25 July 2017 @ 7am PT

WEBINAR SERIES

EXPERT PANELISTS

WEBINAR 126 July 2017 @ 9am PT

WEBINAR 2

WEBINAR 1

CIRCULAR DESIGN CHALLENGE – WEBINAR 1

25 July 2017 @ 7am PT

Circular Design Challenge - Expert Advisors - Webinar #1 2

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Expert Advisors Webinar #1

Event Toolkit

Linus Jiremark, Packground

Peter Goodwin, Closed Loop Recycling

Sander Defruyt, EMF

Sanderine van Odjik, Enviu

Sandra Curtis, Plastic Pollution Coalition

CIRCULAR DESIGN CHALLENGE – Expert Panelists // Webinar 1

aProducts to People – Reimagine Delivery Models

EMERGING THEME: Beverage Delivery Models

The coffee-to-go lifestyle is here to stay, and if you’re a caffeine lover, that’s great news. However, huge amounts of coffee lids and cups go to waste on a daily basis in the modern economy. From an economic and behavioral/use standpoint these items are essentially non-recyclable, despite our best efforts.

How might we create new delivery models that offer a compelling alternative to these detrimental systems?

aProducts to People – Reimagine Delivery Models

EMERGING THEME: New Bottle Cap Formats

Several proposed Ideas on the platform seek to design various stay-on bottle cap systems while maintaining user convenience, and having some fun along the way.

We’ll discuss the merits of these emerging Ideas, as well as some potential areas to consider when designing within this scope.

WEBINAR 1 // Discussion Topics // 25 July @ 7am PT

aReimagine the Package – Design for Zero Waste

EMERGING THEME: Disappearing Packaging

We are seeing an emerging trend of Ideas seeking to create a packaging solution that disappears as a result of the product being used. This may be through consumption, some form of decomposition or another design method.

We’ll discuss However, it is essential that designers consider the alternative materials suggested in order to ensure these solutions are not causing any unintended, negative effects to the system.

Circular Design Challenge - Expert Advisors - Webinar #1 2

OpenIDEO #CircularDesign

Expert Advisors Webinar #1

Event Toolkit

Linus Jiremark, Packground

Peter Goodwin, Closed Loop Recycling

Sander Defruyt, EMF

Sanderine van Odjik, Enviu

Sandra Curtis, Plastic Pollution Coalition

CIRCULAR DESIGN CHALLENGE – Expert Panelists // Webinar 1

WEBINAR 1 // Expert Panelists // 25 July @ 7am PT

Linus Jiremark, Packground

Peter Goodwin, Closed Loop Recycling

Sander Defruyt, EMF

Sanderine van Odjik, Enviu

Sandra Curtis, Plastic Pollution Coalition

Circular Design Challenge - Expert Advisors - Webinar #1 3

OpenIDEO #CircularDesign

Event Toolkit

Linus JiremarkPackground

Linus Jiremark is a packaging sustainability specialist

with a mission to create “packaging solutions with

regard to future generations”. He is accustomed

to challenge the packaging industries through

independency and with differentiated low-impact

purposeful designs.

Peter GoodwinClosed Loop Recycling

Peter Goodwin designs, implements and manages

collaborative systems and programmes within the

hospitality and foodservice sector. His expertise

is based on creating value and markets for used

food and beverage packaging to ensure materials

are recovered as a valuable raw material for local

manufacturers.

Sander DefruytEllen MacArthur Foundation

Few people know more about the plastics

packaging system than Sander. He works with the

New Plastics Economy initiative and has been part

of the core team writing both the New Plastics

Economy reports.

Circular Design Challenge - Expert Advisors - Webinar #1 3

OpenIDEO #CircularDesign

Event Toolkit

Linus JiremarkPackground

Linus Jiremark is a packaging sustainability specialist

with a mission to create “packaging solutions with

regard to future generations”. He is accustomed

to challenge the packaging industries through

independency and with differentiated low-impact

purposeful designs.

Peter GoodwinClosed Loop Recycling

Peter Goodwin designs, implements and manages

collaborative systems and programmes within the

hospitality and foodservice sector. His expertise

is based on creating value and markets for used

food and beverage packaging to ensure materials

are recovered as a valuable raw material for local

manufacturers.

Sander DefruytEllen MacArthur Foundation

Few people know more about the plastics

packaging system than Sander. He works with the

New Plastics Economy initiative and has been part

of the core team writing both the New Plastics

Economy reports.

Circular Design Challenge - Expert Advisors - Webinar #1 3

OpenIDEO #CircularDesign

Event Toolkit

Linus JiremarkPackground

Linus Jiremark is a packaging sustainability specialist

with a mission to create “packaging solutions with

regard to future generations”. He is accustomed

to challenge the packaging industries through

independency and with differentiated low-impact

purposeful designs.

Peter GoodwinClosed Loop Recycling

Peter Goodwin designs, implements and manages

collaborative systems and programmes within the

hospitality and foodservice sector. His expertise

is based on creating value and markets for used

food and beverage packaging to ensure materials

are recovered as a valuable raw material for local

manufacturers.

Sander DefruytEllen MacArthur Foundation

Few people know more about the plastics

packaging system than Sander. He works with the

New Plastics Economy initiative and has been part

of the core team writing both the New Plastics

Economy reports.Circular Design Challenge - Expert Advisors - Webinar #1 4

OpenIDEO #CircularDesign

Event Toolkit

Sanderine van OdjikEnviu

Sanderine has hands-on experience in setting

up businesses in the field of circular economy.

Her expertise lies in business model generation,

validation, fundraising, and strategy development.

She also has a deep understanding of the plastic/

packaging value chain, particularly of opportunities

and challenges in emerging economies.

Sandra CurtisPlastic Pollution Coalition

Sandra brings a wealth of experience developing

projects across media and at the intersection of

education, science and health. An academic, author,

producer, media executive and educator, she is

applying her creative, entrepreneurial and business

skills to expand the partnerships, programs, and

projects of PPC. She earned her PhD at UC Berkeley

in Education.

Circular Design Challenge - Expert Advisors - Webinar #1 4

OpenIDEO #CircularDesign

Event Toolkit

Sanderine van OdjikEnviu

Sanderine has hands-on experience in setting

up businesses in the field of circular economy.

Her expertise lies in business model generation,

validation, fundraising, and strategy development.

She also has a deep understanding of the plastic/

packaging value chain, particularly of opportunities

and challenges in emerging economies.

Sandra CurtisPlastic Pollution Coalition

Sandra brings a wealth of experience developing

projects across media and at the intersection of

education, science and health. An academic, author,

producer, media executive and educator, she is

applying her creative, entrepreneurial and business

skills to expand the partnerships, programs, and

projects of PPC. She earned her PhD at UC Berkeley

in Education.

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#CircularDesign

WEBINAR 2

CIRCULAR DESIGN CHALLENGE – WEBINAR 2

26 July 2017 @ 9am PT

Circular Design Challenge - Expert Advisors - Webinar #1 2

OpenIDEO #CircularDesign

Expert Advisors Webinar #1

Event Toolkit

Linus Jiremark, Packground

Peter Goodwin, Closed Loop Recycling

Sander Defruyt, EMF

Sanderine van Odjik, Enviu

Sandra Curtis, Plastic Pollution Coalition

CIRCULAR DESIGN CHALLENGE – Expert Panelists // Webinar 2

aReimagine the Package – Design for Zero Waste

EMERGING THEME: Merging Formats

Why have separate, small and flimsy items all designed to support a single function? Why not have a single, simply formatted item that contains all the functionalities needed for a specific product or use?

We’ll discuss the benefits from a branding perspective, as well as required function/material variables that must be considered when designing these solutions.

aLocal Design – Global Impact

EMERGING THEME: Local Recycling Incentives

On a per gram basis, small format packaging is as valuable as any other item – the problem is justifying the effort required to collect enough pieces to generate a profit (or at least not operate at a loss).

How might we take into account the variability of local systems while designing flexible packaging solutions to address these regional capabilities?

aProducts to People – Reimagine Delivery Models

EMERGING THEME: Product Dispenser Delivery Models

Sachets are notorious for their material complexity, small format, and tendency to leak. How might we design away the need for these packages entirely?

We’ll discuss some of the most prevalent barriers to entry for these systems as well as provide some key design opportunity areas.

WEBINAR 2 // Discussion Topics // 26 July @ 9am PT

Circular Design Challenge - Expert Advisors - Webinar #1 2

OpenIDEO #CircularDesign

Expert Advisors Webinar #1

Event Toolkit

Linus Jiremark, Packground

Peter Goodwin, Closed Loop Recycling

Sander Defruyt, EMF

Sanderine van Odjik, Enviu

Sandra Curtis, Plastic Pollution Coalition

CIRCULAR DESIGN CHALLENGE – Expert Panelists // Webinar 2

Expert Panelists // Webinar 2 // 26 July @ 9am PT Circular Design Challenge - Expert Advisors Webinar #2 3

OpenIDEO #CircularDesign

Event Toolkit

Angus GrahameSplosh!

Angus Grahame is the founder of Splosh.com and

a circular economy specialist. He knows about

starting up a plastic reducing business and the

practicalities of converting ideas into real solutions.

Gonzalo Muñoz Triciclos

Gonzalo Muñoz has worked with several consumer

good companies in his past life for almost 10 years.

He now runs a recycling B-corp in 5 countries in

South America, seeking to solve the issues with the

non recyclable plastics packaging he previously put

on the market.

Jan LeyssensPlan C

Jan is a Belgium-based designer, maker and

entrepreneur creating business models, products

and services for Circular Economy and social

innovation. He strongly believes you can’t turn

sustainability into a positive story if your main

focus is on negative impact. In design, Jan always

looks for the overlap between activism and

entrepreneurship, technology and community.

Circular Design Challenge - Expert Advisors Webinar #2 3

OpenIDEO #CircularDesign

Event Toolkit

Angus GrahameSplosh!

Angus Grahame is the founder of Splosh.com and

a circular economy specialist. He knows about

starting up a plastic reducing business and the

practicalities of converting ideas into real solutions.

Gonzalo Muñoz Triciclos

Gonzalo Muñoz has worked with several consumer

good companies in his past life for almost 10 years.

He now runs a recycling B-corp in 5 countries in

South America, seeking to solve the issues with the

non recyclable plastics packaging he previously put

on the market.

Jan LeyssensPlan C

Jan is a Belgium-based designer, maker and

entrepreneur creating business models, products

and services for Circular Economy and social

innovation. He strongly believes you can’t turn

sustainability into a positive story if your main

focus is on negative impact. In design, Jan always

looks for the overlap between activism and

entrepreneurship, technology and community.

Circular Design Challenge - Expert Advisors Webinar #2 4

OpenIDEO #CircularDesign

Event Toolkit

Joe MurphyEllen MacArthur Foundation

Joe manages the CE100 business network and EMF’s

day-to-day contact with emerging innovators. Joe

has ample experience in sniffing out disruptive,

systemically relevant innovations, both in his current

role and his previous one, where he helped grow

social enterprises working in Education in London.

Lara DickinsonOSC2

Lara has nearly twenty years of consumer packaged

goods marketing, sales, and general management

experience with an emphasis on bringing healthy

product innovations to the natural and mass

market. For the past five years, she has provided

strategic sales, marketing and leadership consulting

to consumer goods companies, including Numi

Organic Tea, Alter Eco Foods, Jamba Juice, House

Foods America and Japan, Mighty Leaf Tea, Gardein

Protein, and Balance Bar, Nestle’s Purina, Estancia

Beef, and Boppy.

Circular Design Challenge - Expert Advisors Webinar #2 4

OpenIDEO #CircularDesign

Event Toolkit

Joe MurphyEllen MacArthur Foundation

Joe manages the CE100 business network and EMF’s

day-to-day contact with emerging innovators. Joe

has ample experience in sniffing out disruptive,

systemically relevant innovations, both in his current

role and his previous one, where he helped grow

social enterprises working in Education in London.

Lara DickinsonOSC2

Lara has nearly twenty years of consumer packaged

goods marketing, sales, and general management

experience with an emphasis on bringing healthy

product innovations to the natural and mass

market. For the past five years, she has provided

strategic sales, marketing and leadership consulting

to consumer goods companies, including Numi

Organic Tea, Alter Eco Foods, Jamba Juice, House

Foods America and Japan, Mighty Leaf Tea, Gardein

Protein, and Balance Bar, Nestle’s Purina, Estancia

Beef, and Boppy.

Circular Design Challenge - Expert Advisors Webinar #2 5

OpenIDEO #CircularDesign

Event Toolkit

Nick CliffeInnovate UK

Nick is an innovation and circular economy specialist

with extensive experience in recycling plastics

and packaging. He has knowledge of packaging

design, design for recycling, circular business model

development and novel recycling technologies.

Nina GoodrichGreenBlue

Nina Goodrich has an industry background in

plastics package development and now works

with the Sustainable Packaging Coalition and

GreenBlue to promote the principles of sustainable

materials management that seek to help industry:

use materials wisely, promote material health and

recover more. She believes in the power of the

circular economy to provide growth without waste

and that innovation and sustainability are linked

as key drivers for our future. Nina has worked to

develop a value proposition for sustainability and to

share it with all who will listen.

Circular Design Challenge - Expert Advisors Webinar #2 5

OpenIDEO #CircularDesign

Event Toolkit

Nick CliffeInnovate UK

Nick is an innovation and circular economy specialist

with extensive experience in recycling plastics

and packaging. He has knowledge of packaging

design, design for recycling, circular business model

development and novel recycling technologies.

Nina GoodrichGreenBlue

Nina Goodrich has an industry background in

plastics package development and now works

with the Sustainable Packaging Coalition and

GreenBlue to promote the principles of sustainable

materials management that seek to help industry:

use materials wisely, promote material health and

recover more. She believes in the power of the

circular economy to provide growth without waste

and that innovation and sustainability are linked

as key drivers for our future. Nina has worked to

develop a value proposition for sustainability and to

share it with all who will listen.

Angus Grahame, Splosh!

Gonzalo Munoz, Triciclos

Jan Leyssens, Plan C

Joe Murphy, Ellen MacArthur Foundation

Lara Dickinson, OSC

Nick Cliffe, Innovate UK

Nina Goodrich, GreenBlue

2

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CIRCULAR DESIGN CHALLENGE – EXPERT PANELISTS

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