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Event Summary - SugarCRM SugarCon 2016

Date post: 21-Jan-2017
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© 2010-2016 Constella0on Research, Inc. All rights reserved. Top 3 Event Takeaways: Growth in global and enterprise customers Demonstrates product, user and geo scalability Product innova0on to power produc0vity New Customer Journey Plugin has much poten0al for targeted campaigns and CMO/CRO collabora0on Upcoming Sugar Intelligence Service incorporates AI assistant and machine learning to help sales cut data entry 0me and suggest next steps Singular focus on CRM; not mul0ple Cloud extensions Exec and product team focused on core product and not M&A into other adjacent areas Event Summary - SugarCRM SugarCon 2016 Theme: Transform Rela0onships Analyst: Cindy Zhou @cindy_zhou
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Page 1: Event Summary - SugarCRM SugarCon 2016

©2010-2016Constella0onResearch,Inc.Allrightsreserved.

Top3EventTakeaways:•  Growthinglobalandenterprisecustomers

•  Demonstratesproduct,userandgeoscalability

•  Productinnova0ontopowerproduc0vity•  NewCustomerJourneyPluginhasmuchpoten0alfor

targetedcampaignsandCMO/CROcollabora0on•  UpcomingSugarIntelligenceServiceincorporatesAI

assistantandmachinelearningtohelpsalescutdataentry0meandsuggestnextsteps

•  SingularfocusonCRM;notmul0pleCloudextensions•  Execandproductteamfocusedoncoreproductandnot

M&Aintootheradjacentareas

Event Summary - SugarCRM SugarCon 2016 Theme:TransformRela0onships

Analyst:CindyZhou@cindy_zhou

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