FENTON IndustryGuide NowAdvertiseThis

8/13/2019 FENTON IndustryGuide NowAdvertiseThis

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260 Fifth Avenue, 9th Floor, New York, NY 10001 1000 Vermont Avenue, NW, Suite 200, Washington, DC 20005 182 Second Street, Suite 400, San Francisco, CA 9410

NEW YORK WASHINGTON, D.C. SAN FRANCISCO

10 Steps to Set Your Organization or Cause Apart

NOWADVERTISE THIS

How to Make News with Public Interest Advertising

NEW YORK WASHINGTON, D.C. SAN FRANCISCO


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Most nonprofits dont have tons of money to spendon advertising. Often the only reason to invest in ads

is if you can leverage them with media outreach so

you get your more bang for your buck.

In that regard, not every public interest ad is created

equal. The best ones make news and generate buzz.

Others vanish into the ether.

When the latter occurs, its often for the same reasons:Too much information as in too much text. Buried

headlines that dont grab eyeballs. Failing to strike

when the iron is hot by missing the news cycle.

But you dont need to be the CEO of a Madison

Avenue advertising firm to get your ad noticed.

In this guide, FENTON Communications and

Zimmerman & Markman lay out 10 tips for making

news for your public interest advertising, drawingfrom media campaigns weve done for a broad range

of public interest organizations.

Acknowledgements

Special thanks to all our clients whose campaigns

inspired this guide and whose work continues to

inspire us.

Name names

Create controversy

Seize the news cycle

Connect emotionally

Add a fresh twist on seasonal stories

Turn the ad buy into part of the story

Play off pop culture

Do a remake

Feed the medias love of the media

Hit the funny bone

2009 Fenton Communications. All Rights Reserved.2

INTRODUCTION

Now Advertise This: How to Make News with Public Interest Advertising


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2009 FENTON Communications. All Rights Reserved


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1. Name names.

Watching NBC May Be Hazardous to Your Health.Theres a reason why you dont see commercials for

Johnny Walker on network television. For more than 50

years, all three networks have stuck by a voluntary ban

on liquor ads. In 2001 NBC became the first to break the

ban. But not for long.

FENTON joined forces with the American Medical

Association (AMA) on a campaign that successfully

pressured NBC to reverse its decision. We did this by

hitting them where it hurt: their brand. After this ad ran in

The New York Timesand scored coverage on CNN and inpapers including USA Today, New York Times, Newsday,

Chicago Tribuneand Philadelphia Inquirer, NBC caved,

announcing a full reversal of its decision to run hard

liquor ads.

A Message toParents fromtheAmerican Medical Association

NBC has let down Americas children.And their parents.

By dropping its fifty-year voluntary ban

on hard liquor advertising, the networkis guaranteeing that our children and teenswill be bombarded with such advertisingthroughout their formative years.

The serious health and safety risks of alcoholconsumption by young people includingdeath are well established.

And research clearly shows that exposureto alcohol advertising makes kids morelikelyto start using those products.

Children and teens watch, on average,more than a thousand hours of televisionper year. About a fourth of American families

even have a TVse t in a childs bedroom.No amount of responsible advertisingcan change these facts.

ABC and CBS continue to set an exampleby refraining from hard liquor advertising.We implore the management of NBC toreconsider its actions and do the same.

Please. Dont trade our kids for cash.

Visit www.LiquorFreeTV.com to learnmore and make your feelings known.

WARNING: Watching NBCMay Be Hazardous To YourChildrens Health.


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Go ahead. Send me a new generation of recruits. Your bombs will

fuel their hatred of America and their desire for revenge. Americanswont be safe anywhere. Please, attack Iraq. Distract yourself from

fighting Al Qaeda. Divide the international community. Go ahead.

Destabilize the region. Maybe Pakistan will fall we want its nuclear

weapons. Give Saddam a reason to strike first. He might draw Israel

into a fight. Perfect! So please invade Iraq. Make my day.

Osama says: I Want You to Invade Iraq.TomPaine.com features reasons

why we shouldnt.

2002 The Florence Fund, PO Box 53303, Washington, DC 20009

2. Create controversy.

Uncle Osama Wants You to Invade Iraq.Studies show that most people have a ceiling of 15

seconds for scanning a print ad. But an unforgettable

image can stop them in their tracks.

On the eve of the Iraq War, this controversial ad

appeared on The New York Timesop-ed page, produced

by FENTON for public interest journal TomPaine.com.

To dramatize the argument that war in Iraq would play

into the hands of terrorists, we substituted Osama bin

Ladens face for Uncle Sams in the iconic World War I

Army recruitment poster.

The publisher of Rolling Stoneliked it so much he

reproduced it gratisin his magazine, as did other

publications worldwide. The ad took on a life of its

own in the media, generating stories and debate

in newspapers and talk shows across the country

including NBC Nightly News, This Week with George

Stephanopoulos and The New York Times. The late Peter

Jennings held up a copy of the ad during ABCs World

News Tonight; the ad was also read aloud on the floor

of the U.S. Senate.

Bonus Tip: You can also generate media coverage from

an ad that never runs. This was the case with MoveOn.org

Voter Funds Bush in 30 Seconds TV ad contest when

CBS refused to air the winning ad, Childs Play, during

the Super Bowl broadcast. FENTON kept the censorship

controversy in the spotlight, running a protest ad in

The New York Timesand generating a deluge of media

coverage that led to stories in The New York Times,

BusinessWeek, Los Angeles Times, Boston Globe,and

Dallas Morning News, among others.


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3. Seize the news cycle.

Profiteering in the Name of Patriotism.In the fall of 2002 as the nation reeled from a recession

and the aftermath of 9/11, considerable buzz was building

around a bill in the House of Representatives aimed at

stimulating the economy.

Unfortunately, the bill did more to stimulate corporate

profits than create jobs. The legislation would hand

corporations like IBM and General Electric massive tax

refunds at a cost of $212 billion to taxpayers over three

years time. FENTON produced this ad for the Institute

for Americas Future and Citizens for Tax Justice to helpexpose this egregious case of corporate profiteering in

the pages of The New York Timesand Washington Post.

In a coup for the campaign, Bill Maher held up a copy

to underscore a point during a broadcast of Politically

Incorrect. The ad spurred more than 75,000 protest

e-mails and faxes to Congressional offices. Public outrage

helped fuel amendments that diluted the corporate

sweetheart deal and refocused the package on extending

unemployment benefits and creating job incentives.

PROFITEERINGIN THE NAME OF

PATRIOTISM

Whats General Electric doingat this time of national tragedy?

This is a moment when Americans are

coming together in a spirit of cooperation

and community unseen since World War II.

There is an air of patriotism and national

purpose.

Yet, lobbyists for our largest corporations

GE, GM, IBM and others are taking

advantage of this moment to obtain from

their friends in Congress a wish list of tax

breaks and special favors they could never

hope to win through open political debate

in peacetime.

Consider these proposals to stimulate the

economy, which have already passed the

House and are awaiting Senate action.

No Corporate Tax, Forever.

The stimulus bill repeals the Alternative

Minimum Tax, which requires that hugely

profitable corporations pay at least some

federal income tax each year, no matter how

good they are at exploiting loopholes.

Repeal means some of these corporations will

be able to pay little or no U.S. income tax,

forever!

The current version of the stimulus bill would

also refund every single penny of Alternative

Minimum Tax these companies paid over the

past fifteen years. For GE alone, this amounts

to a gift of $671 million. Hows that for

bringing good things to life?

Tax Shelters and the Three-Martini Lunch.

Theres more. The financial services divisions

of GE and GM would also benefit hugely

from a provision that permits banks and

other lenders to shelter their U.S. profits

from taxation by shifting them, on paper,

to foreign tax havens. To top it off, some in

Congress want to bring back the fully

deductible, three-martini lunch. And, for the

wealthiest in America, a massive personal tax

cut that will lead to years of budget deficits.

The Challenge to Democracy.How about the average American? Heres a

hint: the $15 billion airline bailout provided

not one penny for the 140,000 men and

women being laid off in that industry.

House Majority Leader Dick Armey even

said that helping these workers is not

commensurate with the American spirit.

Whats needed today is an economic

stimulus package that will actually stimulate

the economy. That means creating new jobs.

It means putting money into the hands of

those who will spend it, not bank it, by

providing decent unemployment benefits

and health insurance for more than 600,000

workers whove been displaced since

September 11.

Dont let the corporate profiteers cash in on

a national emergency with permanent tax

breaks at the expense of our economic future.

A message from the Institute For Americas Future and Citizens For Tax Justice

Institute For Americas Future 1025 Connecticut Ave., NW, Suite 205, Washington, DC 20036

Citizens For Tax Justice 1311 L Street, NW, Washington, DC 20005

These corporationswould receive

rebate checks for15 years worth offederal income tax

under the stimulusplan approved by

the House.

IBM$1.4billion rebate

Ford

$1billion rebate

GM$833 million rebate

GE

$671 million rebate

Texas Utilities$608 million rebate

DaimlerChrysler$600 million rebate

ChevronTexaco$572 million rebate

United Airlines$371 million rebate

Enron$254 million rebate

Phillips Petroleum$241 million rebate

American Airlines$184 million rebate

IMC Global$155 million rebate

Comdisco$144 million rebate

CMS Energy$136 million rebate

Kmart$102million rebate

Source: Citizens For Tax Justice,from corporate annual reports.

Make your voice heard.Visit www.ourfuture.org


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4. Connect emotionally.

By the Time You Read This, I May Already Be Dead.Sometimes justice needs a name.

FENTON produced these ads featuring real-life asbestos

victims Martin Mullis and Chris Stoeckler as part of a

series for USActions campaign against Senate legislation

that would let asbestos companies off the hook for

settlements owed to thousands of people like Martin

and Chris. We ran these ads portraits of ordinary,

hardworking Americans who got sick from asbestos in

theWashington Post, New York Times,and leading dailies

in the home states of senators fence-sitting on the issue.

The asbestoscompanybailouttakes my breath awayFor 42 years I worked with asbestos on Navy ships and infactories. Now Im dying of cancer.

The asbestos companies knew their product was deadly.Its there in black and white. Thats why the jury awardedmy family a settlement.

Now Congress may pass a law that would bail out thesecompanies by throwing my settlement out the window.Id have to stand in line and wait for compensation from agiant new federal bureaucracy, which wont have enoughto pay me in the first place.

That could take eight years or more, which is time I donthave. Ive already lost a lung. I cant even carry the groceriesanymore. I know Im going to die soon.

This isnt justice. This isnt fair. Its nothing but a bailout forthe big asbestos companies like Halliburton and Honeywell.Please, Congress, dont rob my family of financial security inorder to save billions for those giant corporations. Dont addinsult to injury.

Martin Mullis, 59, husband, father,grandfather and Navy veteran, andhis wife Lynn.

Call your Senators at (202) 224-3121.Tell them to vote no on the asbestosbailout bill, S.1125.

This ad sponsored by thousands of asbestosvictims and by USAction, the nations largestconsumer activist organization.

www.usaction.org

Photograph by Kingmond Young, 2003

Chris Stoeckler,41, his wifeWendy and daughter Taylor.

Call your Senators at(202) 224-3121. Tell them tovote no on the asbestosbailout bill, S.1125.

This ad sponsored by thousandsof asbestos victims and by

USAction, the nations largestconsumer activist organization.

www.usaction.org

I got cancerfrom a habitI started at14.My habit wasgoing to work.By the time you read this, I may already be dead.

All my life I worked as a mechanic what I didnt knowis that I was breathing asbestos fibers every day. But theasbestos companies knew their product was deadly. Thatswhy I filed suit against them, as have many others dyingfrom asbestos on the job.

Now Congress may pass a law that would bail out thesecompanies by denying me my day in court. Even existingsettlements would be wiped off the books. Id have to stand

in line and wait for compensation from a giant new federalbureaucracy, which wont have enough to pay me in thefirst place.

It could take eight years or more, which is time I dont have.The cancer is eating away at my body. I dont even have thestrength to pick up my own daughter.

This isnt justice. This isnt fair. Its nothing but a bailout forthe big asbestos companies like Halliburton and Honeywell.Please, Congress, dont rob my family of financial security inorder to save billions for those giant corporations. Dont addinsult to injury.

Photograph by Kingmond Young, 2003

Hard-hitting coverage in targeted outlets including theDetroit Free Press, Arkansas Democrat-Gazette, Rocky

Mountain News and local TV network news affiliates

contributed to the eventual death of the asbestos bailout

bill when sponsors failed to muster enough support to

force a debate in the Senate.


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5. Add a fresh twist on seasonal stories.

Think Before You Pink.News stories tied to holidays, important anniversaries

and awareness raising months are part of the daily grind

of news reporting. These types of stories can also be the

bane of reporters, so youll have an extra edge if youre

able to offer a fresh, unexpected angle or perspective.

Which is what Breast Cancer Action did with their

Think Before You Pink campaign, launched during

Breast Cancer Awareness Month. The advocacy

group cycled into this annual media-fest by posing a

controversial question: Breast Cancer Awareness Monthraises millions of dollars for research every year. But

where does that money go and does one hand know

what the other is doing?

Their campaign advocated for a stronger handle on thesprawling, multi-billion dollar industry surrounding breast

cancer fundraising and research. FENTON worked with

the group to produce a Flash animation Web ad along

with an e-mail message from writer and breast cancer

survivor Barbara Ehrenreich: Before you give another

nickel or dime to breast cancer research, think before you

pink.

The Web campaign was viewed by more than 14,000

people featuring computer-generated pink ribbons

racing for the finish line and a voice-over narration ofthe campaign. The story made headlines in Newsweek,

CBS national radio, The Philadelphia Inquirer and Miami

Herald, among others.


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6. Turn the ad buy into part of the story.

Getting The Best Mileage forWhat Would Jesus Drive?

Wherean ad runs can be as important as what it has to

say.

The Evangelical Environmental Networks What Would

Jesus Drive?campaign had a relatively small ad buy

budget.

FENTON made the most of it by advising the campaign

to run their TV spot in a handful of selective markets

in Indiana and North Carolina, home to significant

evangelical populations, and this print ad in ChristianityToday.

This strategy, matched with aggressive PR, translated

to more than $3 million worth of free media, including

1,900 articles in newspapers across the country, 500

TV and radio stories, features on ABCs World News

Tonight, Good Morning America, and a mention in

Jay Lenos opening monologue on The Tonight Show.

The media blitz helped broaden the fuel efficiency

debate from an environmental concern to one wired into

peoples fundamental values.

To some, thequestion mightseem amusing.

But we take it seriously.As our Savior and LordJesus Christ teaches us, Love your neighboras yourself. (Mk 12:30-31)

Of all the choices we make as consumers, thecars we drive have the single biggest impacton all of Gods creation.

Car pollution causes illness and death,andmost afflicts the elderly,poor, sick and young.It also contributes to global warming, puttingmillions at risk from drought, flood,hungerand homelessness.

Transportation is now a moral choice and anissue for Christian reflection. Its about morethan engineeringits about ethics. Aboutobedience. About loving our neighbor.

So what wouldJesus drive?

We call upon Americas automobile industryto manufacture more fuel-efficient vehicles.And we call upon Christians to drive them.

Because its about more than vehiclesits about values.

What WouldJesus Drive?

Rev.Clive Calver,Ph.D.President,World Relief

Rev.Richard CizikVice President for GovernmentalAffairs, National Association ofEvangelicals

Loren CunninghamFounder, Youth with a MissionPresident,University ofthe Nations

Rev.David H.Englehard,Ph.D.General Secretary,ChristianReformed Church in North America

Millard FullerFounder & President,Habitatfor Humanity International

Rev.Vernon Grounds,Ph.D.Chancellor, Denver Seminary

Rev.Steve Hayner,Ph.D.Past President,InterVarsityChristian Fellowship

Rev.Roberta Hestenes,Ph.D.International Minister, World Vision

Rev.Richard Mouw,Ph.D.President,Fuller Theological Seminary

Rev.Ron Sider,Ph.D.President,Evangelicals for Social Action

Sponsored ByTHEEVANGELICALENVIRONMENTALNETWORK10 East Lancaster Ave., Wynnewood, PA 19096 www.WhatWouldJesusDrive.org

Partial list of signatories.Affiliations listed for identification only.


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7. Play off pop culture.

Absolut Outrage.In 1999 FENTON unveiled the first in a series of arresting

ads for the Environmental Working Group that would

help establish it as one of the premiere organizations

working on environmental toxins.

This ad, published in The New York Times, played off the

iconic and popular Absolut vodka advertising campaign

with a twist. Instead of peddling vodka, we used the

ad to expose the health hazards associated with the

pesticide Atrazine and the EPAs failure to take action.

Four years later, under pressure from environmentalgroups and others, the EPA agreed to step up its

monitoring and impose stricter safeguards on Atrazine in

drinking water.


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8. Do a remake.

The Daisy Ad, Redux.Take a page from the Hollywood game book by remaking

and updating an oldie but goodie. With this

strategy, you have the advantage of the publics built-

in memory of an ad that packed a punch the first time

around.

As the clock ticked down on the Bush administrations

decision to invade Iraq, FENTON joined forces with

MoveOn.org to recreate a famous count down to slow

down the rush to war.

We did it by putting a contemporary spin on the

controversial Daisy ad, one of the most effective

political commercials in TV history. Like its predecessor,

which was produced by Lyndon B. Johnsons re-election

campaign, our version depicts a little girl plucking petalsfrom a daisy and ends with a nuclear mushroom

cloud. In between are shots of burning oil wells,

wounded soldiers, and crowds seething with anger,

concluding with a message to President Bush: Let the

inspections work.

The ad hit the airwaves in 13 cities and became the

center of national debate for weeks, landing coverage

in all the national TV networks as well as CNN, Fox,

and The News Hour with Jim Lehrer, The Wall Street

Journal, Washington Post, The New York Times, LosAngeles Times andUSA Today. The story jammed the

steady drumbeat to war and contributed to what would

become the largest international anti-war movement in

history before a single shot had been fired.


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9. Feed the medias love of the media.

Rupert Murdoch: The Scowling Faceof Media Monopoly.

When news that the Federal Communications

Commission (FCC) was planning to loosen restrictions

on media monopolies went public, advocates knew they

had to stop this scheme in its tracks.

MoveOn.org and Common Cause decided to take

advantage of the medias love for covering itself by giving

them something juicy to sink their teeth into: an ad

targeting media mogul Rupert Murdoch as the poster

child for media consolidation.

FENTON produced the ad, which ran in The New

York Times and Washington Post. In partnership with

Zimmerman & Markman, we also ran a companion TV

spot on Murdochs own Fox News depicting an Orwellian

future where Murdochs mug inescapably appears on

every TV channel. Media including NBC Nightly News,

and This Week with George Stephanopoulos ate it up.

The campaign contributed to a groundswell of protest,

generating millions of calls and petition signatures toCongress. Ultimately, House and Senate leaders voted

against the FCCs proposed rollbacks. The FCCs plan

was ultimately stayed by the U.S. Court of Appeals.

Rupert Murdoch, the Australian media

mogul, already owns the Fox TV network,

eight cable networks, and local TV stations in

34 U.S. cities. He owns American newspapers,

movie studios, publishing houses, and record

companies.

But Murdoch wants more. Much more. Andto get it, he needs to repeal the last laws that

protect the public from monopoly control of

the news media.

Unless we act now, Rupert Murdoch is going

to get his way.

Next week, the Federal Communications

Commission plans to sweep away ownership

restrictions that, for three decades, have

guaranteed at least minimal competition and

diversity of opinions on the public airwaves.

What will it mean? For Murdoch and his fellow

moguls, it means swallowing up independent

broadcasters and affiliates, and gaining further

control over news content, advertising revenue

and cable rates. The new rules will allow them

to own several competing TV stations in most

cities. And theyll be permitted to control the

largest newspapers, radio and TV outlets in a

single market.For the public, it means higher cable bills, fewer

choices, canned programming and reduced

coverage of community issues.

Rupert Murdochs News Corporation, together

with four other conglomerates (Disney, Viacom,

GE, and AOLTimeWarner), already control

75perce nt of the total U.S. television audience

and 90 percent of the TV news audience.

Thats local and national, broadcast and cable.

Isnt that enough? Isnt that too much?

You Can Help Stop Them.

Of the thousands of public comments filed

with the FCC on this issue,more than

97percentoppose increased ownership of

local TV by media conglomerates.

Public outrage is perhaps our only chance

to stop or reverse these changes. Let the

Commissioners and Congress know what

you think. Visitwww.MoveOn.org to send

an instant, personalized comment.

This Man Wants to Control

the News in America.

YES! I Want to Help ProtectMedia Diversity in My Community.

Your contribution will be used to fund additional efforts to get

the word out through more advertising and other means.

NAME

ADDRESS

CITY STATE ZIP

EMAILADDRESS

BecauseCommonCause lobbies,yourcontributionis notdeductible

forincome taxpurposes.

Makecheckspayable toCommonCause. Mailto: CommonCause

FCCCampaign,1250ConnecticutAve.NW, Washington,DC20036.

www.commoncause.org

The FCC Wants to Help Him.

www.commoncause.orgwww.moveon.org www.mediareform.net


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10. Hit the funny bone.

Saving Southern Californias Wetlands.Nonprofit organizations do serious work. But sometimes

a little pointed humor can help you break through the

clutter.

Ormond Beach is one of the most important swaths of

wetlands left in Southern California. But its future was

threatened when a subsidiary of Occidental Petroleum

Corporation made a bid to buy the beach to build a

liquefied natural gas terminal plant. Never mind that a

government report found that a natural gas accident at

the plant could kill 70,000 people in the surrounding area.

The California Coastal Conservancy had an opening to

buy the beach itself and beat the oil giant to the punch.

To make sure the Conservancy got the message,

FENTON produced a radio ad that ran on local radio

stations. Heres an excerpt:

[Gulls, ocean waves in the background]

Ormond Beach in Oxnard. Its one of the last great

coastal wetlands left in Southern California. Come here

and theres a chance youll see an endangered plant

or animal. Someday you may even see a boiling liquid

expanding vapor explosion. What the devil is that, you

ask? Well, its the horrific fireball youd see if things went

terribly wrong at the natural gas receiving terminal.

The ad, along with a rally and press conference,

generated extensive press coverage, including theLos Angeles Times, Ventura County Star, Associated

Press, and KEYT-TV, Ventura Countys most watched TV

news station. A few days later, the Conservancy board

members voted to purchase and protect the wetlands.

Actor Beau Bridges speaks with TV reporters at a press conference

to save Ormond Beach.


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Conclusion

Why Advertise inThe New York Times?

Youve probably noticed that public interest organizations

place a lot of issue ads in The New York Times. There are

several reasons for this. The Timesis arguably the most

important and most read national newspaper of record in

the country. This is especially true for journalists, many of

whom read the Timesin the morning before they head

to work. Editors use it to map out the 24-hour news

cycle. TV bookers refer to it to determine which guests to

book during the week.

For many advocacy groups, the Timesis also the moststrategic way to reach opinion leaders and policy-makers

as well as their base, people who are politically

engaged and most likely to take action to support their

campaign.

So How Much Do Ads Cost, Anyway?

Advertising is often less expensive than you think. Most

newspapers extend discounts for nonprofit organizations.

Here are some other deals you may not be aware of:

It can cost as little as $57,000 to run an ad on a

two-week stand by basis in The New York Times,

or $68,000 for a one-week stand-by. This gives you

less control over when your ad will run, but the price

may be worth it, depending on your campaign. If real

estate is more important to you than size, consider

spending about $50,000 for a quarter-page ad on

the national op-ed page, right below a column by

Maureen Dowd or David Brooks. A standard full-page

ad in the Times will cost you about $110,000.

If your target is Washington policy-makers, you mayconsider taking out an ad in the most widely read Hill

publicationslikeThe National Journal, The Hill, and

Roll Call. The cost of a full-page ad can range from

$9,000 to $11,000, compared to $116,000 for a full-

page ad in The Washington Postor $90,000 for USA

Today.

Full-page ads in local dailies can run the gamut, from

roughly $67,000 for both The San Francisco Chronicle

and Atlanta Constitution-Journal. The Chicago Tribune

will charge you about $163,000; by comparison, The

Chicago Sun Timesis a steal at about $14,000.

When money is tight, you may be tempted to skimp on

the development of the ad in order to stockpile funds for

the ad buy. Resist this temptation. As Andy Goodman

describes in his terrific guide, Why Bad Ads Happen to

Good Causes, (agoodmanonline.com) an effective ad

is equal parts science and creativity. Make sure your adstands out by capturing and holding the attention of

your target audiences so they acquire a life of their own

in the news cycle.


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About FENTON Communications

For more than 25 years, FENTON Communicationshas partnered with nonprofit clients to make

social change. We work to protect the environment,

improve public health and advance human rights

and social justice. This guide is one in a series

that weve produced to help build the strategic

communications capacity of the nonprofit sector.

To download a free copy of this and other FENTON

guides, visit www.fenton.com.

Contact Us

Questions? Comments? We welcome your

thoughts and ideas.

New York

Lisa Witter, Chief Operating Officer

(212) 584-5000

[email protected]

Washington, D.C.

Ira Arlook, Managing Director

(202) 822-5200

[email protected]

San Francisco

Parker Blackman, Managing Director

(415) 901-0111

[email protected]

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