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Fashion in the1920s

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The Edwardian Silhouette

Edwardian undergarmentswere intricately created toprovide women with astandardized figure that was

considered fashionable. The S-Shaped corset provided

women with the desired lookof a large Monobosom and a16 waist.

An Edwardian womans

undergarments consisted of acorset, corset cover, camisole,a pair of drawers, cottonpetticoats, and flannelpetticoats. 13

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Factors that lead to the reforms

of fashion in the 1920s World War I

Newfound buying

power in theRoaring Twenties

FeminineLiberationMovement and the19th amendment

Prohibition

Advancements in

the textile andgarment industries

Ready-to-wearfashion

FashionMagazines

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World War I

During the War, women enteredthe workforce to fill jobs leftopen by soldiers. After the warwomen continued to work

outside of the home. Womens fashion altered to suit

the workforce, constrictiveundergarments such aswhalebone corsets wereabandoned to allow for an easeof movement

Also with the lack of men due tothe war and its aftermath,women began wearing morealluring clothing to attract a

husband.11

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Newfound buying power in

the Roaring Twenties The Economic

prosperity of the

Roaring Twenties

allowed more women

access to luxurious

clothing.

More woman began

buying their clothing as

opposed to making

them themselves.10

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Feminine Liberation Movement

and the 19th Amendment The ratification of the

19th Amendment in1920 was a large leap

forward for WomensRights.

Women soon beganwearing loose pantsuitscalled pajama suits, a

direct result of the newlygained right to vote andthe strong cries forfurther femaleempowerment.

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Prohibition Due to Prohibition,

drinking took place inthe home and womenbecame included in

drinking. Women soon began

drinking in public atSpeakeasies.

This new social freedomwas matched in fashionwith new styles thatwere more scandalous,revealing, and freeing.9

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Advancements in the textile

and garment industries With the Garment

Industry becomingincreasingly

Industrialized, rapidlyevolving womens styleswere more available tothose of lower economicstanding, the new

luxurious styles wereavailable to the middleclass, as opposed to justthe economic elite.

12

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Ready-to-wear fashion

Because clothing wasnow easilymanufactured, stores

began selling clothing,carrying outfits in avariety of sizes to fitalmost any customer.

Because Women were

more frequently buyingtheir clothing asopposed to making it,the style was dictated byfashion magazines.

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Fashion Magazines

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8

90

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Fashion Timeline1891- Artificial silk created in France from a cellulose fiber

1910- first American plant begins producing the new syntheticsilk

1923- Waistline drops to a point between the natural waistand the hip

1924- Waistline drops to the hip, synthetic silk is namedRayon

1925- shift types dresses with no waist emerge

1926- "One Hour dress" designed1928- hemline rises to the knee, also dresses become more

fitted

Oct. 24, 1929- the Stock Market crashes

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Characteristics of 1920s

Fashion Loose-fitting clothing

Dropped, loose waistlines

Shorter hems on some styles of

dresses

Loose fitting pants for women

A long, lean, flat-chested silhouette

An overall androgynous appearance

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The Progression of Style

through the Decade As the decade proceeded, fashion

continued to rapidly change.

Hemlines rose from an inch below theknee to knee-length

Waistlines dropped to the hips and then

disappeared altogether creating a shiftdress

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Flapper Fashion

The Symbol of the Roaring Twenties, theFlapper, emerged in 1926 and embodied thedecades modern fashion elements such asshort sleek hair, a short shapeless dress, anda flat chest, and exposed limbs.

Flappers had a reputation that added to theirstyle as well.

Flappers smoked from long cigarette holders,applied makeup in public, and danced to jazzwith reckless abandonment of propriety.

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Flappers

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