How effective is the combination of your main product and ancillary texts?

IntroductionThe effectiveness between the main product and the ancillary text is rather a very important combination. In order for the whole piece to become effective for our audience members the role of including effective ancillary text is vital. With that being said my main work and the ancillary text incorporated where very cohesive in terms of having a clear similar trend.The genre we are focusing on is Horror and with this knowledge in order to produce an effective combination between our main product and ancillary text, research was a key deciding factor between the final outcome and its overall effect. The overall impact of having an effective combination results in having a positive reaction from our target audience, which was displayed at the viewing of our premier for our trailer. This can be shown in a video displaying the audiences reaction. Throughout the continuation of this evaluation I will be discussing and analysing how effective my poster , magazine front cover was effective with the combination of my trailer...

Deconstruction of horror film posters where a key element to understanding the reasoning purpose and function of this specific piece of ancillary text. With that being said despite deconstructing a variety of film posters I thought it would be useful to include a rather more up to date deconstruction which will show my understanding of the conventions expected from real text and display how as a group we where able to incorporate these conventions into our main product.

Here I will include a deconstruction of the 2015 Christmas themed horror film, a similar hybrid to our own. Through this analysis I will be pointing out the most important decisions made on the front of the poster

The name of the film is at the bottom of the page this is a convention that is usually seen within ancillary text as I believe is provides the audience the opportunity to have a look at the main image

There is a general focus on the main image, despite the theme being surrounding Christmas , the notion of adding an intimidating hand suggest the overall horror. Here the poster illustrates perfectly how best to not reveal the whole narrative of the film however it allows the audience to easily identify the genre.

There is not a use of any credit however the poster does offer a tag line, this almost become the catch phrase for the film

The poster states ‘...is coming to town’ suggesting to the audience the experience of the krampus will truly be a real experience

There is cause for concern being stated in the tag line of the tradition Christmas line ‘you better watch out...’ this puts a unique spin on something which is considered as a safe family comforting ground

Poster

The use of a bold images attracts the audience to wanting to watch the film as it is unusual and portrays a form of invasion of space which this not only attracts the vulnerability the audience provides but it also draws in a bigger audience as the character doesn't relate to anything which is recognizable on earth, almost displaying a monstrous element.

The involvement of a tradition Christmas catch phrase like Krampus includes and plays on the audience vulnerability, this is also links to the target audiences age range as many of the audience members would have grown out of that child mentality in the belief of Father Christmas, with that being said we though that our villain could replace those happy ‘traditional’ memories with a new found fear for horror

By incorporating a bold font using the font web site DaFont.com we would be able to add a professional element towards the font type, by incorporating a harsh font it would demonstrate the seriousness of the film suggesting it is not something to play with or a force to recon with. We also highlight the her within gathering to allow the audience to understand that our villain is female . Such symbolism is displayed in many real media text, suggesting the use of conventions are present.

By incorporating the film rating ‘stars’ is build customer confidence in the production work, this will build a massive assurance that the film/trailer is definitely one to watch and to be feared off

Detailed poster deconstruction; demonstrating use of knowledge/ connection amongst real ancillary text

Our film poster illustrates a variety of attractive elements such a s deep link amongst the dark mysterious notion surrounding Christmas . Its link to our trailer and magazine front cover is extremely event through the constant involvement of our main villain with that being said it allows our products to become a marketing campaign for itself as it is easily identifiable. This enforces the notion of synergy and its role it plays in assuring that the products are marketable for the desired audience.

The magazine front cover is a very important element of attract for our target audience, like the poster I analysed the horror front cover for insidious. By doing this it visual shows my understanding of the necessary conventions which as a collective we found important to introduce within our own magazine front cover.

The incorporation of including a massive masthead shows the audience the type of horror film they are reading. Such as a horror magazine is not age censored suggesting that its merely for those who enjoy this genre.

There are a mass use of plugs shown on the front cover this will entice the audience to want to read the magazine further as the words may strike an area of particular interests. It is important to include such plugs as it will draw the audience in further to the magazine

The use of a name of the film being plastered on the front of the magazine will not only attract the audience but it also provides the possibility for synergy to occur as it enables both the magazine company and the film makers to be able to gain an audience . It also suggests that information about the film may be provided or even they may supply exclusive shots for m the film.

There are some images provided from various horror films this is an attraction point for an audience as it suggest the magazine understand the knowledge of history as well as suggesting there may be a historic connection with the film on the cove rand the staple historic films included at the bottom.

The main image is an extremely vital aspect in the success of the magazine as it has to appeal to it audience. The use of this specific image displays a clear link within the genre of horror suggesting conventions have been made

Magazine front cover

The use of a bold masthead will definitely attract those who are fans of the genre especially due to the fact that this specific company, is well established and recognized within the horror entertainment industry. The backing of a well established house name will also add professional attraction towards the film and therefore will become well ranked or even respected.

The first thing that is usually shown an seen on a magazine is the front cover image, we decided to enhance the element of horror by not showing the full face of our villain, this will engage the audience to it more as it is something different, it becomes a point of attraction as it is a subversion of conventions usually found.

Adding names of famous celebrity names becomes an attractive element for people in general, celebrity life and culture is a huge aspect which becomes an infatuating point for normal civilians. By including celebrity exclusives it allows the audience to become more intoned with the entertainment industry. This is particularly important to include as out target audience ranges from the age 15+, a age group of young youth who feed of off celebrity culture . However it is rather important to include actors/ celebrities well associated with the genre

Including relevant colours was a key aspect for our magazine assuring the theme of Christmas was evident was important form us to include to add depth to the feel of the narrative this also links to the use of features such as the mistletoe that is on the 50. this assures all elements of the film/trailer are represent effectively

Assuring the name of our name of the film/ trailer being visible is rather important as it will allow the audience to connect imagery with the name easily

Detailed magazine deconstruction in relation to meeting ancillary text

As you can see there is of uniformity shown here as result to assure all ancillary meets conventions to assure the audience the ability of being able to recognise the font associated to the trailer. The role of this becomes an attraction point for the audience as well the marketers of the film/trailer .

The font being used on 3 products assures that the audience will eventually be able to become familiar with it association.The use of incorporating a metallic black was to add a bold statement and effect to the font this also appears more professional to the eye and can therefore be categorised with professional standards .

Colour schemeHaving a clear colour scheme enables fluidity between the ancillary texts and the trailer. There is a predominate use of red throughout the ancillary text. This use of red was used due to the connotations of the relation to blood and danger, it also is a colour which I significantly present and dominate through out the genre of horror , with this understanding we chose to incorporate this colour within our products, it is well complimented by the heavy use of black thought out the ancillary text and trailer. The trailer doesn't use black as colour of use but uses the darkness created by turning g of lights and shadows surrounding us. The role of understanding how lighting works was a massive contribution towards the overall colour scheme present throughout the trailer, as we where able to use lighting as a way to add a white or grey scale around us.