- 1. NEW TRENDS IN LICENSING Charles M. Riotto President
International Licensing Industry Merchandisers Association
(LIMA)
2. LIMA 1000 MEMBERS AROUND THE WORLD THE INDUSTRYS MAIN SOURCE
OF EDUCATION INFORMATION AND NETWORKING OPPORTUNITIES 3. LIMA
SPONSOR OF LICENSING 2003 INTERNATIONAL LICENSING LONDON LICENSING
ASIA 4. LICENSING ENTERTAINMENT CORPORATE SPORTS FASHION ART 5.
LICENSING TRENDS
- ENTERTAINMENT CHARACTERS AS PRODUCT ENDORSERS
6. LICENSING TRENDS
- STRENGTHEN THEIR TRADEMARK
7. LICENSING TRENDS
- SUBSIDIZE THEIR EDUCATIONALPROGRAMS
8. LICENSING TRENDS
- LICENSING IS A $150 BILLION WORLDWIDE BUSINESS
9. LICENSING TRENDS
- CONDUCTED BY RESEARCHERS AT HARVARD BUSINESS SCHOOL AND YALE
SCHOOL OF MANAGEMENT
- LICENSING IS A $95 BILLION BUSINESS IN THE U.S.
10. LICENSING TRENDS
- $5.5 BILLION IN ROYALTY INCOME IN THE U.S. IN 2001
11. LICENSING TRENDS
- 44% OF LICENSING ROYALTIES ARE FOR CHARACTER AND ENTERTAINMENT
PROPERTIES
12. LICENSING TRENDS
- CHARACTER/ENTERTAINMENT$2.5 B
13. LICENSING TRENDS
- LICENSING ROYALTIES BY PRODUCT CATEGORY :
- SOFTWARE/VIDEOGAMES$536.8 M
- GIFTS & NOVELTIES$506.4 M
14. LICENSING TRENDS
- ENTERTANIMENT LICENSING IN THE U.S.:
- $2.5 BILLION IN ROYALTIES
- 44% OF ALL LICENSINGREVENUES
15. LICENSING TRENDS
- DISNEY CONSUMER PRODUCTS:
16. LICENSING TRENDS
- WARNER BROS. CONSUMER PRODUCTS:
- LOONEY TUNES: BACK IN ACTION
17. LICENSING TRENDS
18. LICENSING TRENDS
- OTHER POPULAR ENTERTAINMENT LICENSORS:
19. LICENSING TRENDS
- RETRO PROPERTIES ARE POPULAR
20. LICENSING TRENDS
- STUDIOS ARE USING FRANCHISE DEVELOPMENT STRATEGIES
21. LICENSING TRENDS
- LICENSING OF MUSICAL PERFORMERS IS GROWING
22. LICENSING TRENDS
- CREDIT CARD AFFINITY PROGRAMS FEATURING LICENSED
CHARACTERS
23. LICENSING TRENDS
- SALES OF LICENSED TOY PRODUCTS ARE UP
24. LICENSING TRENDS
- CORPORATE BRAND LICENSING:
- AUTOMOTIVE BRANDS HAVE MAJOR LICENSING PROGRAMS
25. LICENSING TRENDS
- FOOD & BEVERAGE LICENSING ACCOUNTS FOR 25% OF ALL CORPORATE
LICENSING REVENUES
26. LICENSING TRENDS
- PROGRAM STARTED IN ORDER TO ENFORCE TRADEMARK RIGHTS
- NOW GENERATES ABOUT $1 BILLION IN RETAIL SALES
27. LICENSING TRENDS
- GROWTH IN HEALTH & BEAUTY AIDS CATEGORY
28. LICENSING TRENDS
- CABLE NETWORKS NOW INTO LICENSING
29. LICENSING TRENDS
30. LICENSING TRENDS
- LOW-RISK WAY TO BUILD BRAND AWARENESS
- PROMOTES THE CORE PRODUCT
- INCREASE APPEAL TO DIFFERENT GROUPS
- STRENGTHENS TRADEMARK RIGHTS
31. LICENSING TRENDS
- CORPORATE LICENSING TRENDS :
- INTEREST WILL CONTINUE TO GROW
- USED AS A MEANS TO ACCOMPLISH DIFFERENT GOALS
- ROYALTY RATES WILL RISE SLOWLY
32. LICENSING TRENDS
- $707 MILLION IN ROYALTY REVENUES
- $14 BILLION IN RETAIL SALES
33. LICENSING TRENDS
- NATIONAL FOOTBALL LEAGUE (NFL)
- MAJOR LEAGUE BASEBALL (MLB)
- COLLEGIATE LICENSING CO. (CLC)
- NATIONAL BASKETBALL ASSN (NBA)
- NATIONAL HOCKEY LEAGUE (NHL)
34. LICENSING TRENDS
- $911 MILLION IN ROYALTIES
- $15.5 BILLION IN RETAIL SALES
35. LICENSING TRENDS
- $147 MILLION IN ROYALTIES
- $2.5 BILLION IN RETAIL SALES
36. LICENSING TRENDS
- DIFFICULT FOR SMALLER PROPERTIES TO GET NOTICED
- LICENSORS NOW WORKING DIRECTLY WITH RETAILERS
37. LICENSING TRENDS
- KEYS TO RETAIL RELATIONSHIPS :
- UNDERSTAND THE RETAILER AND HIS CUSTOMERS
- UNDERSTAND WHERE YOUR PROPERTY FITS
- HOW WILL IT DRIVE TRAFFIC?
- WILL IT BRING NEW CUSTOMERS?
- WILL IT SELL MORE PRODUCT?
38. LICENSING TRENDS
- GUARANTEES GETTING SMALLER
- ROYALTY RATES STABILIZING
39. LICENSING TRENDS
- CROSS LICENSING GAINING POPULARITY
40. LICENSING TRENDS
- INTERNATIONAL LICENSING MARKETS :
- AUSTRALIA/N. ZEALAND 1.3%
- SOUTH/CENTRAL AMERICA0.7%
41. LICENSING TRENDS
- ATTEND NEW YORK LICENSING SHOW
- CONSIDER ATTENDING LICENSING SHOWS IN LONDON AND TOKYO
42. LICENSING TRENDS
43. LICENSING TRENDS