Date post: | 01-Dec-2014 |
Category: |
Documents |
Upload: | christine-elaine-batusin-ilagan |
View: | 305 times |
Download: | 8 times |
Executive Summary
The billiards and resto will be the premier, high energy, themed resto in
Batangas City. Their goal is to remain a step ahead of their competition through
and exemplary service provision. They expect their guest to have more fun
during their leisure time. They provide billiards and video and electronic
technology per square footage than anyone else in the city. A simple, yet unique,
themed menu and atmosphere will create a sense of “belongingness” for tourist
and locals. The company’s credo is “happy enthusiastic employees create happy
enthusiastic guest”.
The owners agreed that the business would form under corporation: The
owners are Mayriann D. De Castro, Lyn C. Perez, Anemarie Carmina M.
Soriano, Angela Irineo, Aimary Ariane M. Bathan, Jubheth Castillo and Cecil
Macatangay.
The business will have a start up capital of Php. 3,500,000.00. The project
will include a restaurant, banquet facilities, billiards center and gardens. The
business will mainly target local residents, tourist and vacationing families from
neighboring town and cities as well as expatriates coming to visit their families. It
will also target members from NGOs working in the area.
More and more business and travelers and tourist are finding themselves
in Batangas City every years as is made evident by the increased demand and
subsequent expansion of the Batangas City port.
Mooie Billiards and Resto2
Company Summary
“Mooie” Billiards and Resto
Pallocan West, Batangas City
www.mooiebilliardsandresto.com.ph
The business is characterized by the elaborate billiards situated in a
spectator setting which comfortably accommodates 100 guests. There will be 5
billiard tables and allotted space for people who would like to have their food and
drinks near billiard tables. The area will also offer bar
Batangas is blessed with natural resources and picturesque sceneries.
With its smooth sand beaches and submarine gardens to diverse dive sites –
from the ones fit for novices (relatively shallow, constant water current, up to
those which can pose a big challenge to experts. Batangas is known for Kapeng
Barako and delicate embroidery crafts locally woven jusi and pina fibers. The
chosen place will be Pallocan West, Batangas City, a place which is adapting
urbanization of the community.
The business is said to have corporate type of ownership and this
business will be owned by Mayriann D. De Castro, Lyn C. Perez, Anemarie
Carmina M. Soriano, Angela Irineo, Aimary Ariane M. Bathan, Jubheth Castillo
and Cecil Macatangay. Corporation is an artificial being created with the
operation of the law having the right succession powers, attributes, and property
authorize by law and incident of its existence.
Mooie Billiards and Resto3
Corporation shares of ownership, the stockholders share its profit, the
business that is paid out at intervals in the form of dividends.
Mooie Billiards and Resto is a corporation form of business consisting of
five stock holders. The business is located at Pallocan West, Batangas City
where the venture expects to meet the needs and leisure of our target market,
which are the different local and international tourist and residents who have the
willingness to pay and avail our services.
History
The emergence of main street in a rural place like Pallocan West and its
urbanization represents opportunity for a high-energy, sports activties venue. The
development of central location, demographics and lack of direct competition are
major advantages to this project. The proposed venue will provide a solution to
the lack of atmosphere and live sports venues geared primarily toward the 21-35
age group in Batangas City will help keep late night entertainment expenditures
within the localized region.
The new venture will specialized in billiards sports activities as quality
gaming area and training center, and will offer foods and beverages, wine and an
array of liquors. In addition, the venue will sell non-alcoholic beverages such as
soft drinks, juices and bottled water. A casual food menu consisting mostly of
appetizers and small entrees ranging in cost of 40 pesos to 500 pesos.
Mooie Billiards and Resto4
Goal
The goal of the business is to acquire 100 percent patronage of the
customers for the first year of operation. Targeting and maintaining a net profit of
at least 14% by the second year. To cultivate monthly sales to reach P.
50,000.00 by the end of the fourth month of operation, and 30,000.00 monthly by
the end of the first year of operation.
Mission
To consistently provide you with the best possible food experience and
value customers loyalty. The business would like to publish a simple yet elegant
venue that will also specialized in sports and gaming. And all would be lost
without special attention being paid to the level of food quality.
Vision
Mooie Billiards and Resto is dedicated to providing an array of
accommodations to fit every lifestyle, interest, and budget – always with the
highest level of personal service. This combination is what sets us apart from the
rest. We work hard to be the leading, and most innovative, billiards and resort
management in the Philippines and the destinations we serve.
Mooie Billiards and Resto5
Product and Service AnalysisMenu Price
SoupMiswa with egg drop 40.00Mami Noodle soup 40.00
Cold Entrée Chicken Pork adobo terrine 110.00
Patatas na may manok 110.00Lumpiang sariwa 75.00Lumpiang Ubod 75.00Hamon sa pina 75.00
Macaroni con pina 75.00Minced pork rolls with raisins 75.00
Halabos na Hipon 110.00Manggang HIlaw at Bagoong 75.00
Kamatis at Itlog na maalat 50.00Labanos at kamatis 50.00
Klawing Isda 110.00Pinagsingawang Lapu lapu 110.00Pinasingawang Maya Maya 110.00
Mayonisang Lapu Lapu 110.00Embotido 70.00
Hamonado 70.00Ukoy 70.00
Ensaladang Kangkong 65.00Ensaladanag talong na may pulang
sibuyas65.00
Ensaladong talong na may itlog na maalat
65.00
Ensaladang patatas 65.00Halo halong letsugas 65.00
Atsarang Papaya 65.00Hot Entrée
Beef morcon with pickled papaya 250.00Humba 200.00
Pochero meat, sausage and vegetable with tomato
200.00
Adobong manok sa gata 180.00Inihaw na manok 180.00Ginataang hipon 250.00
Ginataang kanduli or hito 250.00Pinakbet na gulay 110.00
Kanin na may kabute 110.00Paella rice with meat and or seafood
and vegetables180.00
Mooie Billiards and Resto6
Apritada 110.00Binagoongang baboy 110.00
Barbeque pork spareribs 110.00Beef steak tagalong 110.00
Crispy pata 295.00Inihaw na isda 110.00
Chopseuy 90.00Guisadong gulay 90.00
Guisadong repolyo 90.00Sinangag na kanin 90.00
DessertsLeche flan 40.00
Sweet Potato doughnuts with roast apple filling
48.00
Coconut Cream Pie with toasted rice crust
48.00
Fruit tart with ginger pastry cream 36.00Caramel cashew nut tart 50.00
Peanut turnovers 30.00Buko salad 25.00
Spiced chocolate pudding with caramel crisped rice cereal
45.00
Almond tofu and fresh fruit cocktail 45.00Coconut palm sugar flan 45.00Coconut bread pudding 45.00
Lemon grass tapioca and tropical fruits 45.00Grand Marnier tofu cheesecake 45.00
DrinksCoffee 15.00
Tea 15.00Soft drinks (12 oz)
CokeSpriteRoyal
17.0017.0017.00
JuicesMango juice
Pineapple juice25.0025.00
Mooie Billiards and Resto7
Buffet Menu
For 30 pax
MENU 1
Cold Chicken pork adobo terrine
Kilawing isdaLumpiang sariwaHamon sa pina
Pinasingawang LapulapuHalabos na hipon
Minced pork roll with raisinsEnsaladang kangkongPatatas na may manok
Kamatis at itlog na maalatEnsaladang talong na may pulang sibuyas
Labanos at kamatisAtsarang papaya
SoupMiswa with egg drop
HotBeef morcon with pickled papaya
HumbaPochero meat, sausage and vegetable with tomato
Adobong manok sa gataInihaw na manokGinataang hipon
Ginataang kanduli or hitoPinakbet na gulay
Kanin na may kabutePaella rice with meat and or seafood and vegetables
DessertLeche flan
Sweet Potato doughnuts with roast apple fillingCoconut Cream Pie with toasted rice crust
Fruit tart with ginger pastry creamCaramel cashew nut tart
Peanut turnoversBuko salad
Php 980
Mooie Billiards and Resto8
All rates are subject to VAT , 10% service charge and applicable local taxPrices are subject to change without prior notice.
MENU 2
ColdLumpiang ubod
Pinasingawang MayamayaMayonisang Lapulapu
EmbotidoManggang hilaw at bagoong
HamonadoUkoy
Ensaladang talong na may itlog na maalatMacaroni con piña
Ensaladang patatasKamatis at sibuyas
Halo halong letsugasAtsarang papaya
SoupMami noodle soup
MainsApritada
Binagoongang baboyBarbeque pork spareribs
Beef steak tagalongCrispy pata
Inihaw na isdaChopseuy
Guisadong gulayGuisadong repolyoSinangag na kanin
DessertSpiced chocolate pudding with caramel crisped rice cereal
Almond tofu and fresh fruit cocktailCoconut palm sugar flanCoconut bread pudding
Lemon grass tapioca and tropical fruitsGrand Marnier tofu cheesecake
Mooie Billiards and Resto9
Php 1080
All rates are subject to VAT , 10% service charge and applicable local taxPrices are subject to change without prior notice.
RAW MATERIALS
Direct Materials
Items Quantity Unit Cost Total Cost
Pork 50 kgs 170.00 8,500.00Beef 30 kgs 260.00 7,800.00
ChickenChicken Egg
50 kgs12
110.004.50 per piece
5,500.001,296.00
FishTilapiaMilkfish
Mackerel ScadAlumahan
15 kgs15 kgs15 kgs15 kgs
90.00100.00100.00120.00
1,350.001,500.001,500.001,800.00
VegetableCucumberTomatoesCarrotsOnionRadishBell PepperEggplantKamoteGarlicPotatoPechayCabbage
5 kgs5 kgs5 kgs5 kgs5 kgs5 kgs5 kgs5 kgs5 kgs5 kgs5 kgs5 kgs
20.0019.5026.0040.0030.0030.0017.0047.0070.0027.0020.0040.00
100.00292.50130.00200.00150.00150.00850.00235.00350.00135.00100.00200.00
SeasoningsSoy SauceVinegarFish SauceSugar
4 gallon4 gallon4 gallon2 sacks
134.00113.00127.00
1,260.00
536.00452.00508.00
2,520.00
Mooie Billiards and Resto10
Oyster Sauce 4 gallons 960 3,840.00Rice 5 sacks/225 kgs 35 7,875.00
Cooking Oil 10 44.00 per 750 ml 440.00TOTAL 48,309.00
Indirect Materials
Items Quantity Unit Cost Total CostPlastic Cups 500 packs 25.50 12,750.00
Disposable Spoon 500 packs 18.60 9,300.00Disposable Fork 500 packs 18.60 9,300.00
Take out plastic BagLarge
MediumSmall
500500500
25.0032.0043.00
12,500.0016,000.0021,500.00
Styrofoam 500 25.00 12,500.00TOTAL 93,850.00
MANAGEMENT ASPECT
Basic Consideration in Forming the Business
The business is a package of restaurant and billiards center. The
“restaurant’ will provide a full menu with fair price influenced by new trend in
cuisines and entree. Most of the menus are influenced Batangas cooking
traditions which based upon time honored recipes Filipinos. The billiards center
of the venture will focused on training in playing billiards. The restaurant also
features different drink and liquors that would satisfy the customer’s
specifications.
Location of the Business is at Pallocan West, Batangas City. The
proposed project will also engage in the catering business, restaurant and
organization of small events like wedding, baptism, birthdays, anniversaries and
Mooie Billiards and Resto11
other social gatherings. While the training center will also held different games
that will encourage people to be successful in playing the billiards.
All the services advertised are offered by Mooie Billiards and Resto. All
the menus are available at our restaurant located at Pallocan West, Batangas
City. Clients can get a copy of menus and activities through their office, through
telephone, or via email mooie.billiards&[email protected] or by simply visiting
our website www.mooie.billiards&resto.com.ph
There are a number of Batangas restaurants and good food to enjoy in
your trip to the province of Batangas. Most of them are located strategically along
the major roads and easy to locate. And traveling from one town to another in
the charming province of Batangas can also get one’s tummy brewing with
hunger.
The management of process of a business is composed of 6M’s of
management. The first one is the Man that in management is referred as a
human resource. Even in the automated world no organization can flourish
without human resource. Material is a basic ingredient in management be it a
service industry or a product industry. Most of the industries locate them self
nearby to the availability of material. Machines are the basic tools to produce
goods or to generate services. Selection of an appropriate machine not only
enhances efficiency but also saves times and increases revenue. Money issue in
management involves right from where an enterprise is established and the
owner brings money in the business. Investments in assets patents are done and
proposals are screened according to the payback period. Management is the
Mooie Billiards and Resto12
functions of management involves planning controlling leading organizing
decision making of business areas in Marketing, Production, Sales, Research &
Development, Human Resource, Finance, Operations Etc. Method is everything
has a right way to do and this right way is known as a Method in management .In
short it means an art of doing. A set of procedures and instructions is known as a
method.
Legal Consideration/Registration
Pre-operating Period
The initial project costs amount to P 2,500,000.00. All initial outlays will be
paid in cash. These include Leasehold improvements, furniture and fixtures,
office equipment, office supplies, rent deposit, permits and licenses, business
plan, inaugural expense, advertising and promotion, utilities and transportation
expense.
Sources of funds would be from personal saving of the 5 major
stockholders.
Payment of rent deposit of one month advance and three months deposit
is required by the lessor.
Advertising expense on pre-operating period would be P11,000 while in
operating months would be P3,000. The Estimated useful life of the equipment,
leasehold improvements, furniture and fixtures are estimated to be 5 years. The
salvage value is assumed to be 1% of cost. Utilities expenses are variable costs.
Mooie Billiards and Resto13
Advertising expense and office supplies are variable costs. The straight line
method will be used in computing the depreciation expense
Form and Type of Organization
The business is said to form under partnership: Partnership is an artificial
being created with the operation of the law having the right succession powers,
attributes, and property authorize by law and incident of its existence.
This is the most important attribute of a partnership. In a sole
proprietorship and partnership, the owners are personally responsible for
business debts. If the assets of the sole proprietorship or partnership cannot
satisfy the debt, creditors can go after each owner's personal bank account,
house, etc. to make up the difference. On the other hand, if a partnership runs
out of funds, its owners are usually not liable.
A partnership has many avenues to raise capital. It can sell shares of
stock and create new types of stock, such as preferred stock, with different voting
or profit characteristics. Plus, investors can rest assured knowing they are not
personally liable for corporate debts.
Ownership interests in a partnership may be sold to third parties without
disturbing the continued operation of the business. A sole proprietorship or
partnership, on the other hand, cannot be sold whole. Instead, each of its assets,
licenses and permits must be individually transferred. Plus, new bank accounts
and tax identification numbers are required.
Mooie Billiards and Resto14
Partnerships cost more to set up and run than a sole proprietorship or
partnership. For example, there are the initial formation fees, filing fees and
annual state fees. However, these costs are partially offset by lower insurance
costs.
A partnership can only be created by filing legal documents with the state.
In addition, a partnership must adhere to formalities. These include holding
director and shareholder meetings, recording corporate minutes and having the
board of directors approve major business transactions. If these formalities are
not maintained, the stockholders risk losing their personal liability protection.
While keeping corporate formalities is not difficult, it can be time-consuming.
Mooie Billiards and Resto15
Organizational Plan
General Manager
Secretary
Marketing Manager
MArket RepresentativeHost/Hostess
F & B Manager
Chef/Cook 1
Cook 2
Bartender
Dining Room Server
Beverage Server
Cafe Personnel
Kitchen Helper
HRD Manager
Billiards Coach
Security Guard
Utilities Personnel
Mooie Billiards and Resto16
The personnel plan calls for hiring 5 full-time salaried employees at start-
up. Part time barristas/bartenders will have to be hired to manage approximately
135 hours of operation per week, servers/waiters will have to be hired for
approximately 203 hours of operation per week, and dishwashers will have to be
hired to handle approximately 62 hours of operation per week.
The following are the ROLES AND RESPONSIBILITIES of every Member
of the Organization:
General Manager
These professionals oversee resort staff and operations and are
responsible for managing its annual budget. They are expected to regularly
inspect units and the grounds to make sure the property's cleanliness and safety
standards are maintained. They also ensure that guests have an excellent
customer service experience. They may be expected to participate in marketing
efforts to attract new customers. Employers prefer managers who have a
bachelor's degree and three to five years' experience in hotel or resort
management. Companies expect managers to have strong communication and
leadership skills, budgeting expertise and an upbeat attitude.
Marketing Manager
A marketing manager prepares materials designed to entice guests to stay
at the resort, including photographs, e-mails, brochures, web pages and trade
show displays. They may also create a marketing strategy and plan for the
Mooie Billiards and Resto17
resort. Employers may expect a marketing manager to be proficient in
professional graphic design software and have at least three years of previous
design experience. The marketing manager needs to be a creative, organized,
detail-oriented person who holds a bachelor's degree in marketing or a related
field.
Food and Beverage Department
COOK I/Chef
The Cook I/Chef is responsible for preparing food items for the food
service areas and ensures food items do not run low. The incumbent prepares
high quality food items, ensuring freshness and customer satisfaction.
• Prepare food items for the food service areas and restock buffet as
needed.
• Organize orders and prepare food items.
• Handle food complaints with scope of responsibility.
• Assist in the staff Café as required.
• Complete next day food preparation as assigned.
• Maintain cleanliness in back of the house areas.
COOK II
The Cook II is responsible for preparing foods for the buffet, banquets and
restaurants and ensuring food items do not run low. The incumbent will prepare
quality food items, ensure freshness and customer satisfaction.
Mooie Billiards and Resto18
• Receive prep list and review tasks to be completed.
• Set up buffet and other food service areas and ensure areas are fully
stocked.
• Organize bills that come up for order and prepare food orders as required.
• Ensure proper food temperatures, food is fresh and plate presentation is
pleasing.
• Handle food complaints within scope; escalate others to Kitchen
Supervisor/Manager.
• Maintain cleanliness of back of the house areas.
• Clear buffet and store food items properly.
CAFÉ PERSONNEL
The Café Personnel are responsible for providing excellent service to Café
customers and ensure that the Café is kept clean and well stocked at all times.
• Prepare Café for opening, including removing garbage and dishes from
previous day.
• Stock cooler, hot items in steam table and coffee as required.
• Serve customers by plating daily specials, sandwiches and soups.
• Ensure food items and supplies remain fully stocked.
• Open or close daily cash functions, including operating cash register/debit
machine.
• Prepare Café for closing, including sanitizing work area and loading
dishwasher.
Mooie Billiards and Resto19
KITCHEN HELPER
The Kitchen Helper is responsible for providing general housekeeping of
the kitchen and buffet area. Some assistance to the cooks in general food
preparation may be required.
• Maintain and clean kitchen.
• Clean kitchen equipment, dishes, sinks and ovens; sanitize as necessary.
• Determine restocking needs for cleaners and complete requisition.
• Maintain general cleanliness/ sanitation of back of the house operations.
BARTENDER
The Bartender is responsible for preparing drinks and serving customers
where required in ood services area. The incumbent will provide exceptional
customer service whileadhering to liquor laws and bar procedures.
• Prepare and maintain bar area, including ice, garnishes and glassware.
• Prepare drink orders for servers as required.
• Clean bar and tables, and stock bar throughout shift.
• Monitor customer alcoholic beverage intake and behaviour.
• Prepare customer bills and process payment accordingly.
• Conduct daily inventory along with opening or closing activities.
Mooie Billiards and Resto20
BEVERAGE SERVER
The Beverage Server is responsible for serving customers in the Lounge,
Dinner area and beach areain a timely manner. Excellent customer service is
required at all times.
• Take beverage and food orders; serve beverage and food orders.
• Follow up with customers to ensure food and beverage quality.
• Provide billing and accept payment.
• Clear and reset tables as required.
DINING ROOM SERVER
The Dining Room Server is responsible for serving customers in a timely
manner and providingexcellent customer service at all times.
• Take food and beverage orders.
• Follow up with customers to ensure food and beverage quality.
• Assist in resolving guest complaints.
• Maintain and clean tables.
• Provide billing and accept payment.
• Answer phone, take reservations and assist guest inquiries as required.
HOST/HOSTESS
The Host/Hostess is responsible for greeting and seating customers in a timely
manner and providing excellent customer service at all times.
• Greet and seat customers entering the restaurant.
Mooie Billiards and Resto21
• Provide and review menu and specials with guests, answering questions
as required.
• Inform guests of server’s name, and advise server of new guests in their
section.
• Add/remove place settings as needed.
• Check reservations and ensure proper preparation.
WAITER
They carry the food out on plates. To be a Waiter or Waitress you
have to be able to think fast and have a good memory and be good at
arithmetic. That's because in a lot of places the customers want their food
right away, and you have to be able to remember their orders and write
them down on the check correctly. You have to add up the items on the
check without making a mistake and be able to figure out the tax. In
fancier places the customers are not in so much of a rush, but that also
means they expect extra courtesy and better service. So, in these places
you can relax a bit more, but you have to pay more attention to the
customers. They might want you to explain what goes into their meal and
how it is cooked. You might recommend what wine they'd like to drink or
you might prepare simple items like salads at the table.
BILLIARDS COACH
Mooie Billiards and Resto22
This position directly supervised by the management, and will assist in a
variety of areas, including, but not limited to:
Supervise and manage the daily operations of the Billiards Center
Enforce billiards center policies and procedures. Adhere and execute the
department’s risk management plan. Maintain participation records.
Educate participants on proper and safe billiards playing procedure.
Execute equipment orientations.
Execute body composition screenings, educational workshops for billiards’
events.
Position Quantity Salary TotalGeneral Manager 1 30,000 30,000.00Marketing Manager 1 25,000 25,000.00Food and Beverage Manager
125,000 25,000.00
Housekeeping Executive 1 25,000 25,000.00HRD Manager 1 25,000 25,000.00Chef/Cook I 1 23,000 23,000.00Cook 2 1 18,000 18,000.00Bartender 1 15,000 15,000.00Dinning Room Server 4 297 per day (8,910.00) 35,668.00Beverage Server 4 297 per day (8,910.00) 35,668.00Café Personnel 4 297 per day (8,910.00) 35,668.00Kitchen Helper 2 250 per day (7,500.00) 15,000.00Market Representative 2 297 per day (8,910.00) 17,820.00Host/Hostess 2 297 per day (8,910.00) 17,820.00Billiards Coach 2 20,000 40,000.00Housekeeper 4 250 per day (7,500.00) 30,000.00Utilities Personnel 2 250 per day (7,500.00) 15,000.00Security Guard 6 300 per day (9,000) 54,000.00TOTAL 41 482,644.00
Benefits
Mooie Billiards and Resto23
Employee benefits and benefits in kind (also called fringe benefits,
perquisites, perqs or perks) are various non-wage compensations provided to
employees in addition to their normal wages or salaries. Where an employee
exchanges (cash) wages for some other form of benefit, this is generally referred
to as a 'salary sacrifice' arrangement. The business will give the necessary
benefits to its employees such as group insurance (health, dental, life etc.),
disability income protection, sick leave, vacation (paid and non-paid), social
security.
The purpose of the benefits is to increase the economic security of
employees. They may also be given first chance at job promotions when
vacancies exist.
Shifting Policy
The restaurant will operate from 8:00 am till 9:00 pm in the evening
however, there will be other working hours for the preparation of food. Shift work
is an employment practice designed to make use of the 24 hours of the clock,
rather than a standard working day. The term shift work includes both opening
shift and closing shift in which employees change or rotate shifts. If the employee
is in the opening shift, he/she should be at the restaurant at 6:00 am till 3:00 pm
and the closing shift will start at 2:00 pm till 11:00 pm in the evening.
Grooming
Mooie Billiards and Resto24
The employees are the face and soul of the business. This is true when
they interact with customers or clients in any way. They are your sales staff even
if you don’t pay them to sell. Your excellent product and competitive price don’t
sell as much as helpful, friendly, understanding employees. Advertising brings
customers to your door; your employees either keep them coming back or drive
them away.
It is required for male and female employees to wear their uniform and ID.
They should be in proper haircut and always wearing hair nets and caps. They
should not wear accessories that will cause them problem in serving clients.
Women should wear light make up and cleanliness such as nail cut and nail
polished are strictly monitored.
Mooie Billiards and Resto25
Technical Aspect
Production Process
The project will have the following flow of operation of the resort
accommodation.
Flow of Operation
Identification of Client
Negotiation
Presentation of Available Accommodation
Physical Arrangement
Delivery of Actual Service
Payment
END
Mooie Billiards and Resto26
Building Facilities
The land acquisition is composed of 150 sqm which cost 3,500 per sqm
with a total amount of 525,000.00. The building is like a style of heritage house,
with beautiful landscape in front, and garden. The building is designed to
accommodate the conference, function and dining area for walk-in clients. The
garden is used also for wedding, birthday and other function that is preferred by
the guests.
Location Map
The location of the business is in Pallocan West, Pastor Village, Near SM,
and Days Hotel. The land has a price of Php 525,000.00 (150 sqm) which will
cost 3500 per sqm.
Building Lay-Out and Size
Mooie Billiards and Resto27
The building layout is an arrangement or a plan, especially the schematic
arrangement of parts or areas of a building. The main entrance to the building is
shared by service users and staff and leads into a waiting area and reception.
From the waiting area a series of interview rooms can be found to either side,
which are some of the few areas accessible to service users. The waiting room
gives access into an open plan office space for general clerical staff behind
reception. On each level, a corridor runs in a series of chicanes along the length
of the building. There are two staircases at either end or a lift in the south
section, all of which are used by staff only. Off the corridor, one finds a mix of
cellular and open plan office spaces and support areas
Mooie Billiards and Resto
Mooie Billiards and Resto28
Floor Layout
Men Ladies
50 sqm
50 sqm
Entrance
Counter
Dining Area
Mooie Billiards and Resto29
Front View of
Mooie Billiards and Resto
Machinery and Equipment
Office Assets and Equipment
ASSETS AND EQUIPMENTS
NUMBER NEEDED
COST DEPRECIATION RATE
Computer and Printer 3 40,000 6,666/yrTelephone with broadband (DSL)
1 1,000 360/yr
Office Table 4 6,000 1,200/yrChairs 6 1,000 360/yr
Total 8,586.00
Machinery and Equipment
MACHINERY AND EQUIPMENT
NUMBER NEEDED
AMOUNT TOTAL AMOUNT
Electric Fan 10 1,000.00 10,000.00Aircon 10 8,000.00 80,000.00Centralized Aircon 1 25,000.00 25,000.00Gas Range 4 8,954.00 35,816.00Stove 1 30,000.00 30,000.00Estimated Kitchen equipment
125,000.00 125,000.00
Refrigerator/Chiller 2 20,000.00 40,000.00Food Warmer 10 1,279.00 12,790.00
Mooie Billiards and Resto30
Fork and Spoons 30 doz. 78.00 2,340.00Plates 30 doz. 177.00 5,310.00Glass 30 doz. 132.00 3,960.00Cups and Saucers 30 doz. 149.00 4,470.00Fire Extinguisher 6 1,000.00 6,000.00White Board 2 2,000.00 4,000.00Tables 90 1,000.00 90,000.00Chairs 360 200.00 72,000.00Estimated Function decorations
30,000 - 40,000 40,000
TOTAL 586,686.00
Office Supplies
Description Units Quantity Cost Total CostBond Paper Rims 5 120 600Ballpen Piece 25 5 125Pencil Piece 10 4.50 45Folder Piece 20 4 80Fastener Piece 5 1.50 6.50Delivery Receipts Bundl
e10 15 150
Pentel Pen Piece 10 35 350Scissors Piece 5 10 50Punchers Piece 5 45 225Colored Ink Piece 5 450 2,250Black Ink Piece 10 450 4,500Scotch Tape Piece 5 10 50Tape Dispenser Piece 2 60 120Log Books Piece 5 35 175Paper Clips Piece 5 10 50TOTAL 8,776.50
Furniture and Fixtures
ITEMS UNITS COST TOTAL COSTSteel Tables 5 5,400 27,000.00
Chairs 5 2,625 13,125.00Filing Cabinet 5 750 3,750.00White Board 3 550 1,650.00
Mono Block Chair 50 240 12,000.00Wall Fan 4 2,260 9,040.00
Mooie Billiards and Resto31
Industrial Fan 2 11,000 22,000.00TOTAL 88,565.00
Useful Life 25Depreciation Expense 3,542.60
Billiards Center
Description Quantity Cost Total CostBilliards Table 5 15,000.00 75,000.00
Cue Balls 10 sets 1,800.00 18,000.00Cue Sticks 1 dozen 2,800.00 2,800.00
Racks 5 2,300.00 11,500.00Table Covers 10 240.00 2,400.00Cue chalks 2 dozens 15.00 360.00Bridges and Extenders
5 2,000 10,000.00
Table brushes 5 50.00 250,000.00Joint projectors 5 1,500 7,500.00
Table components 5 500.00 2,500.00Gloves 20 pcs 200.00 4,000.00
Tips 2 dozen 75.00 1,800.00TOTAL 385,860.00
Utilities Expense
Utilities Cost/Month Total CostElectricity 5,000 60,000Water 2,000 24,000Gas/Fuel 4,000 48,000Telephone/Internet 1,000 12,000TOTAL 144,000.00
Mooie Billiards and Resto32
The Market Analysis
The market analysis aimed at predicting or anticipating the direction of
stock, bond, or commodity markets, based on technical data about the
movement of market prices or on fundamental data such as corporate earnings
prospects or supply and demand.
A good market analysis should include information on industry trends, an
assessment of major competitors and their strategies, a review of the channels of
distribution, and a wide variety of data on current and potential customers. The
market analysis provides the input for the next step in developing a marketing
plan—market segmentation, or dividing an overall market into key customer
subsets, or segments, whose members share similar characteristics and needs.
The company then selects from among these segments the particular markets it
wishes to target, and creates a marketing plan that will appeal to the target
customers. Small businesses that identify the needs of specific target markets—
existing and potential customers who are the focus of marketing efforts—and
work to satisfy those needs, are more effective marketers.
Industry Analysis
This defines a company's current or potential markets, forecast their
directions, and decide how to expand the company's share and exploit any new
trends.
The restaurants that make up the community of establishments in the area
surrounding The “Mooie” Billiards and Resto are quite diverse. Their concepts
Mooie Billiards and Resto33
range from typical venues to expensive fine dining establishments. However, the
predominating nature of the immediately surrounding restaurants is casual or
upscale.
Competitors
Analysis of competitors is a tool companies use in order to better
understand the environment in which they operate. It is one of the main steps in
the development of a marketing plan. The first step is to conduct market research
—or gather information through direct mail, telemarketing, focus groups, online
surveys, etc. Then comes market analysis, which involves critically reviewing and
organizing the data collected so that it can be used in making strategic marketing
decisions. "Just as one would not build a house on sand, one should never
undertake a marketing program that is not built on a firm foundation of market
knowledge,
There are 2 categories of business competitors. The first is the main
competitors that are located near to the address of the business, gives the same
amenities and/or present the same menu. The second is the other-competitors
are those whose location are far from the address of the business
A. Main Competitors
Days Hotel Batangas/ALFRESCO: Is a 110-room American-style hotel.
It offers both urban conveniences and resort havens, situated as it is
beside the SM Mall. Situated in the new growth area of Batangas City, the
Mooie Billiards and Resto34
hotel is easily accessible from the business, shopping and entertainment
areas, and is right next to the new Hall of Justice.
B. Other Competitors
TREE HOUSE: Located in the heart of the highway, this establishment
features a simple restaurant with fine dinning and food. The menu is
primarily a Filipino style menu with other entree offerings. The venue main
attraction is the house on a tree to dine in.
Customers
Batangas City is predominating place in Southern Luzon area and is
experiencing a trend toward the creation of evening dining/entertainment venues.
They are popular and gaining more recognition. Evidence of this is found in local
news and magazine coverage. These venues are finding new homes in the areas
close to and/or adjacent to downtown.
The city's burgeoning music scene is growing and in need of more venues
to accommodate the mainstream jazz, acid jazz, and live dance music artists that
are choosing Batangas City as home for their production efforts.
The market opportunity for billiards and resto has never been better in
this area of Batangas province. The immediate area surrounding the business
venue is undergoing a building renaissance as many residents chose to move
into or return to the inner city.
Mooie Billiards and Resto35
The Mooier Billiards and Resto will appeal to urban professionals residing
in the targeted intown neighborhoods, the many downtown hotel
visitors/conventioneers, and workers who desire a sophisticated yet casual
eating, entertainment experience. The business will also meet an under-served
need for a pedestrian-friendly dining establishment for the numerous residents in
the area, particularly newcomers to the immediate area.
Promotions
Marketing strategy helps organizations to focus their attention to complete
resource utilization to increase sales and win over their competitors. Every
company applies some kind of marketing strategies to maintain existing
customers, attract potential customers and also to maintain and enhance their
reputation in the market.
The Advertisement
POSTERS are the best way to promote the products, services and
the business. Posters are available in different designs and patterns to the
business’ credit. These posters will enable them to choose the design that
best suits your business requirement.
Social Media Marketing: It is a process of spreading the contents to
social mediums and online communities. This can be anything from
creating compelling content that gets bookmarked and even hits digg's
homepage to spreading a viral video by putting it on YouTube and other
social media websites.
Mooie Billiards and Resto36
Affiliate Marketing: Affiliate marketing is an advertising system in
which the affiliate merchant rewards the affiliate partner for every sale
and/or visitor.
As Internet Marketing becomes essential need for each and every
online business now, there are lots of marketing firms grown up globally.
There is really lot of evaluation needed to find good firms to outsource the
online marketing campaigns.
Mooie Billiards and Resto37
Financial Aspect
ESTIMATED TOTAL PROJECT COST
This shows the total cost when establishing the business. This is
considered in the business as raw materials that will be used in the production of
Mooie Billiards and Resto..
The capital of this venture is Php. 3,500,000,000 which will be subdivided
to 7 stockholders, equivalent to Php. 500,000 each.
The project cost is presented in the table.
“Mooie” Billiards and Resto
Pallocan West, Batangas City
www.mooiebilliardsandresto.com.ph
TOTAL PROJECT COST
Particulars TotalBuilding and Construction 1,500,000.00LAND 525,000.00Machineries and Equipment 586,686.00Office Equipment 8,586.00Office Supplies 8,776.50Advertising 11,000.00Furniture and Fixtures 3,542.60Billiards Equipment 385,860.00Raw Materials 142,159.00Salaries 482,644.00Utilities 144,000.00TOTAL 3,412,394.10Shared EquityMayriann D. De Castro 500,000Lyn C. Perez 500,000Anemarie Carmina M. Soriano 500,000
Mooie Billiards and Resto38
Angela Irineo 500,000Aimary Ariane M. Bathan 500,000Jubheth Castillo 500,000Cecil Macatangay 500,000Shared Owners Equity 3,500,000.00Minimum Cash Balance 87,605.90Total Capital Requirement 3,500,000.00
Table presents the total project cost which has a total of 3,412,394.10 that
requires a total capital requirement of 3,500,000.00. The cost of the particulars
such as building, machinery and equipment, salaries and other expenses is
presented. The shared equity for every stockholders is 500,000.00 each and the
minimum cash balance is 87,605.90
CASH FLOW AND STATEMENT ANALYSIS
The cash flow and statement analysis shows how much cash comes in
and goes out of the company over the quarter or the year. At first glance, that
sounds a lot like the income statement in that it records financial performance
over a specified period. But there is a big difference between the two.
As Major assumption, there will be a total of 900,000 sales for the first
year of its operation.
Mooie Billiards and Resto39
“Mooie” Billiards and Resto
Pro-FormaIncome Statement
For the Year Ended December 31, 2011
Sales 900,000.00
Expenses:
Salaries Expense 482,644.00
Utilities Expense 144,000.00
Supplies Expense 8,776.50
Advertising Expense 11,000.00
Depreciation Expense
Machineries and Equipment 117,337.20
Furniture and Fixtures 295.21
Billiards Equipment 77,172.00
Total Expenses 841,224.91
Income Net 58,775.09
Mooie Billiards and Resto40
Income Statement
According to their major assumption, the business is to have minimum
sales of 900,000 for the first year of its operation. The primary purpose of this
income statement is to report a company's earnings to investors over a specific
period of time. Years ago, the income statement was referred to as the Profit and
Loss (or P&L) statement, and has since evolved into the most well-known and
widely used financial report on Mooie Billiards and Resto. Many times, investors
make decisions based entirely on the reported earnings from the income
statement without consulting the balance sheet or cash flow statements (which,
while a mistake, is a testament to how influential it is).
The total expenses of the company are based on its expense and
depreciation expense of machineries, furniture and fixtures and billiards
equipment. The expense includes the salaries, utilities, supplies and advertising
expenses. The total expense is 841,224.91. The net profit is 58,775.09
As we progress through this series of financial report, we must remember
John Burr William’s basic truth that a business is only worth the profit that it will
generate for its owners from now until doomsday, discounted back to the
present, adjusted for inflation. The income statement is the “report card” of those
earnings, which ultimately determine the price you should be willing to pay for a
business.
Mooie Billiards and Resto41
“Mooie” Billiards and Resto
Pro-Forma
Balance Sheet
For the Year Ended December 31, 2011
Current Assets;
Cash 87,605.90
Raw Materials 142,159.00
Sales 900,000.00
Office Supplies 8,776.50
Total Current Assets 1,138,541.40
Fixed Assets
Furniture and Fixtures 3,542.60
Machineries and Equipment 586,686.00
Billiards Equipment 385,860.00
Total Fixed Assets 976,088.60
Other Assets
Permit and Licenses 5,000.00
Total Other Assets 5,000.00
Total Assets 2,119,630.00
Liabilities and Partner’s Equity
Current Liabilities
Advertising Payable 11,000.00
Utilities Payable 144,000.00
TOTAL LIABILITIES 155,000.00
Owner’s Equity 3,500,000.00
Total Liabilities and Owner’s Equity 3,345,000.00
Mooie Billiards and Resto42
Balance Sheet
This shows the balance sheet for the year ended December 31, 2011. In
financial accounting, a balance sheet or statement of financial position is a
summary of the financial balances of a sole proprietorship, a business
partnership or a company. Assets, liabilities and ownership equity are listed as of
a specific date, such as the end of its financial year which is December 31, 2011.
A balance sheet is often described as a "snapshot of a company's financial
condition". Of the four basic financial statements, the balance sheet is the only
statement which applies to a single point in time of a business' calendar year.
The Mooie Billiards and Resto balance sheet has three parts: assets,
liabilities and ownership equity. The main categories of assets are usually listed
first, and typically in order of liquidity. Assets are followed by the liabilities. The
difference between the assets capital of and the liabilities is known as equity or
the net assets or the net worth or the company and according to the accounting
equation, net worth must equal assets minus liabilities.
The Mooie Billiards and Resto entirely in cash can measure its profits by
withdrawing the entire bank balance at the end of the period, plus any cash in
hand. However, many businesses are not paid immediately; they build up
inventories of goods and they acquire buildings and equipment. In other words:
businesses have assets and so they cannot, even if they want to, immediately
turn these into cash at the end of each period. Often, these businesses owe
money to suppliers and to tax authorities, and the proprietors do not withdraw all
their original capital and profits at the end of each period. In other words
businesses also have liabilities.
Mooie Billiards and Resto43
“Mooie” Billiards and Resto
CASH FLOW
For the year ended December 31, 2011
Cash in flow
Cash Sales 900,000.00
900,000.00
Cash out-flow
Expenses for operation
Salaries 482,644.00
Advertising 11,000.00
Supplies 8,776.50 502,420.50
Net Cash 397,579.50
Mooie Billiards and Resto44
Cash Flow Analysis
This can be defined as the way money moves into and out of your
business; it is the difference between just being able to open a business and
being able to stay in business. A cash flow analysis is a method of checking up
on your firm’s financial health. It is the study of the movement of cash through
your business, called a cash budget, to determine patterns of how you take in
and pay out money. The goal is to maintain sufficient cash for firm operations
from month to month. This type of cash flow analysis is called developing the
cash budget.
The total cash sale is 900,000 and the cash out flow consist of the
expenses for the operation which has a total of 502,420.50. This cash out flow is
consisting of salaries, advertising and supplies expense. The total net cash is
397,579.50.
According to this financial analysis, Mooie Billiards and Resto will be a
profit to its owners and stockholders.