Facebook:Strategies That Work

Robert Tyson

The Facebook Newsfeed

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Which Businesses TendTo Do Best On Facebook?

• B2C• Local• Strong ‘personal’ aspect• Strong ‘community’ aspect• ‘Affinity’ enterprises: e.g. politics, causes

• Can other business types succeed?

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You Don’T OWN Your Facebook Fans!

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The Facebook ‘Home Page’:Impossible to ‘Like’?

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Streamlined Approach With Opt-In Incentive Maximises ‘Likes’

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Facebook Adverts

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