Facebook and Your Business

Jen Vondenbrink

Life Simplified

NEW Presentation

October 4, 2010

Just a few facts Over 500 million active users 50% of active users online every day People spend over 23.2 hours per month on

Facebook vs 126 hours of television per month The average user is connected with 80

community pages, groups and events There are more than 150 active users using

Facebook on mobile devices People using Facebook on their mobile devices

are twice as active

How are you currently marketing your business?

Shift in marketing

Inbound marketing

78-98% purchasers start search on Google

41% join discussions

37% ask question on social networks

Where do you start?

Personal Profile Business Page

Fans=Potential Customers

43% of companies using Facebook as a lead generation source acquired a customer

51% of Facebook users would buy after becoming a fan/follower

60% of Facebook users would recommend after they became a fan/follower

You need a strategy

What are your goals?How much time will you spend on Facebook as part of your marketing?How will you measure your goals?