Presented by the Ulna Foundation

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Active Kids ChecklistPlease make sure you have copies of each of these items before we move continue

Letter

Sample poster

Sample board

Letter describing the program1

Sample Active Kids poster2

Summer Board sample3

Active Kids T-shirt for your child4T-shirt

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Presentation Agenda

27 April 2016 - 6:00 PM

Introduction to the Ulna

Foundation, Active Kids

and Summer Board

How Active Kids and

Summer Board work

Measuring and

Celebrating Success

Questions? Comments.

Concerns. Feedback.

6:15 PM 6:45 PM 7:00 PM

Introduction to the Ulna

Foundation, Active Kids and

Summer Board

Children should spend their summer laughing, learning

and actively engaging

One in six children in America are obese. Millions more are overweight.

When school’s out, our kids are actually more likely to engage in obesity-related behaviors such as watching more television, consuming more sugar and eating fewer vegetables, and their exercise levels barely budge.

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Ulna Foundation

Ulna Foundation is the nation’s largest philanthropy dedicated to creating

meaningful programs for lasting change within our diverse and dynamic

country.

We support research and programs, throughout the nation, to build a culture of

health.

Identifying a need to address how children spend their summer, Ulna

Foundation worked with your local school district board to develop a pilot

program, Active Kids.

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Active Kids Program

Active Kids encourages children to stay active and make good dietary decisions

during the summer.

Geared toward reducing obesity-related behaviors that occur when children are not

in school, Active Kids is an interactive program for transitioning first and second

graders. It empowers them, and their families, to make choices that support healthy

lifestyles.

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Active Kids Program

Active Kids utilizes an empowering, tactile method of engagement called Summer Board.

Summer Board provides a summer’s worth of diverse activities that are easily integrated into a family’s daily lives. Reminiscent of games that create surprise and wonder, children uncover their healthy activities, one piece at a time.

Built on the foundation of flexibility, Summer Board easily accommodates family vacations and other events that will certainly arise during the summer break.

As the program evolves, we envision adding a second phase to the program where children and parents can participate electronically.

How Active Kids and

Summer Board work

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Active Kids Success Equation

Your family

Including all caretakers

Twenty minutes or

less per day

Engaging activities

that create laughter

and learning

Healthy, active kids

No financial investment is required.

Active Kids and the Summer Board were developed keeping minimal resources in mind.

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12

Summer Board Adventures

Fro

nt

Behind each door is a new activity!

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Summer Board Adventures

As families complete activities, they place colored

stickers on their posters. Eventually, the poster

will make a rocket ship! Success!

60 activities throughout the summer

Summer Board Adventures

Summer Board contains an entire summer’s worth of engaging activities - these are just a few

Sample Activity #1

Physical Activity

Sample Activity #2

Healthy Eating

Sample Activity #3

Healthy Eating

Sample Activity #4

Exploration

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Summer Board How it Works

2

3

4

5

Five times a week, reveal a piece of the Summer Board

As a family, complete the activity

Every activity completed earns a sticker on the Active Kids poster

Bring the poster and your whole family to the Active Kids celebration

1Review and organize the Active Kid information your child brings home on the last day of school

Steps to follow the program

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Active Kids Program Materials

Program materials that will be provided to your child on the last day of school:

- Letter explaining the program- Copy of these presentation slides- Summer Board- Active Kids t-shirt- Active Kids poster and stickers

Measuring and

Celebrating Success

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Active Kids Measuring SuccessData that will be collected and how it will be used

Why use the data?

Active Kids is a pilot project and an

opportunity to change the future of

our children. We must be able to

measure success. Data is the best,

most objective way.

Weight

Class average weight at the end

and beginning of the school

years

Weight - high and low

Highest and lowest percentage

and numerical changes to

weight

Student Feedback

During the party there will be

interactive opportunities for

the kids to give their honest

feedback

4

5

6

1

2

3

BMI - averages

Class average BMI at the end

and beginning of the school

years

BMI - high and low

Highest and lowest percentage

and numerical changes to BMI

Parent Surveys

Was the program easy to use?

Was it effective? Did it lead to

positive changes within the

home?

Data on individual children, and their progress, will not be shared with Ulna

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Active Kids Celebration

- Bring your Active Kids t-shirt to the party and we’ll iron on a graphic that completes the spaceship (Extras will be available if your child needs a new shirt)

- We’ll have stations replicating Summer Board activities and kids can vote for their favorites

- Additional stations will allow us to test activities for the next Summer Board

AFTERBEFORE

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Points to RememberThe Ulna Foundation is available at any time to answer questions and provide additional support

1 Time commitment is low. No financial investment. Participation is voluntary.

2 Children and their families who participate, will be acknowledged and rewarded.

3 Making this program friendly and easily integratable into your family’s daily lives is crucial to its success;

please provide feedback to us, or the school, at any point in time.

4 Data remains anonymous. Information on individual children, and their progress, will not be shared with

Ulna. Parents may opt their children out of the program and data collection at any time.

Children should spend their summer laughing,

learning and actively engaging

Questions

Comments

Concerns

Feedback

?

Thanks for Participating

info@activekids.org @activekids Facebook/activekids

Contact us:

Hello, fellow altMBA-ers!This part is just for you...

Why?

Who is it for?

What did this remind us of?

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Ulna Foundation’s Humble BeginningsHello fellow altMBAers,

Our team had an interesting path to this topic. “Someone” (her name is Constance), was determined to demonstrate that the nutritional quality of school meals, as well as the defunding of physical education and music programs, were the root of childhood obesity in the US. Two hours into the convo, we realized that children in the US exhibit unhealthier behaviors during the summer months, when school is not in session. (We also realized Constance was mistaken. Of course, she is narrating this, so she can admit.. )

“What?!?” you say. Our thoughts exactly. And so the path to enlightenment (and creativity) began.

We approached this from the perspective of a philanthropic org the Ulna Foundation, dedicated to creating a culture of health. Could we put together an interactive program for children and their parents, to promote laughing, learning and engagement?

Many times someone would interrupt a Zoom session and yell, “I’ve got it.” That’s how the interactive board game (reminiscent of our childhoods) came into being, as well as a six year old sporting a moustache. Trust the process, right?

Attached you will find a few pieces of data we put together to guide the Ulta Foundation campaign. Personas of three stakeholders and pieces of campaign materials.

Tell us, did we hit the mark?

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Why?

Children should spend their summer laughing, learning and

actively engaging

Therefore creating a program to engage children and their families in healthy activities

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Who is it for? Ulna Foundation created three stakeholder personas

Scott - Child

Then we asked, what do we need to know about these individuals?

Darla - Parent Mrs. Smith - Teacher

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Creating Personas We then created a canvas asking numerous questions about who we were creating this program for - and what we

needed to know about them

Ages, familial

statuses, etc.

Who am I

Three reasons why

each persona would

engage in Active Kids

Reasons to Engage

Three obstacles to

each persona

engaging in

Active Kids

Obstacles

Interests, personality,

skills, preferred

communication styles,

and colors/imagery the

persona responds to

Other data

?

Creating Personas

Creating Personas

Creating Personas

Summer? Active Kids? You Betcha!

Warm days and spring flowers remind us it’s T minus 6 weeks until Summer; the sacred 60 days of freedom and fun. Gone until August are

backpacks and bus rides, soccer and ballet practice, and of course- homework!

Parents and children work hard for 9 months to study, eat well, and balance the benefits of exercise and rest. Why? Because this formula leads

to active and engaged kids with long, productive adult lives. Active, neighborhood games like kick the can or chase have slowly been stolen by

our kids new summer “best friends”- TV, gaming and web surfing. These have created the sedentary summer that seeks to rob children of

healthy, active choices. No wonder children in developing countries are heavier and more unhealthy than ever.

Fret not. Launch into summer with a new program, Active Kids. Bring back a summer filled with healthy, active choices and kick the “best

friends” to the curb. Active Kids is for the entire family and is free! In 20 minutes a day, families can engage in a physical, healthy activity that

also includes laughing and learning in a flexible, friendly competitive environment. And the result? You guessed it - healthy, Active Kids.

Active Kids is an easy, family, fun-filled learning program that leads to what we all want - healthy Active Kids.

- 20 minutes, or less, a day

- Healthy, engaging activities

- No financial investment

Please attend an informational meeting to sign up for Active Kids at 6:00 pm on April 27th, 2016 in Room 8 of the Children’s Learning Center

or if you can’t make the meeting call to arrange a private presentation.

Letter to Parents

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Things we will do once we are invited to meet the First Lady and expand the program

Phase II

- “Launch” comprehensive social media campaign- Possibly transition the current awesome layout of the Summer

Board, to the rocket launch theme- Create an interactive website- Create an iPhone and Android App- Hang out with the Pres

Thanks all.

Keep it weird.