IT CLEAR THAT THE TWO PRODUCTS ARE DIRECTLY RELATED. THIS WAS MADE OBVIOUS BY THE SAME BACKGROUND AND COSTUME. I THEN INCLUDED AN IMAGE OF THE FRONT COVER ON THE MAGAZINE ADVERTISEMENT TO PROMOTE THE OTHER PRODUCTS.

SIMILARITIES AND SYNERGY

• I THINK EACH ONE OF MY PRODUCTS EFFECTIVELY RELATED TO EACH OTHER, AS I MADE SURE THAT THE SIMILARITIES BETWEEN EACH PRODUCT WAS CLEAR AND FINISHED TO A HIGH STANDARD. AS PREVIOUSLY MENTIONED, I USED SIMILAR BACKDROPS AND LOCATIONS IN EACH PRODUCT IN ORDER TO HIGHLIGHT THAT THEY WORK TOGETHER, AND I ALSO USED THE SAME COSTUME TO REINFORCE THAT THE PRODUCTS ARE CREATED TO WORK TOGETHER. THIS IS IMPORTANT, AS IT CREATES SYNERGY BETWEEN EACH PRODUCT, WHICH IN THE MUSIC INDUSTRY WOULD BE A GREAT ADVANTAGE TO THE RECORD COMPANY AS IT RESULTS IN THE WHOLE OVERALL PRODUCT BEING GREATER THAN IF THEY WERE COMPLETELY SEPARATE AND SINGLE PRODUCTS. AS EACH PRODUCT RELATES TO EACH OTHER, THIS WOULD ALSO ENCOURAGE THE AUDIENCE TO CONSUME MORE.

THE OVERALL EFFECT

• OVERALL, I THINK I HAVE SUCCESSFULLY CREATED THREE SEPARATE PRODUCTS THAT WORK EFFECTIVELY TOGETHER AS THEY ALL HAVE CLEAR SIMILARITIES AND DIFFERENCES WITHOUT BEING EXACTLY THE SAME OR BINARY OPPOSITES. THIS IS THE OUTCOME I WAS HOPING TO ACHIEVE, AS IT LOOKS THE MOST REALISTIC AND PROFESSIONAL, JUST LIKE SOME OF THE REAL-LIFE EXAMPLES I HAVE RESEARCHED.