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Falcon social: Building a growth hacking team.

Date post: 29-Nov-2014
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Ronja Gustavsson from Falcon Social talks at Nordic Growth Hackers about building a growth hacker team at Falcon Social Read more at http:www.nordicgrowthhackers.com Watch Ronja Gustavsson's presentation at youtube.com: http://youtu.be/Icf-RzzCX_k
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6 STUFF TO THINK ABOUT. When creating a growth hacking team.
Transcript
Page 1: Falcon social: Building a growth hacking team.

6 STUFF TO THINK ABOUT. When creating a growth hacking team.

Page 2: Falcon social: Building a growth hacking team.
Page 3: Falcon social: Building a growth hacking team.
Page 4: Falcon social: Building a growth hacking team.
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!!

IT´S A CALCULATED PROCESS THAT CAN BE REPEATED AND MEASURED

Page 6: Falcon social: Building a growth hacking team.

FAconSOCIAL MEDIA

MANAGEMENT FOR ENTERPRISE.

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640% increased MRR - first year of sales

Page 8: Falcon social: Building a growth hacking team.

WE ARE ALREADY AHEAD OF OUR GOAL OF TRIPLING OUR MRR THIS YEAR.

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9

!!

25% of total revenue (new MRR) every quarter

is contributed by marketing.

Page 10: Falcon social: Building a growth hacking team.

6 STUFF TO THINK ABOUT.

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CONTEXT.

1

Page 12: Falcon social: Building a growth hacking team.

BIG.our goals are absurd

Page 13: Falcon social: Building a growth hacking team.

HAIRY.this shit’s complicated

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AUDACIOUS.into the future

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GOALS.

2

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MQLQualified leads to sales funnel

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DATA.

3

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RIGHT DATA.and make it simple to consume.

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PEOPLE.

4

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LISTEN.

4

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PROCESS.

6

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REPEAT.and adjust.

Kill it if it does not work anymore.

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HERE’S A RECAP. TO BUILD A GROWTH TEAM:

!…set a context that will lead your focus …set clear on big goals …take decisions fast, and based on data …Make processes that are repeatable …Hire the right people, with the right mindset


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