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Arnotts has the top two brands in each segmentFY 2009 Cookie and Cracker SegmentsSOM (1) Savory y CrackersSOM
Sweet Biscuits
SOM
Chocolate Biscuits
44% 15%
10% 9%
43% 12%
(1) Value share of segment rounded FYTD 03/26/10 segment, rounded,
127
Arnotts has the top two brands in each segmentFY 2009 Cookie and Cracker SegmentsSOM (1) Savory y CrackersSOM
Sweet Biscuits
SOM
Chocolate Biscuits
44% 15%% of Arnotts net sales
10% 9%
43% 12%
40%
(1) Value share of segment rounded FYTD 03/26/10 segment, rounded,
128
Arnotts has the top two brands in each segmentFY 2009 Cookie and Cracker SegmentsSOM (1) Savory y CrackersSOM
Sweet Biscuits
SOM
Chocolate Biscuits
44% 15%% of Arnotts net sales
10% 9%
43% 12%
40%
38%
(1) Value share of segment rounded FYTD 03/26/10 segment, rounded,
129
Arnotts has the top two brands in each segmentFY 2009 Cookie and Cracker SegmentsSOM (1) Savory y CrackersSOM
Sweet Biscuits
SOM
Chocolate Biscuits
44% 15%% of Arnotts net sales
10% 9%
43% 12%
40%
38%
22%
(1) Value share of segment rounded FYTD 03/26/10 segment, rounded,
130
Arnotts financial performance 2004-2009: Consistency and underlying strengths are evident
Market Share
UP
Organic Net Sales UP
131
Five factors have played a role in driving Arnotts growth1. Refocused on core biscuit portfolio in Australia Divested Snackfoods Exited unprofitable private label Divested/restructured peripheral operations
132
Five factors have played a role in driving Arnotts growth1. Refocused on core biscuit portfolio in Australia Divested Snackfoods Exited unprofitable private label Divested/restructured peripheral operations Consolidated manufacturing
Marleston Plant
Huntingwood Plant
Virginia Plant
Bekasi Plant
133
Five factors have played a role in driving Arnotts growth1. Refocused on core biscuit portfolio in Australia 2. 2 Restructured management Eliminated stranded overhead C Consolidated sales f lid t d l force Streamlined administration
134
Five factors have played a role in driving Arnotts growth1. Refocused on core biscuit portfolio in Australia 2. 2 Restructured management 3. Restructured Route-to-Market to warehouse system Highly concentrated retail trade Two retail competitors combined SOM 80% Warehouse system more effective and efficient
135
Five factors have played a role in driving Arnotts growth1. Refocused on core biscuit portfolio in Australia 2. 2 Restructured management 3. Restructured Route-to-Market to warehouse system 4. Grew core brands Effective marketing Astute trade promotion Exceptional merchandising
136
Five factors have played a role in driving Arnotts growth1. Refocused on core biscuit portfolio in Australia 2. 2 Restructured management 3. Restructured Route-to-Market to warehouse system 4. Grew core brands 5. Invested in a Pilot Plant and Innovation Center
137
Arnotts attracted new consumers
138
Arnotts added almost 1 million new households to its Vita-Weat base
139
Shapes Sensations continues to live up to its promise
140
Arnotts is sustaining its momentumFY 2010 Q3 YTDVolume Market Share Net Sales Margins Operating Income UP UP UP UP UP
141
Product innovation has been a big contributor to growth this year
Arnotts most successful launch
142
Product innovation has been a big contributor to growth this year
Arnotts most successful launch
Increased household penetration Increased repeat buyers
143
TIM TAM COMMERCIAL LAST TIME 30 SECS
144
Continued good growth opportunities for Arnotts Adjacent, much larger categories New forms New textures New flavors New packaging
145
In savory biscuits, Arnotts has already started
$100 million segment O trend and growing On d d i Focused on health and wellness
146
Arnotts Vita-Weat Rice Crackers are competitively advantagedMany rice crackers need to add flavor enhancers to taste great. We dont.Many Rice Crackers Refined White Rice R fi d Whit Ri White & Shiny Flavor Enhancers Added MSG Vita-Weat Rice Crackers Brown Ri B Rice Golden Brown Real Chives Real Cheddar
147
Vita Weat Vita-Weat RICE CRACKER LAUNCH COMMERCIAL 30 SECS
148
In sweet biscuits, we see a big incremental opportunity in extending into cooking
149
In chocolate biscuits, we see another big opportunity by sourcing from adjacent confectionery category
150
In chocolate biscuits, we see another big opportunity by sourcing from adjacent confectionery category
Ne flavors New fla ors New forms Lighter style New convenience packages151