Evolution of a StoryPRACTICAL CMS APPLICATIONS

Social CMS: BP Oil Spill

CMS Item: 60 Minutes TV Aggregation

Example of 60 Minutes story that didn’t work: Anderson Cooper goes

SCUBA diving for a TV story

This story would air on TV, but not on the playlist as-live stream

CMS Item: “Man Aisle” News Package

Story works for the Stream: Reporter cuts a small item for

the newscast Reporter or Editor recognizes it

would work for stream Reporter/writer cut a longer

form item for the “Man Aisle” story