Europe’s largest upper upscale hotel brand with 256 hotels and over 60,000 rooms Europe’s largest upper upscale pipeline with over 12,900 rooms under development

Growing presence in Africa and Middle East; currently the second largest upper upscale hotel brand by hotels in operation and under development

System Contribution of 70%*

Dedicated global sales team

BRAND HIGHLIGHTS

F A C T S H E E T

BRANDRadisson Blu delivers a positive and personalized service in stylish spaces. By paying close attention to small details that make a big difference, we inspire unforgettable experiences with every stay. Our hotels and resorts provide a full range of innovative products and services, delivering genuine and relevant guest experiences with a distinctive Yes I Can!SM attitude.

KEY BRAND EXPERIENCES• Sleep Experience (mattress, bedding and

sleeping kit)• Wellbeing (shower, toweling, amenities)• Super Breakfast• Blu Temptations (snacks, gummies,

minibar items you want to take home)• Eat When You Want (24 hour room

service or adapt)• More than just WiFi (Free WiFi, casual

work space, device mirroring)

SERVICE PHILOSOPHYConsistent, exceptional service delivered through a strong Yes I Can!SM ethos, Radisson Blu provides positive, upbeat customer engagements at every touch point throughout the journey.

KEY SPACES• Guest Rooms

Breathable and flexible rooms that inspire a ‘residential’ feel

• Social Spaces Distinctive spaces that invite guests to immerse, reflect, refuel and reconnect

• Food & Drink Lively settings that are dynamic and vibrant

• Meetings & Events Stimulating environments, designed for an ideal meeting of minds

• Wellness Spa and fitness facilities that are purposeful and comfortable

“Not only does the brand create a unique position amongst its competitive set, the brand strikes a nice balance of design with local inspiration in its hotels. But the hotel is a success primarily because of leadership’s passion to predict the customer’s needs and desires and Radisson Hotel Group’s ability to be innovative in its offerings.” RADISSON BLU OWNER-AMERICAS, ANONYMOUS

“I love the modern feel and the room design.... The staff are also super nice and attentive. My colleague is now staying at the hotel as well. The Radisson Blu is my only choice!” SUSAN E., GUEST, RADISSON BLU AQUA HOTEL CHICAGO, IL

development@radissonhotels.com +1 (800) 336-3301 radissonhotelgroup.com/radissonblu

FEEL THE DIFFERENCE

REVENUE OPTIMIZATION TOOLS• Revenue Management System –

Industry leading automated system provided by IDeaS.

• Revenue Optimization Support – Two levels of support available, based on a hotel’s needs, including a revenue specialist for hire program.

• Reporting – Suite of interactive reports that assist in understanding and dissecting a hotel’s business.

• Rate shopping tool – A full user interface is available for all hotels, provided by OTA Insights.

• Redirected Call Program (RCP) – Call forwarding program that captures and maximizes revenue opportunities.

DEVELOPMENT INCENTIVES*

• Flexible prototype that can adapt to multiple geographic locations

• Key money loans that range from $1,000 to $5,000 per guest room for qualifying hotels

FEES*

• Initial License Fee: The greater of $100,000 or $500 per guestroom ($10,000 is the Application Fee)

• Royalty Fee: 5% of Gross Room Revenue

• Marketing Contribution Fee: 2% of Gross Room Revenue

• Reservation Fee: 2% of Gross Room Revenue plus $3.75 per third party delivered reservation

* See 2018 Radisson Blu Franchise Disclosure Document. ©2018 Radisson Hotel Group. All Rights Reserved. Radisson Hotels International, Inc. 701 Carlson Parkway, Suite 200, MS 8254, Minnetonka, MN 55305. This offering is made by prospectus only. Minnesota Franchise Registration Numbers: F-7614.

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256

512

61

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AMERICAS

EUROPE, MIDDLE EAST,

AFRICA

APAC

OPEN (314) UNDER DEVELOPMENT (86)

DISTRIBUTION