Final Project

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Project Report

On

Submitted in partial fulfillment of the requirement of

Post Graduate Diploma in Management (PGDM)

UNDER THE GUIDANCE OF:

MR. UMA SHANKAR GUPTA

(SR. MANAGER – FINANCE)

SUBMITTED BY:

RAHUL MAHAJAN

ROLL NO. FT-08-710

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ACKNOWLEDGEMENT

At the outset, I would like to thank EVEREST INDUSTRIES LIMITED for giving

me the approval to this project in the organization. I thank my company guide for this

encouragement and contribution of time, counsel, materials, and for coordinating the

project work and giving me guidance. This project would not have been possible

without his help. I am very grateful to my College Mentor also.

I am thankful to many individuals in the Finance and Marketing department of

EVEREST INDUSTRIES LIMITED for the encouragement and professional

assistance.

A heartfelt thanks to the many respondents surveyed whose ideas, critical insights and

suggestions have been invaluable in the preparation of this report. Without their Co-

operation, this project could not be completed.

RAHUL MAHAJAN

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CERTIFICATE OF ORIGINALITY

I hereby declare that the project work entitled PROCESS AND POLICIES OF

BREAKAGES SETTLEMENT AND CUSTOMER SATISFACTION submitted by me for the

partial fulfillment of the Post Graduate Diploma in Management (PGDM) to

Institute for Integrated learning in Management-Graduate School of Management

(IILM-GSM), contains my own original work and has not been submitted earlier either

to IILM or to any other Institute for the fulfillment of the requirement for any course of

study. I also declare that no chapter of this Project, in whole or in part, is lifted and

incorporated in this report from any earlier/other work done by me or others.

Place: Greater Noida, U.P.

Date: Signature of the Student

Name of the Student: Rahul Mahajan

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TABLE OF CONTENTS

S.No.

Contents

Page No.

1 Executive Summary 5 2 Chapter-I: Introduction 6—50

a. Company's Profile 7

b. Complete Building Solutions 8—43

c. Production Facilities 43—50 3 Chapter-II: Objective of the Study 51—52 4 Chapter-III: Reearch Methodology 53—54 5 Chapter-IV: Analysis of Competitors 55—69

a. Everest & its Competitors 55—59

b. Market Segmentation- North Zone 60

c. Quarter wise comparison of Everest Share prices with the Sensex 61—66

d. Everest with its competitors (as at July 07, 2009) 66

e. Comparison on the basis of Balance Sheet with the competitors 67

f. Comparison on the basis of Profit and Loss Account with the competitors 68

g. Market Trend for last 7 days, 15 days, 30 days & 90 days 69

6 Chapter-V: Everest - Financials 70—74 7 Chapter- VI: Process and Policies of Breakages Settlement & Analysis 75--85

a. Breakage Trend 76—80

b. Analysis 81—82

c. Process of Breakages Settlement at Everest 83—84

d. Process of Breakages settlement of its Competitors 85

7 Chapter-VII: Customer Satisfaction Survey 86—94

a. Analysis of Questionnaire with the help of graphs 87—89

b. Findings from the Survey 90—91

c. Recommendations 92

8 Bibliography 93

9 Chapter-VIII: Annexures 94—104

a. Annexure-I: Board of Directors 95

b. Annexure-II: Recent news about Everest 96—97

c. Annexure-III: Location of sales depots of Everest compared with Competitors 98—99

d. Annexure-IV: Comparison of AC Sheets of Everest with Competitors 100

e. Annexure-V: Performance at glance 101

f. Annexure-VI: How each Rupee earned has spent during 2008-09 102

g. Annexure-VII: Questionnaire 103—104

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EXECUTIVE SUMMARY

Everest Industries Ltd. is one of the major players in the Building Material industry.

Everest has provided rural shelters by making corrugated roofing sheets available to

farmers at a competitive price. The company is poised to capitalize on the opportunities

in rural India where various housing and infrastructure initiatives are envisaged by the

Government.

Everest has its production facilities at Bhagwanpur, Kymore, Kolkata, Nashik and

Podanur. From all these places the goods manufactured goes to various depots and

Stockiest as per the requirement. Hyderabad Industries Limited, Ramco Industries

Limited, Visaka Industries Limited, U.P. Asbestos Limited, Jaikirti, Swastika, Super

Asbestos Cement Sheets are some of the competitors of EIL.

To find out the information, the data was collected from various sources like internet,

Breakage Report of the company, Marketing & Finance department of the company,

information collected from the employees.

The data revealed that the company holds a strong position in the market as compared

to its counterparts. The company has successfully achieved its targets and has been able

to increase its customer base, revenue, net profit and has achieved better utilization of

its assets. EIL is a financially strong company and if it carefully plans its strategies,

with more focus it can become the market leader.

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CHAPTER-I

INTRODUCTION

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COMPANY’S PROFILE

Everest Industries Limited provides with the world-class building solutions to meet

every ones construction requirements, in the Industrial, Commercial and Residential

sectors.

Historically, Everest has provided rural shelters by making corrugated roofing sheets

available to farmers at a competitive price. The company is poised to capitalize on the

opportunities in rural India where various housing and infrastructure initiatives are

envisaged by the Government.

Today, Everest offers a complete range of building solutions which includes Ceilings,

Walls, Flooring, Cladding, Doors, Roofing and Pre-Engineered Steel Buildings. These

are produced at Everest's state-of-the-art ISO: 14000 certified manufacturing facilities

at Kymore, Nashik, Coimbatore, Kolkata and Roorkee. With over 4000 retail points

spread across the nation together with the strength of over 1285 highly qualified and

experienced engineers, designers and technicians, Everest provides you building

solutions that successfully meet the highest standards of quality and durability.

Trained manpower is our dedicated strength at Everest. Apart from continuous

development of employee skills, the company is also committed to their welfare.

After successfully catering to the Indian market, Everest Industries Limited has

widened its horizons in the international arena. With consistent exports to Europe,

Africa, Australia and Asia, Everest is all set to scale new heights and establish a strong

foundation in the global market. Banking on its 75 years of experience and highly

sophisticated technology, Everest assures you that all its products live up to its promise

of Strength, Speed and Safety.

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Everest complete building solution includes:

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ROOFING SOLUTIONS

One Billion Sq.m of Roofing in India. Everest Roofing Solutions include Everest AC

Roofing and Everest Hi-Tech, Everest Roof light and Metal Roofing Everest Roofing,

which is fibre cement corrugated roofing sheets, is being used extensively throughout

the country for factories, power plants, stadiums, schools, urban and rural houses, to

name a few. Everest Hi-Tech is a high impact resistance non-asbestos corrugated

modern roofing system. Everest Roof light -another high quality polycarbonate roofing

sheet and Everest Metal roofing are available in Galvalume (Bare and Coloured),

prepainted galvanized iron. Everest also offers a standing seam profile which ensures

the use of large length sheets without endlaps.

EVEREST Complete Roofing Solutions includes the following:

1. AC Roofing

2. Hi Tech Roofing

3. Everest Rooflight

4. Metal Roofing

AC ROOFING

Everest corrugated sheets are made from the finest quality of cement and fibre through

a specially developed fibre orientation process. They undergo rigorous quality control –

standards which are much higher than ISI – giving you a product of lasting value.

Everest Fibre Cement Corrugated sheets are manufactured at IS 459-1992. It offers

multiple benefits. Everest corrugated roofing Sheets are beneficial in many ways : Fire

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Resistant, Non- Corrosive, Vermin Proof, Consistency in strength along and across the

sheets, Dimensionally stable, Permanence without maintenance, Easy to fix,

Economical, High strength to weight ratio, Matures with age, Low thermal

conductivity- keeps insides cool, Better sound absorption - Less noise, Besides this,

Everest offers the widest range of accessories.

OMG Accessories

Laying & Fixing of Fibre Cement Roofing Sheets - Purling spacing should suit end laps

required for the size of the sheet to be used. - Purlin spacing should not exceed 1400

mm for roof an 1700 mm for wall. - Sheets should be laid with smooth side facing the

sky. - LAPS - side lap : half a corrugation (min) : end lap: 150 mm (min) - Corrugations

should run in a straight line and at a right angle to purlins. - All purlins should be in one

plane and parallel to each other. They should be properly anchored to the supporting

superstructure. - Ends of all sheets should be supported by purlins. The maximum free

overhang at the eaves should not exceed 300mm. - 8 mm diameter (min) hook bolts,

crank bolts or coach screws, should be inserted through 10 mm diameter drilled holes.

Never punched in the crown of the corrugations. A bitumen washer must be used under

the G I flat washer. - One bolt or screw should be used on each side of the side lap.

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Areas of Application

1. Reputed Factories

2. Power Plants

3. Railway Platforms

4. Storage Godowns

5. Poultry farms

6. Cow - sheds

7. Stadium

8. Schools and innumerable Rural and Urban Houses.

EVEREST HI-TECH

Everest Hi Tech is a unique product manufactured in India. it is a corrugated cement

roofing sheet reinforced with a blend of strong factory produced fibres including HIPP

(High impact Polypropylene). These imported fibres replace asbestos and give your

roof high impact resistance. Everest Hi Tech provides high sound insulation from rain

and thermal insulation from heat, saving you huge costs of additional insulation.

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Everest Hi Tech is available in a range of colors.

Terracotta (Red Colour)

The selection of colours appropriate to a building and its ambience involves the careful

consideration of wide range of criteria. Everest Hi-Tech sheets are coated with the top

of the line imported pure water based exterior acrylic coating.

Tropical (Green Colour)




Ivory (White Colour)




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Natural Stone (Grey Colour)





They can be used in all manufacturing and export oriented units, warehouses and

modern factory sheds. Everest Hi Tech meets all international norms of safety,

environment and pollution control for building products.

EVEREST ROOFLIGHT

Everest Rooflight – another quality product from the house of Everest - is a high quality

polycarbonate roofing sheet manufactured using virgin polycarbonate resins through the

co-extrusion process. This process of quality raw materials ensures uniform thickness,

excellent UV resistance, optimum strength and long life of the product. Everest

Rooflight’s high impact strength and impressive physical properties, makes it an ideal

choice to provide natural light and compliment the industrial, commercial and

agricultural roofing systems.

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Standard Dimensions

Thickness *(mm) - 1.0, 1.2, 1.5 Width (mm) - 1086 Lenght (mm) - 3000 * Higher

Thickness of 1.7mm, 2.0mm & 2.5mm will be available upon specific enquiry.

Rooflight Features

•Virtually Unbreakable •Does not become brittle & crack with age •90% light

transmission •Saves energy •Resistant to natural weather elements i.e Sun, Rain, Wind

& Hail •100% protection against harmful U V radiations •Also ideal for corrosive

industrial environments •Conforms to International Fire Standards •Perfectly matches

Everest roofing Profiles


Industrial Building

Heavy engineering, Food & Pharmaceuticals, Textile, Automobile & Auto

ancillary Metallurgical etc.

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Commercial complexes

Malls & retail outlets, Canteen buildings, Warehouses, Walkways & sidewalk

covers Skylight, Canopies etc

Domestic Applications

Garages, Skylights, Porches & Verandas

Agricultural applications

Greenhouses, Poultry sheds,Cattle & Animal shelters

EVEREST METAL ROOFING

Everest Metal Roofing is made using metal panels, which undeniably are one of the

most attractive features of any metal building system. Along with high tensile steel, the

base metal of Everest Steel Panels also has a high grade aluminium zinc alloy coating

that offers four times higher resistance to corrosion as compared to galvanized coating.

Everest Colour Coated Steel Panels have 5 microns primer paint and 20 microns silicon

modified paint at the mill on the weather (exterior) face. Everest also offers a wide

variety of modern profiles that ably suit all constructions.

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Wall Cladding Panels

Everest ER 25/250 Wall Cladding Panels with subtle fluting in the pan provides the

strenght, long spanning capability and smart appearance. These panels are ideal for

industrial and commercial applications.

Standing Seam Profile

Everest Standing Seam Profiles (ER -SS-1750, ER-SS-2000 & ER-SS-2500) system is

most time tested and widely used standing seam roof system available. These profiles

have very good uplift and are flexible to meet any design challenge.


1. Industrial Sectors

2. Agricultural Sectors

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CEILING SOLUTIONS

Ceilings add to the interior aesthetics by covering up utility components like cables,

pipes etc. They also help in acoustic control and thermal insulation. However, in today's

time just being functionally superior isn't enough. Ceiling need to be trendy and

contemporary as well. Everest Ceiling Solutions offer you the best of both Worlds -

Functional as well as Aesthetic Superiority. They are ideal for specific needs in

residential, commercial, hospital, hotel, offices and industrial segments. They are

available in: Everest Standard Ceiling, Everest Designer Ceiling and Everest Acoustic

Ceiling complimented with Everest Ceiling Grid System.

STANDARD CEILING

When it comes to deciding a ceiling that is strong and durable, Everest Standard

Ceilings are the best on offer. Everest Standard Ceilings are made using the HPSC

process to withstand extreme conditions in commercial, industrial and residential

installations. They provide exceptional thermal resistance and dimensional stability

even under prolonged exposure to moisture. You can be assured of strength and

durability with Everest Standard Ceilings.

Paint

Everest Standard Ceilings allow you to have the finish of your choice and truly help you

build your imagination

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Texture Paint


build your imagination.

Vinyl Paper


build your imagination.


False Ceilings for high humidity locations like:

1. Kitchens / Toilets / Washrooms

2. Factories and Warehouses

3. Sports Complex / Health Clubs

4. Corridors and Porticos

5. Coastal Areas

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DESIGNER CEILING

Everest Designer Ceilings are self-embossed with abstract patterns and textures that

make them aesthetically appealing and unique. Everest Designer Ceilings come in a

variety of unique designs and two finishing options

Cascade

Everest Designer Ceilings allow you to have the finish of your choice and truly help

you "Build your imagination ".

Electra



Oceanic



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Lake & Hill



Areas of Applications:

False ceiling in high visibility areas like:

1. Offices

2. Showrooms & shopping centers

3. Recreational facilities

4. Residences

5. Hotels & Resorts

ACOUSTIC CEILING

Extremely beautiful ceilings with great acoustics are the promise Everest Acoustic

Ceiling tiles offer. These tiles, with their great looks and acoustic quality are the best

solution for ceilings in business and recreational areas. Everest Acoustic ceiling tiles are

made using the revolutionary HFPS technology. This makes it free of carcinogens

thereby making it an environment friendly product.

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Symphony 90

Symphony 90 comes with a knurl treatment which is combined with a dense array of

fissures and pinholes.

Rhythm 95

Rhythm 95, comes with knurl treatment combined with numerous small round pinholes

and fissures which make the tile aesthetically pleasing and excellent for sound

absorption.

Harmony 99

Harmony 99 comes with a crisp, finely granulated surface with micro-perforations. The

result is an enhanced RH value, excellent humidity resistance and most importantly,

lasting looks.

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Rhythm 95

These tiles work best in shopping malls, commercial complexes, banks,

theatres, auditoriums, IT sector etc.

Harmony 99

Making it ideal for cultural and recreational places, sports complexes,

health clubs, indoor swimming pools, hotels, restaurants etc.

Symphony 90

This makes the tiles with superior sound absorption and adds to the

beauty of the interiors. These tiles work best in shopping malls, banks, offices etc.

CEILING GRID SYSTEM

Everest Ceiling Grid System is one of the most innovative and practical ceiling systems

coupled with unique patterns. The innovative patterns and the convenience provided by

this ceiling system stimulates the artistic taste of the customers and induces them to

install one today. Everest Ceiling Grid System, being roll-formed out of hot-dip

galvanised steel, provides effective protection against corrosion. As the sections are pre-

engineered and pre-decorated the system can be easily and quickly installed.

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Slimline T-1510

In this system the exposed pre-coated portion of the flanges are of 15 mm width. Light

Duty System : The Main Runner is 32mm in height and the height of Cross Tee is

32mm with slim L-wall angle (14x20). This system can carry a maximum load upto 9.3

Kg/m2. This system is preferred for mineral fibre acoustic ceiling tiles and any other

ceiling tiles with composite weight not exceeding the specified load bearing capacity.

Regular T-2430

In this system the exposed pre-coated portion of the flanges are of 24 mm width. Light


29mm with L-wall angle (24x24). This system can carry a maximum load upto 8.1

Kg/m2. This system is preferred for mineral fibre acoustic ceiling tiles and any other

ceiling tiles with composite weight not exceeding the specified load bearing capaci

Regular T 2420

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In this system the exposed pre-coated portion of the flanges are of 24 mm width. Heavy


28mm with L-wall angle (24x24). This system can carry a maximum load upto 11.2

Kg/m2. This system is preferred for fibre cement / calcium silicate / gypsum / mineral

fibre acoustic ceiling tiles and any other ceiling tiles with composite weight not

exceeding the specified load bearing capacity.


Everest Suspended Ceiling Grid System is compatible to all standardised fittings and

fixtures for air-conditioning ducts and diffusers, smoke detectors, fire extinguishers,

sprinklers etc. These also provides excellent accessibility to all related service facilities

and for routine maintenance.

WALL SOLUTIONS

In Modern office buildings, business and conference centers, hotels, classrooms,

medical facilities etc., fitting-out acceptable space is continously becoming more

important and ever more challenging. Effective space planning and layout have become

the benchmark for every architect and interior designer. In pursuit of offering need

based solutions for customers, Everest Wall Solutions offers a variety of finishing

options, all with the promise of Strength, Speed and Safety. Everest Wall Solutions

include Everest Wall Boards, Everest Designer Wall Boards, Everest Heavy Duty Wall

Boards and Everest Solid Wall Panels

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EVEREST WALL BOARDS

Everest Wall Boards are synonymous with hassle free and speedy wall solutions.This

unique technology makes these boards totally moisture resistant, termite and fire

resistant. These boards are ideal for residential, commercial and industrial usage.

Everest Wall Boards in combination with different substrate framework like timber,

steel and aluminium, offer unique advanced dry wall constructions, which leverage

space utilization to the maximum with substantial savings on time.

Veneer

Everest Wall Boards allow you to have the finish of your choice with Everest Veneer.

Wall Paper

Everest Wall Boards allow you to have the finish of your choice with Everest Wall

Paper.

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Paint

Everest Wall Boards allow you to have the finish of your choice with Everest Paint.

Texture Coating

Everest Wall Boards allow you to have the finish of your choice with Everest Texture

Coating

Polish

Everest Wall Boards allow you to have the finish of your choice with Everest Polish.

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Internal Walls -Half Height/Full Height

• Internal Wall Lining*/Paneling

• Prefabricated Shelter - Internal/External Walls

• Wall lining-to cover damp/ seepage prone walls.

DESIGNER WALL BOARD

Design plays a vital role in creating the ambience of a house, office or other commercial

places. Designer walls can help bring out the very best in the character of walls. Everest

Designer Wall Boards provides aesthetically appealing solutions along with strength &

durability. Walls made of Everest Designer Wall Boards are fire resistant, termite proof

and moisture resistant making them unique walling & paneling solutions for residential,

commercial & institutional use.

Oceanic

No Wonder, your imagination will never run out of designs with Everest Designer Wall

Boards.

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Electra


Boards.

Teak Panel


Boards.

Lake & Hill


Boards.

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Cascade


Boards.


Internal Walls -

1. Half Height / Full Height

2. Internal Wall Lining*/ Paneling in Apartments

3. Offices

4. Showrooms/ Shopping Malls

5. Hotels & Resorts and much more.

*Wall Lining- for providing decorative wall finish in damp/ seepage prone walls.

HEAVY DUTY WALL BOARD

Whenever your concern is durability, strength & prolonged exposure to weathering

elements (like sun, rain & UV rays) in a wall, think of Everest Heavy Duty Wall

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Boards. Everest Heavy Duty Wall Boards help make both internal and external walls

which are impact resistant, load bearing & require minimal maintenance. Everest Heavy

Duty Wall Boards are exceptionally stable in dimension and offer resistance to damages

caused by permanent dampness or seepages.

Ceramic / Vitreous

Everest Heavy Duty Wall Boards can accept wide range of surface finished.

Render

Everest Heavy Duty Wall Boards can accept wide range of surface finishes

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Laminate

Everest Heavy Duty Wall Bords can accept wide range of surface finishes

Polish

Everest Heavy Duty Wall Boards can accept wide range of surface finished.

Paint

Everest Heavy Duty Wall Boards can accept wide range of surface finishes.


A. Internal Walls -

High traffic / Impact prone areas

Residential / Commercial / Industrial

Wet Area Lining -

Kitchen, Bathrooms

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B. External Walls -

Non load bearing / Load Bearing Walls, Residential / Commercial /

Industrial, Cladding Walls in Warehouses / Factories

C. Internal / External Walls –

Pre fabricated Sheltering decorative wall finish in damp/ seepage prone

walls.

SOLID WALL PANELS

In today’s robotic era, time and space are being squeezed on every front. Everest Solid

Wall Panels offer solutions to these constraints by providing options with a promise of

Strength, Speed and Safety. Everest Solid Wall Panels are a revolutionary dry wall

solution which maintain the solid effect of a conventional brick or block wall and

offers: • Speed - 20 times faster • Space - 3 to 5% additional • Light Weight - 90%

lighter than brick / block wall • Fire Rated > 2 hours

Site Office

Everest Solid Wall Panels allow you to have finish of your choice and truly help you in

Buld Your Imagination.

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Prefab Colony


Build Your Imagination.

Prefab Structure



Commercial Partition



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Industrial Partition

The Unique & Groove joining system facilitates rapid construction and maximizes the

space utilization


• Internal Walls - Residential / Commercial / Industrial

• External Walls - Cladding Walls in Warehouses / Factories

• Pre fabricated Shelter - Internal / External Walls

FLOOR SOLUTIONS

Everest now introduces new age flooring options called “Everest Floor Solutions”

which will help you generate new areas for working spaces, storage and offices. Each

mezzanine or raised floor made out of Everest Floor Solutions is engineered to provide

a solution to your specific requirements and generate a safe and efficient environment.

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EVEREST FLOOR BOARDS

Everest Floor Boards offers a cost effective solution to space constraints. Everest Floor

Boards are made out of HPSC process having superior impact strength & durability

besides having adequate load carrying capacity with suitable substrate frame-work of

steel or timber. Floor Solutions using Everest Floor Boards are quick and easy to install

with minimum disruption to your existing setup. They are suitable for applications that

have Light to Medium dead load and exposed to low traffic. These Boards are moisture,

fire and termite resistant.

Vinyl / PVC Flooring

Everest Floor Boards are extensively used in residential & commercial installations and

allow you to have the finish of your choice.


1. Mezzanine Floor:

2. Shops, Offices, Restaurants, Cyber Café etc.

3. Lofts

4. Storage Access

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5. Two or Multiple Layers: Mezzanine floors in Factories, Warehouses, Mass

stroage units, Server rooms, Electric/PLC control rooms etc.

HEAVY DUTY FLOOR BOARDS

If you are thinking of adding a floor within a room, think of Everest Heavy Duty Floor

Boards using Everest Heavy Duty Floor Boards provide a quality mezzanine or raised

floor where load impact is reasonably high.

Tiles

Vitereous / Porselano tiles

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1. Mezzanine Floor; Showrooms, Shops & Restaurants, Offices, Labour

accommodations

2. Raised Floor: IT Sector, Call centers, Telephone Exchange

3. Tile Underlay in wet areas: Toilets, Kitchen, washroom etc.

CLADDING SOLUTIONS

The beauty of Cladding Solutions is derived from its functional perfection and subtle aesthetics.

Combined with its superior weather resistance and durability. Everest Cladding Solutions help you in

designing a building that reflects the style and is technologically superior. Everest Cladding Solutions

are available in three variants Everest Facade, Everest Siding & Everest Bracing

Everest Facade is the prominent Face of building / Skin of building

Compressed Panels

Everest Façade Panels hide the flaws in the brick & mortar workmanship, and protect

the plaster from cracking due to high salinity and humidity – weather conditions of

coastal regions

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High Rise Buildings

EVEREST SIDING

Everest Siding is putting up planks On external surface over a Frame or substrate

material. Primarily horizontal finish

EVEREST BRACING

Everest Bracing is putting up Panels on Steel frame, Boards become part of load

bearing structure.

STEEL BUILDINGS SOLUTIONS

From consultation to designing, to manufacturing and installation, we provide end to

end solutions for steel buildings. High-quality steel structures are manufactured in our

world-class facility and transported to the site for quick installation, all the while

monitored by our efficient project management and consignment tracking system and

deliver the steel building within the committed time, every time.

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EVEREST PRE-ENGINEERED STEEL BUILDING

Everest Pre-engineered Steel Buildings are the fastest systems of industrial construction

today. Everest's highly qualified and experienced designers together with advanced

manufacturing and installaiton facilities ensures that the Pre- Engineered buildings are

delilvered on time, everytime.


Factory Buildings

Institutional Buildings

Recreational Facilities

Agriculture Storage

Commercial Spaces

Warehouses

Military Buildings and Aviation Hangers

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EVEREST SMART STEEL BUILDINGS

Everest Smart Steel buildings are 100% customized steel buildings. Their innovative

state-of-the-art technology is the fastest for manufacturing and erecting buildings.

Everest Smart Steel Buildings are resistant to moisture, adverse weather conditions,

earthquakes, termites and fire.

Smart Steel Buildings

If speed and ease of construction is your primary concern, Everest Smart Steel

Buildings are the ideal solution. Everest Smart Steel Buildings are 100% customized

steel buildings.


Commercial and Office Buildings

Industrial Utility Buildings

Site Offices and residences

Farm Houses

Restaurants

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Automobile Showrooms

DOOR SOLUTIONS

Everest Doors are made from high quality fibre cement boards that protect against

termite, fire and moisture. These high quality doors can be installed with a variety of

frames such as wooden, mild steel and concrete giving strength and stability.

EVEREST SMART STEEL DOORS

Everest Smart Steel Doors are the strongest and most robust weapon against burglars

and miscreants. Available in various sizes, designs and textures these Smart Steel Doors

have multiple points of locking and safety, therby turning it inot a robust security

system for your beautiful home.

Multilayered Frame

Muilti- Layered door frame offers superior durability, strength and maximum protection

for you and your family against any forced intrusion and external agents like heat and

cold.

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5in1 LockingSystem

High quality burglar proof lock wiht 5 point locking system makes it practically

impossible for burglars to break into your house.

HiTech Hinges

New Style hinges ensure free movement of the door as well as reinforce the promise of

durability.

LongLasting DoorSill

Long lasting door sill made up of 100% superior quality steel, lends strength and

longevity to the door and protects it from corrosion even under prolonged severe

conditions.

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Durable handle

Superior quality durable handle endures any prolonged wear and tear.

Areas of Application:

Main Entrance Doors in

1. Houses

2. Apartments

3. Even Banks where Banks security and safety is a major concern

EVEREST FIBRE CEMENT BOARDS

Everest Doors are made from high quality fiber cement boards that protect against

termite, fire and moisture. These high quality doors can be installed with a variety of

frames such as wooden, mild steel and concrete giving strength and stability.

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PRODUCTION FACILITIES

Production Facilities- BHAGWANPUR WORKS

Everest Industries has established a green field, ultra-modern manufacturing unit,

spread over an area of 21 acres at Bhagwanpur, (Haridwar district), Roorkee

(Uttrakhand) . The plant manufactures the following products - Roofing Sheets, Everest

Fibre cement Boards, Pre Engineered Steel Buildings and Smart Steel Buildings. This

plant has an installed capacity of 50,000 tonnes of Fibre Cement Boards, 40, 000 metric

tones of steel fabrication products and 1-lakh tonnes of roofing products per annum.

The company believes in conserving the environment and hence, there are several trees

planted in the factory premises. The factory has made arrangements for water

harvesting. All water from the rooftop and open spaces is channelised through the storm

water drains and directed to the six recharge wells which are strategically located. Apart

from these wells there are 2 ponds created to trap sudden heavy downpour. The factory

does not discharge any of its waste into the environment. Moreover, any industrial

waste produced in the Bhagwanpur unit is recyclable.

The plant also organizes safety training at the plant for their workers'

welfare by creating awareness among the workers about ways of handling industrial

materials, operating cranes and working with electrical circuits.

Products

1. Wall solutions

2. Ceiling solutions

3. Floor solutions

4. Chrysotile Asbestos Cement Corrugated (CBS) Roofing Sheets

5. Solid Wall Panels

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6. Pre Engineered Steel Buildings

7. Smart Steel Buildings

8. Other Moulded Goods (Accessories)

Initiatives

1. Development of Green Belt

2. Rain Water Harvesting

3. Effluent Treatment Plant for 100% recycling of process effluents

4. Energy Conservation

Welfare and social activities

1. Occupational Health centre

2. Canteen for employees/workmen

3. Everest Ladies Club, Roorkee

4. Community Development

5. Trained for self employment for under privileged women- Tailoring and

embroidering.

Production Facilities- KYMORE WORKS

Established in 1934, in Katni, Madhya Pradesh is the first plant in India that was setup

to manufacture Fiber-Cement Roofing Sheets & Accessories.

At Kymore Works great emphasis is on Safety, Health & Environment to ensure high

level of safety environment at workplace. KW has been honoured by State Level Award

as the first and only unit in M.P. among similar manufacturers to have been awarded by

46

the Government of Madhya Pradesh for excellence in the fields of Safety, Health &

Environment.

Over the years, despite of being of the oldest unit, continues to improve and flourish

with highest levels of performance in its various operations.

Products

1. Asbestos Cement Corrugated (CBS) roofing sheets


Certification

1. QMS : IS/ISO-9001:2000 and EMS-IS/ISO 14001

Initiatives

1. Afforestation and development of Green Belt


3. Treatment of Domestic Effluent in an oxidation pond.




1. Integrated township for employees and workmen.



4. Recreation/cultural club (Everest Club, Kymore)

5. Everest Middle School – open to public residing in the vicinity of Kymore

6. Computer Learning Centre – open for wards of employees and general public.

47

7. Everest Ladies Club, Kymore – actively works for the benefit of weaker sections,

ladies and general public staying in the vicinity of Kymore.

Production Facilities- KOLKATA WORKS

Established in 1938, in Calcutta now known as Kolkata is the second plant of Everest

that was setup to manufacture Fiber-Cement Roofing Sheets & Accessories.

At Calcutta Works is spread in 7 acres of land at Taratolla Road and during it existence

for over 75 years great emphasis is on Safety, Health & Environment to ensure high

level of safety environment at workplace. Over the years, despite of being of the oldest

unit, continues to improve and flourish with highest levels of performance in its various

operations.

Products

1. Asbestos Cement Corrugated (CBS) roofing sheets


Certification

1. QMS : IS/ISO-9001:2000 and EMS-IS/ISO 14001

Initiatives




48



1. Integrated township for employees



4. Recreation/cultural club (Everest Club, Kolkata)

5. Everest Ladies Club, Kolkata

Production Facilities- NASHIK WORKS

Lakhmapur Works established In the year 1994-95, is about 35 kms away from the

holy city of NASHIK.

LW has advanced manufacturing facility for the manufacturing of AC Corrugated

Roofing sheets, flat boards, compressed boards, and solid wall panels.

LW was the first unit to manufacture Non-asbestos Roofing Sheets and the flat boards

in India.

Products

1. Asbestos Cement Corrugated Roofing sheets


3. Non-Asbestos Flat Boards

4. Compressed Boards (Endura), Colour Compressed Boards

5. Solid Wall Panels

Certification

IS/ISO 9001:2000

49

Initiatives




4. Sewage Treatment Plant for treatment of Canteen wastes / Domestics waste


6. Vermiculture Plant


1. Integrated township for employees

2. Club House

3. Occupationa

4. l Health centre


6. Everest Ladies Club, Lakhmapur

Production Facilities- PODANUR WORKS

Podanur Works established in the year 1953, is about 10 kms. away from south Indian

industrial town of Coimbatore and is well connected by road and rail. PW commenced

production in 1953 with manual corrugation of AC sheets and Other Moulded Goods,

and over the years, it gradually transformed itself into a modernized plant, with vacuum

corrugation. Today, PW had two lines for manufacturing AC Corrugated roofing sheets

50

of CBS & CTS profiles, and Non-Asbestos Roofing (Hitech) sheets and OMG

Accessories. The Hitech Products are manufactured adapting the HIPP technology

(High Impact Polypropylene) with its unique feature of inherent flexibility and ensures

safety for the roofers.

Products

1. Asbestos Cement Roofing sheets – CBS and CTS profiles

2. Non-Asbestos Roofing (Hitech) sheets - Terracoata Red, Tropical Green & Ivory

White Shades.


Certification

1. IS/ISO 9001:2000

2. IS/ISO 14001:2004

Initiatives




4. Sewage Treatment Plant for treatment of Canteen wastes / Domestics waste



1. Integrated township for employees & workmen

2. Recreation centre



51

CHAPTER- II

OBJECTIVE OF THE STUDY

52

OBJECTIVE OF THE STUDY

1. To understand the process and policies of breakages settlement of Everest as well

as of its competitors.

2. To ascertain the satisfaction level among the customers regarding breakages in

Everest products.

3. To determine the areas of improvement and things to be done to enhance the

satisfaction level.

53

CHAPTER- III

RESEARCH METHODOLOGY

54

RESEARCH METHODOLOGY

In order to understand the satisfaction level of the customers, I have prepared a

questionnaire consisting of both structured as well as unstructured questions. Some of

the question are close ended where as others are open ended. To get the responses, I

went to Haryana region mainly Sonepat, Gannaur, Asandh, Karnal, Kurukshetra,

Yamunanagar, and Ambala. For the analysis of the responses, I have used excel sheet to

come to a conclusion regarding preferences and behavior of a respondent and continued

this procedure for all the respondents. I used pie charts to come to the final conclusion

as to determine the positive and negative attitudes of customer towards the Breakages

Settlement Process and Policies adopted by EVEREST INDUSTRIES LIMITED.

55

CHAPTER- IV

ANALYSIS OF COMPETITORS

56

EVEREST & ITS COMPETITORS

57

HYDERABAD INDUSTRIES LIMITED

Hyderabad Industries Limited is a flagship Company of the C.K.Birla group of Companies, incorporated on 17th June 1946. HIL has blazed a pioneering path in the building products industry. HIL has led the cement industry for well over five decades. Today HIL is a multi product, multi locational organization with a formidable network of branches, depots, stockists and personnel spread all over India.

HIL being backed by the ornagisational and technical expertise of the Birlas, also has a Board of directors comprising experienced personnel from Business, Finance and Industry. The Board is chaired by Mr.C.K.Birla.

Product Range 1. CHARMINAR A.C.Sheets 2. AEROCON Panels

Partitions

Prefab Structures

Power Plant

School Building

Low Cost Housing

Mezzanine Flooring 3. AEROCON Blocks

HQ Blocks

Jumbo Blocks

Infill Blocks 4. Flex-o-Board 5. Charminar Board 6. Charminar Super Board 7. Aerocool 8. Green Products

Aerocon Panels

Aerocon H Q Blocks

Board & Super Board 9. Hysil

58

VISAKA INDUSTRIES LIMITED

Visaka Industries started manufacture in 1985 with the commissioning of its Fibre Cement division in Hyderabad, Andhra Pradesh, India. This joint sector company was promoted by Dr. G. Vivekanand and the Andhra Pradesh Industrial Development Corporation to manufacture Fibre Cement Sheets with a capacity of 36,000 tonnes per annum. Currently Visaka produces 600,000 tonnes of fibre cement sheets per year.

Visaka's greatest strenth is its people. All Visaka personnel are highly dedicated professionals, with decades of experience in the Fibre Cement Industry.

Visaka's high-tech Fibre Cement plant is a fully automated factory incorporating the latest and most sophisticated technology. Resulting in consistency - in physical properties and strenght, which far exceeds the standards prescribed by I.S.I.

Products

Fibre Cement Sheets

Accessories

1. Close Fitting Adjustable Ridges 2. North Light Ridges 3. North Light Curve 4. Roof Lights 5. Apron piece 6. Barge Boards 7. Serrated Adjustable Ridges 8. Ridge Finials

59

RAMCO INDUSTRIES LIMITED

Ramco Industries Ltd is one of the best performing, highly efficient producer of Fibre Cement Sheets in India and is the Market leader. RIL has pioneered and introduced the innovative Calcium Silicate Board, a versatile Building Interior Product in India

Ramco Industries Limited, part of RAMCO group of companies entered the asbestos cement field in 1967. Ramco's first asbestos cement sheet plant was set up at Arakkonam (Tamil Nadu) in 1967 and since then the production technology has been updated continuously. The second sheet plant was commissioned at Karur (Karnataka) in 1974 followed by one more sheet plant at Maksi (Madhya Pradesh) in 1987. A plant for the manufacture of AC pressure pipes in 5 metres length and in diametres of 80 mm to 1000 mm was established at Maksi (MP) in 1983. This was the first plant in India to introduce pipes of 5 M length and diametres of above 600 mm.

RIL is operating the most modern fibre cement roofing sheets and pipe plants in India today - in Arakkonam, Tamil Nadu; Karur, Karnataka; Maksi, Madhya Pradesh; Silvassa, Union Territory of Dadra & Nagar Haveli; Kharagpur, West Bengal; Vijayawada, Andhra Pradesh; Sinugra, Gujarat;

The present aggregate capacity for Fibre Cement Sheets is 5 lakh tonnes per annum and Fibre Cement Pressure Pipe is 30 lakh tonnes per annum. Its turnover is around Rs. 300 crores and it employs about 1500 persons.

Products Range

1. Ramco Fibre Cement Sheets 2. Ramco Roofing Accessories 3. Ramco Hilux Calcium Silicate Boards 4. Ramco Fibre Cement Pressure Pipes

60

Market Segmentation (North Zone)

Everest HIL Visaka UPAL

Primary

Market

Uttranchal,

U.P.(Muzaffarnagar,

Saharanpur, Bijnor,

Meerut),

HRY(Karnal,

Yamunanagar)

Strategic

Market

Western U.P.

Haryana, Punjab

Aligarh, Agra,

Firozabad, Etah,

Mathura,

Shahjahanpur,

Gzbd, Moradabad,

Rampur

Haryana, Agra,

Mathura,

Gzbd, Noida,

Bulandshehar,

Meerut, Delhi,

Muzaffarnagar

Eastern part of

Western U.P.-

Shahjahanpur,

Bareilly,

Manpuri,

Itawah, Etah,

J.P.Nagar

U.P.-

J.P.Nagar,

Amroha,

Moradabad,

Rampur,

Bareilly,

Hathras,

Aligarh

Non-

Strategic

Market

Rajasthan, Jammu

& Kashmir

Eastern U.P.,

Jammu &

Kashmir

Rajasthan,

U.K., Punjab

Rajasthan,

U.K., Punjab

*These Definitions of markets become more important in Non-Season Areas.

Primary Market: Primary Market is that market where we wipe out the competitors and try every possible thing that there should not be any counter of our competitors. This we do by extensive brand promotion. It is a low freight area. We try to revamp the market. Generally 150 to 200 kms area around Factory and 100 kms from Depot is considered as primary market.

Strategic Market: Strategic market is that market where we fight with our competitors with limited resources. The Freight is low freight there. And, the competition is very strong. In this, we try to get maximum return with minimum investment. The investment is done in terms of brand promotion. This area accounts for the major revenue generation area.

Non-Strategic Market: Non-Strategic market is that market where freight is more as compared to other markets. In this Market, we give our extra production that can not be sold in other markets.

61

Quarter wise comparison of Everest’s Share price with

Sensex in the same period

1) BOMBAY STOCK EXCHANGE (B.S.E)

Quarter 1: April 1, 2008 to June 30, 2008

62

Quarter 2: July 1, 2008 to Sept 30, 2008

Quarter 3: Oct 1, 2008 to Dec 31, 2008

63

Quarter 4: Jan 1, 2009 to March 31, 2009


64

2) NATIONAL STOCK EXCHANGE (N.S.E)


Quarter 2: July 1, 2008 to Sept 30, 2008

65

Quarter 3: Oct 1, 2008 to Dec 31, 2008

Quarter 4: Jan 1, 2009 to March 31, 2009

66


EVEREST with its Competitors (as at July 07, 2009)

67

Comparison on the basis of Balance Sheet

68

Comparison on the basis of Profit & Loss A/C

69

Market Trend for Last 7 Days, 15 Days, 30 days & 90 Days

70

CHAPTER- V

EVEREST- FINANCIALS

71

EVEREST- FINANCIALS

Balance Sheet over last 5 Years

72

Balance Sheet for the Year 2008-09

73

EVEREST: Capital Structure

74

Brief Financials

Live B.S.E & N.S.E Quotes (as on July 07, 2009)

75

CHAPTER- VI

PROCESS AND POLICIES OF BREAKAGES SETTLEMET &

ANALYSIS

76

BREAKAGE TREND

DELHI

Month Data % AGE Qty Recd. Transit

Breakage Depot

Breakage Total

Breakage SALVAGES

NET LOSS

Transit Breakage

Depot Breakage

Total Breakage

Net Loss

APR'08 354.75

13.77

26.65

40.42 26.80

13.62 3.88

7.51

11.39

3.84

MAY'08 213.54

4.10

64.81

68.91 41.65

27.26 1.92

30.35

32.27

12.76

JUN'08 277.19

10.65

55.19

65.83 51.42

14.42 3.84

19.91

23.75

5.20

JUL'08 380.45

14.60

12.79

27.39 8.98

18.40 3.84

3.36

7.20

4.84

AUG'08 315.30

36.96

65.13

102.09 63.77

38.33 11.72

20.66

32.38

12.16

SEP'08 409.20

12.34

32.12

44.46 25.67

18.79 3.02

7.85

10.86

4.59

OCT'08 253.48

7.43

10.50

17.93 12.54

5.39 2.93

4.14

7.07

2.13

NOV'08 465.19

12.74

12.96

25.70 8.38

17.31 2.74

2.79

5.52

3.72

DEC'08 948.31

18.27

17.60

35.87 11.06

24.82 1.93

1.86

3.78

2.62

JAN'09 1,763.60

9.32

10.71

20.02 9.90

10.13 0.53

0.61

1.14

0.57

FEB'09 1,487.10

36.59

16.38

52.98 33.42

19.55 2.46

1.10

3.56

1.31

MAR'09 766.39

4.18

18.03

22.21 12.04

10.17 0.55

2.35

2.90

1.33

7,634.49 180.95 342.86 523.80 305.63 218.17 2.37 4.49 6.86 2.86

FARIDABAD

Month Data % AGE

Qty Recd.

Transit Breakage

Depot Breakage

Total Breakage

SALVAGES

NET LOSS

Transit Breakage

Depot Breakage

Total Breakage

Net Loss

APR'08 362.38

14.49

-

14.49

10.67 3.82

4.00

-

4.00

1.05

MAY'08 162.43

3.54

-

3.54

13.47

(9.94) 2.18

-

2.18

(6.12)

JUN'08 183.44

6.32

-

6.32

7.27

(0.96) 3.44

-

3.44

(0.52)

JUL'08 429.08

13.55

46.39

59.94

49.70 10.24

3.16

10.81

13.97

2.39

AUG'08 365.64

26.93

78.53

105.46

87.40 18.06

7.36

21.48

28.84

4.94

SEP'08 578.28

17.17

11.79

28.96

- 28.96

2.97

2.04

5.01

5.01

OCT'08 487.46

14.72

19.16

33.88

36.78

(2.91) 3.02

3.93

6.95

(0.60)

NOV'08 404.76

11.72

62.30

74.02

15.65 58.37

2.90

15.39

18.29

14.42

DEC'08 704.72

31.60

0.41

32.02

20.13 11.88

4.48

0.06

4.54

1.69

JAN'09 253.79

14.69

38.09

52.78

20.24 32.54

5.79

15.01

20.80

12.82

FEB'09 61.96

5.54

6.55

12.08

12.51

(0.42) 8.93

10.57

19.50

(0.68)

MAR'09 125.01

5.04

2.41

7.45

22.73

(15.28) 4.03

1.92

5.96

(12.23)

4,118.92 165.31 265.62 430.92 296.56 134.36 4.01 6.45 10.46 3.26

77

JAIPUR

Month Data % AGE

Qty Recd.

Transit Breakage

Depot

Breakage

Total

Breakage

SALVAGES

NET LOSS

Transit Breakage

Depot

Breakage

Total

Breakage

Net Loss

APR'08 677.88

6.42

3.52

9.94

9.69 0.25

0.95

0.52

1.47

0.04

MAY'08 1,225.82

19.44

7.27

26.70

4.97 21.73

1.59

0.59

2.18

1.77

JUN'08 668.46

23.38

54.99

78.36

138.08

(59.72) 3.50

8.23

11.72

(8.93)

JUL'08 251.88

13.07

92.08

105.15

49.91 55.24

5.19

36.56

41.75

21.93

AUG'08 397.59

5.10

32.71

37.80

41.65

(3.85) 1.28

8.23

9.51

(0.97)

SEP'08 320.12

4.09

-

4.09

- 4.09

1.28

-

1.28

1.28

OCT'08 408.88

4.18

12.05

16.23

14.72 1.51

1.02

2.95

3.97

0.37

NOV'08 760.70

13.99

39.69

53.68

11.17 42.51

1.84

5.22

7.06

5.59

DEC'08 492.51

10.24

-

10.24

12.97

(2.74) 2.08

-

2.08

(0.56)

JAN'09 804.83

21.20

-

21.20

- 21.20

2.63

-

2.63

2.63

FEB'09 834.95

11.19

50.36

61.55

15.21 46.34

1.34

6.03

7.37

5.55

MAR'09 1,238.33

25.25

21.42

46.68

29.16 17.52

2.04

1.73

3.77

1.41

8,081.95 157.53 314.08 471.61 327.54 144.08 1.95 3.89 5.84 1.78

RAJPURA

Month Data % AGE

Qty Recd.

Transit Breakage

Depot Breakage

Total Breakage

SALVAGES

NET LOSS

Transit Breakage

Depot Breakage

Total Breakage

Net Loss

APR'08 -

-

-

-

- -

-

-

-

-

MAY'08 597.31

17.37

1.14

18.51

10.07

7.05 2.91

0.19

3.10

1.18

JUN'08 331.80

16.91

9.73

26.65

14.09

12.29 5.10

2.93

8.03

3.70

JUL'08 352.05

11.57

0.07

11.64

7.39

3.98 3.29

0.02

3.31

1.13

AUG'08 490.96

11.38

-

11.38

3.81

3.55 2.32

-

2.32

0.72

SEP'08 842.56

17.56

21.33

38.89

9.76

6.32 2.08

2.53

4.62

0.75

OCT'08 408.10

6.74

1.13

7.87

5.99

5.09 1.65

0.28

1.93

1.25

NOV'08 728.16

24.06

13.34

37.40

20.91

14.06 3.30

1.83

5.14

1.93

DEC'08 1,185.37

66.50

21.50

88.00

29.83

36.34 5.61

1.81

7.42

3.07

JAN'09 800.79

30.69

-

30.69

38.44

22.65 3.83

-

3.83

2.83

FEB'09 899.37

32.54

-

32.54

17.18

15.41 3.62

-

3.62

1.71

MAR'09 1,215.91

50.25

-

50.25

32.70

4.78 4.13

-

4.13

0.39

7,852.37 285.58 68.24 353.82 190.16 131.51 3.64 0.87 4.51 1.67

78

YAMUNANAGAR

Month Data % AGE

Qty Recd.

Transit Breakage

Depot

Breakage

Total

Breakage

SALVAGES

NET LOSS

Transit Breakage

Depot

Breakage

Total

Breakage

Net Loss

APR'08 - - - - -

-

-

-

-

-

MAY'08 - - - - -

-

-

-

-

-

JUN'08 - -

- - -

-

-

-

-

-

JUL'08 - - - - -

-

-

-

-

-

AUG'08 - - - - -

-

-

-

-

-

SEP'08 - - - - -

-

-

-

-

-

OCT'08 - - - - -

-

-

-

-

-

NOV'08 - - - - -

-

-

-

-

-

DEC'08

1,038.77

31.36

4.55

35.91 9.65

26.26

3.02

0.44

3.46

2.53

JAN'09

1,179.33

29.57

29.47

59.04 -

59.04

2.51

2.50

5.01

5.01

FEB'09

662.06

40.83 -

40.83 7.94

32.89

6.17 -

6.17

4.97

MAR'09

583.74

20.09

11.27

31.36 17.57

13.79

3.44

1.93

5.37

2.36

3,463.91

121.85

45.29 167.14

35.16 131.98

3.52

1.31

4.83

3.81

MUZAFFARNAGAR

Month Data % AGE

Qty Recd.

Transit Breakage

Depot Breakage

Total Breakage

SALVAGES

NET LOSS

Transit Breakage

Depot Breakage

Total Breakage

Net Loss

*100 -

-

-

-

- -

-

-

-

-

MAY'08 -

-

-

-

- -

-

-

-

-

JUN'08 -

-

-

-

- -

-

-

-

-

JUL'08 -

-

-

-

- -

-

-

-

-

AUG'08 -

-

-

-

- -

-

-

-

-

SEP'08 -

-

-

-

- -

-

-

-

-

OCT'08 -

-

-

-

- -

-

-

-

-

NOV'08 -

-

-

-

- -

-

-

-

-

DEC'08 -

-

-

-

- -

-

-

-

-

JAN'09 991.69

14.03

-

14.03

-

14.03 1.41

-

1.41

1.41

FEB'09 1,983.79

34.86

-

34.86

-

34.86 1.76

-

1.76

1.76

MAR'09 2,055.85

39.40

0.49

39.89

- -

1.92

0.02

1.94

-

5,031.32 88.28 0.49 88.78 - 48.88

1.75 0.01 1.76 0.97

79

MEERUT

Month Data % AGE

Qty Recd.

Transit Breakage

Depot

Breakage

Total

Breakage

SALVAGES

NET LOSS

Transit Breakage

Depot

Breakage

Total

Breakage

Net Loss

APR'08 643.28

13.52

0.04

13.56

0.01 13.55

2.10

0.01

2.11

2.11

MAY'08 1,144.22

15.61

-

15.61

5.28 10.33

1.36

-

1.36

0.90

JUN'08 1,480.00

30.35

-

30.35

131.73

(101.38) 2.05

-

2.05

(6.85)

JUL'08 572.76

6.18

-

6.18

- 6.18

1.08

-

1.08

1.08

AUG'08 660.06

8.71

-

8.71

- 8.71

1.32

-

1.32

1.32

SEP'08 815.83

28.20

-

28.20

18.55 9.65

3.46

-

3.46

1.18

OCT'08 558.43

7.46

29.61

37.07

14.84 22.23

1.34

5.30

6.64

3.98

NOV'08 1,111.69

15.68

0.98

16.66

4.81 11.85

1.41

0.09

1.50

1.07

DEC'08 1,154.82

48.96

74.50

123.46

18.44 105.01

4.24

6.45

10.69

9.09

JAN'09 646.60

5.77

6.04

11.81

71.89

(60.08) 0.89

0.93

1.83

(9.29)

FEB'09 -

-

41.11

41.11

- 41.11

-

-

-

-

MAR'09 -

-

14.27

14.27

- 14.27

-

-

-

-

8,787.68 180.44 166.55 346.99 265.56 81.43 2.05 1.90 3.95 0.93

CHANDIGARH

Month Data % AGE

Qty Recd.

Transit Breakage

Depot Breakage

Total Breakage

SALVAGES

NET LOSS

Transit Breakage

Depot Breakage

Total Breakage

Net Loss

APR'08 989.68

22.15

7.62

29.77

5.88 23.89

2.24

0.77

3.01

2.41

MAY'08 603.32

14.29

2.30

16.59

22.11

(5.51) 2.37

0.38

2.75

(0.91)

JUN'08 420.10

7.55

9.69

17.24

80.19

(62.95) 1.80

2.31

4.10

(14.98)

JUL'08 485.62

12.08

2.91

14.99

5.28 9.71

2.49

0.60

3.09

2.00

AUG'08 555.07

19.45

43.42

62.87

41.45 21.42

3.50

7.82

11.33

3.86

SEP'08 161.00

7.08

42.41

49.49

27.88 21.62

4.40

26.34

30.74

13.43

OCT'08 -

-

32.96

32.96

29.69 3.27

-

-

-

-

NOV'08 -

-

-

-

- -

-

-

-

-

DEC'08 -

-

-

-

- -

-

-

-

-

JAN'09 -

-

-

-

- -

-

-

-

-

FEB'09 -

-

-

-

- -

-

-

-

-

MAR'09 -

-

-

-

- -

-

-

-

-

3,214.80 82.60 141.32 223.92 212.47 11.45 2.57 4.40 6.97 0.36

80

KOTA

Month Data % AGE

Qty Recd.

Transit Breakage

Depot

Breakage

Total

Breakage

SALVAGES

NET LOSS

Transit Breakage

Depot

Breakage

Total

Breakage

Net Loss

APR'08 269.21

12.30

43.15

55.45

- 55.45

4.57

16.03

20.60

20.60

MAY'08 850.56

30.66

2.62

33.28

2.63 30.65

3.60

0.31

3.91

3.60

JUN'08 148.33

31.73

15.77

47.49

366.00

(318.51) 21.39

10.63

32.02

(214.73)

JUL'08 372.92

6.12

7.35

13.47

39.15

(25.69) 1.64

1.97

3.61

(6.89)

AUG'08 258.87

0.36

34.07

34.43

- 34.43

0.14

13.16

13.30

13.30

SEP'08 62.88

0.71

-

0.71

- 0.71

1.12

-

1.12

1.12

OCT'08 29.50

0.49

5.54 6.02

2.11 3.92

1.65

18.76

20.42

13.28

NOV'08 -

-

11.17

11.17

3.91 7.26

-

-

-

-

DEC'08 -

-

-

-

- -

-

-

-

-

JAN'09 -

-

-

-

- -

-

-

-

-

FEB'09 -

-

-

-

- -

-

-

-

-

MAR'09 -

-

-

-

- -

-

-

-

-

1,992.27 82.35 119.67 202.02 413.80 (211.78) 4.13 6.01 10.14 (10.63)

KARNAL

Month Data % AGE

Qty Recd.

Transit Breakage

Depot Breakage

Total Breakage

SALVAGES

NET LOSS

Transit Breakage

Depot Breakage

Total Breakage

Net Loss

APR'08 374.77

12.86

-

12.86

16.41

(3.55) 3.43

-

3.43

(0.95)

MAY'08 254.14

6.60

15.46

22.05

25.14

(3.08) 2.60

6.08

8.68

(1.21)

JUN'08 253.99

4.26

43.19

47.45

66.67

(19.22) 1.68

17.00

18.68

(7.57)

JUL'08 476.67

6.91

12.35

19.26

5.81 13.45

1.45

2.59

4.04

2.82

AUG'08 738.10

11.83

-

11.83

- 11.83

1.60

-

1.60

1.60

SEP'08 759.20

58.24

67.09

125.33

14.58 110.74

7.67

8.84

16.51

14.59

OCT'08 357.78

6.13

24.79

30.92

23.03 7.90

1.71

6.93

8.64

2.21

NOV'08 60.20

1.03

26.56

27.59

30.38

(2.79) 1.71

44.12

45.83

(4.64)

DEC'08 -

-

1.51

1.51

- 1.51

-

-

-

-

JAN'09 -

-

-

-

- -

-

-

-

-

FEB'09 -

-

-

-

- -

-

-

-

-

MAR'09 -

-

-

-

- -

-

-

-

-

3,274.85 107.86 190.94 298.80 182.02 116.79 3.29 5.83 9.12 3.57

81

ANALYSIS

1. Transit loss can be reduced by better packaging & supervision at the time of

loading of material.

2. Reclamation of damaged material, if completed without loss of time, salvage is

much better as such the net loss can be reduced.

3. Maximum net loss (%age) was occurred at Faridabad Depot among all the depots

taken together. It means that the functioning needs to be streamlined there.

4. Salvage should be done on monthly basis. It should not be carried forward to next

month.

5. Negative net loss tells that salvage given is more than the total breakage. This

might be the case if some breakage already there in the lot & that breakage plus

the current month breakage gets salvage against the current month breakage.

6. Minimum loss percentage is at Rajpura depot (except Muzaffarnagar which was

opened in the month of Jan’ 09). It means that the working conditions are good

there. And, the workers there are more equipped with the handling the material in

a right way.

82

7. Yamunanagar Depot was opened in Dec’08. But, the net loss is very high seeing

it worked only for three months. So, the worker there needs to be trained to avoid

the total breakage as well as the packaging should be done properly to avoid

breakages.

8. Among the four closed depots, Meerut depot, Chandigarh Depot, Kota depot and

Karnal depot, Karnal depot registered the highest net loss percentage of 3.57%.

83

Process of Breakages Settlement at EVEREST

The process of breakages settlement at Everest Industries Limited is as follows:

First of all, the production takes place at the plant and from there the goods produced goes to the various depots. From depots as well as from Bhagwanpur Works, the goods produced goes to Customers/Stockiest/Retailers/Project sites. Some breakages occur as also quality complaints are received when the goods reached at the Customers/Stockiest/Retailers/Project sites. Then, the Customers/Stockiest/Retailers/Project sites inform the stockiest/Field Officers who in turn log-in a complaint with the sales department, North Zone Office in a specified format called a Breakage Report.

Then, the sales department sends the breakage report to the factory for the quality check (QC) after compilation of all breakage report from all the Customers/Stockiest/Retailers/Project sites. Then, a quality control officer or sales officer of that particular territory goes and checks the quantum of breakages. A report is to be prepared after the QC or sales officer visit to check the quantum of breakages. The report prepared by QC is called CSR (Customer Service Report). And, the report made by sales officer is called CIR (Complaint Investigation Report). QC submits his report to the VP of that particular Works/Plant. And, the sales officer submits his report to the Senior sales officer after signing who in turn sends it to the Deputy Manager/ Manager of that particular region.

Then, the report comes to Zonal Office where Zonal Head signs the report and sends it for the further processing. Here, the party has the option of either accepting the credit notes or getting their defected materials replaced. Issue of credit notes is done as per company policy. It is done according to a slab system predetermined by the company which is as under:

Amount (Rs.) of the credit notes Handled by 1-8500 Zonal Office 8500 & above Head Office (H/O)

84

It means the cases in which the issuance of credit notes does not exceed Rs. 8500/- , those cases are to be handled by Zonal Office and credit notes are to be issued by them.

And, those cases in which the issuance of credit notes exceeds Rs. 8500/-, those cases are to be handled by H/O and credit notes are to be issued by Zonal Offices after prior approval from H/O.

If the case is being handled by Zonal Office and credit notes are to be issued by them to the concerned parties, then the credit notes must carry the signature of Zonal Head (DGM) and the Finance Head. The lead time (receiving the CSR/CIR and issuing the credit notes) is 15-20 days in normal circumstances.

If the case is being handled by H/O then the credit notes are issued after approval from the following persons:

Quantum of Credit Notes (in Rs.) Approval required from 8501-35000 Manager, MS 35000-50000 Product Head 50000 & above Executive Director

After the approval from the H/O, credit notes are issued to the parties and the claim is settled.

85

Process of Breakages Settlement of Competitors (North India)

Hyderabad Industries Limited (HIL)

Stockiest bring the broken/damaged material to the nearest Depot/factory along with full details of sizes and batch numbers, as also nature of breakages.

Company replaces the same as per the sizes received. Company also gives the option to take the material in their next supply. To & Fro Freight is to be borne by the stockiest.

In case of projects, QC inspection is done and replacement, if required is done through stockiest in case of small quantity, however, for truck load materials the same is replaced by the company. Freight from the site to company’s depot/factory is to be borne by the project party. The freight from Depot/Factory is borne by the company.

U.P. Asbestos Limited (UPAL)

UPAL’s policy is somewhat same as that of us i.e. credit note will be issued to the customer after prior inspection by QC. But, the difference is that their big stockiest provide replacement facility to their sub-dealers. They ask sub-dealers to bring the broken material to them and take the fresh material. And, the freight is to be borne by the sub-dealers themselves. The company has no role in this whole process. This is done by Big stockiest on their behalf. Then, QC will inspect the broken material collected at the stockiest and credit note will be issued to the Big Stockiest.

Visaka Industries Limited

Visaka’s policy is also same as that of us but, some dealer gets replacement in areas like Ferozabad, Mathura etc. from the big stockiest. The difference between Upal & Visaka is that in Upal big stockiest has to replace the material but in case of Visaka replacement is not compulsory. This trend was developed by Upal stockiest. Visaka gives credit note after inspection by QC (generally take six months for one inspection).

Ramco. Industries Limited

The breakage policy at Ramco is that they pay 1% flat of net billing to the stockiest. Inspection is done only if abnormal breakage is there in the truck and credit note is issued to the stockiest after inspection.

86

CHAPTER- VII

CUSTOMER SATISFACTION SURVEY

87

Analysis of Questionnaire with the help of Graphs

1) Which products do you use under Roofing?

a. Stone Slabs

b. Concrete Structure

c. Thatched Roof

d. A C Sheets

e. Galvanized Iron Sheets

2) Do you know anything about Everest products?

a. Yes b. No

88

3) If you take a truck of 15 tonnes, on an average, how many sheets do you find broken out?

a. 5-10 sheets

b. 10-20 sheets

c. 20-30 sheets

d. 30 sheets and above

4) How do you find the process of breakages settlement in Everest and the process which you have experienced?

a. Easy

b. Moderate

c. Difficult

89

5) What do you prefer to have after the breakages settlement?

a. Replacement of broken products

b. Issue credit note

c. Issue C/N & salvage by company person

d. Fixed percentage of breakages

6) What is the normal time gap between your intimation about broken material to Everest and receipt of Credit Notes?

a. 15-30 days

b. 30-60 days

c. More than 60 days

90

Findings from the Survey

1. AC Sheets are more popular than GI Sheets in G.T. Road belt, Haryana.

2. Local billing is done from Yamunanagar Depot and CST billing is done from

Bhagwanpur Works.

3. Main competitors are Upal, Charminar, Visaka, Ramco & Super.

4. On an average 5-15 sheets are found broken in Everest Material on regular basis.

5. According to some stockiest, the quantum of breakages had been reduced when

the delivery is started from BW works.

6. The quality of material from Lakhmapur works is better than that of BW works.

7. Most of the stockiest find breakage settlement process of competitors is better

than Everest.

8. Delay in delivery is very common. Sometimes the delay is more than 3-5 days.

9. Due to late delivery of material, some stockiest lost 3-5 customers.

10. Some stockiest are of the opinion that the sales officer does not come to see the

broken material. Sales Officer should be more active.

11. Another complaint is that, Sales Officer changes on a frequent basis. So, they are

not able to make good relationship and understanding with the Sales Officer.

12. Quality Officer never came to some stockiest to check the broken material.

13. Stockiest are not able to get their claim because of difficult process of breakage

settlement.

14. Many stockiest are indifferent in getting their broken material replaced and

receiving credit notes.

15. There are very little complaints from end users of Everest products. It means that

the quality of material is good.

16. Rates are not an issue with most of the stockiest.

91

17. Some stockiest say that there should be a Customer Service Department in

Everest to look out for the complaints of customers.

18. Majority of the stockiest believe that the Normal time gap in settlement of one

claim and receiving the credit note takes more than two months. They consider

that the time gap is too long to be adjustable.

19. Thickness of AC Sheets is not equal. It varies many times.

20. Some stockiest say that sometimes bad material is loaded with good material at

the time of loading.

21. Credit notes of some stockiest are pending. And, in some cases the time gap is

more than 6 months.

22. Exclusive dealers of Everest are also facing the same problem with the breakage

settlement process. It impacts adversely on their loyalty towards the company.

92

Recommendations

1. Lead time should be minimized by making it mandatory for the Quality officers

to send in their reports next day to NZ Office after they have visited the stockiest

for Inspection. This will reduce the lead time considerably as the maximum time

is lost in this process.

2. Stacking should be done in such a way that the sheets of same dimensions should

be stacked with each other.

3. Sheets should be packed from all the sides and not from the bottom only to avoid

breakages in transit.

4. Transporter should also be called and given the instructions as to how to load the

material in the truck.

5. Due care should be given towards checking of thickness and weight

manufactured so that complaints should be reduced regarding thickness and over

or under weight of sheets.

6. Sales Officers should not over commit company norms.

93

Bibliography

1. www.everestind.com

2. http://myiris.com/shares/sectors/sectorStmt.php

3. www.google.com

4. http://www.moneycontrol.com/india/stockpricequote/cementproductsbuildingmat

erials/everestindustries/EI19

5. http://www.moneycontrol.com/competition/everestindustries/comparison/EI19

6. http://www.moneycontrol.com/stock-charts/everestindustries/charts/EI19

7. http://www.hil.in/

8. http://www.visaka.org/

9. http://www.ramcoindltd.com/

10. Annual Report 2008-09 of Everest Industries Limited.

http://www.everestind.com

http://myiris.com/shares/sectors/sectorStmt.php

http://www.google.com

http://www.moneycontrol.com/india/stockpricequote/cementproductsbuildingmat

erials/everestindustries/EI19

http://www.moneycontrol.com/competition/everestindustries/comparison/EI19

http://www.moneycontrol.com/stock-charts/everestindustries/charts/EI19

http://www.hil.in/

http://www.visaka.org/

http://www.ramcoindltd.com/

94

CHAPTER- VIII

ANNEXURES

95

Annexure I

Board of Directors

Particulars

Designation

Category Qualifications Expertise in specific

functional areas

M. L. Gupta

Managing

Director

Executive B. Tech (Hons) Technical / General

Management

Manish

Sanghi

Chief

Operating

Officer

Chief

Operating

Officer

B.E. (Mech.),

PGDM (IIM)

General Management

A. V.

Somani

Director Promoter

Director

M.Com, MBA Business Management

Sandeep

Junnarkar

Director Professional

Independent

LLB, Solicitor Banking, Corporate,

Exchange Control &

Securities Laws

Mohanlal

Bhandari

Director Professional

Independent

B.Com, FCA Finance, Accounts &

Taxation

Y.S.Rao Executive

Director

Executive

Director

B. Sc. - Mech.

Engg.

Manufacturing

Operation General

Management

M. L.

Narula

Director Non-Executive,

Independent

B.Sc. Elect. Engg.

General Management

96

Annexure II

Recent News about EVEREST

1) India’s Everest Seeks to Boost Exports to Gulf Issac John

30 June 2009 DUBAI - Everest Industries Limited, an Indian manufacturer of walling and flooring systems, said it expects to boost exports to the Gulf by up to 60 per cent as it saw a bigger demand for affordable building materials in the region hit by a slowdown in construction.

Everest, which generates $110 million in annual sales, plans to expand its dealer network in the Gulf and enter new Middle Eastern markets including Yemen, Syria and Jordan, said Manish Sanghi, the company’s Executive Director and Chief Operating Officer.

“The nature of building projects in the UAE and rest of the region is changing in the backdrop of the on-going economic meltdown. There is now a growing preference for cost-effective, ready-to-use products by the region’s construction industry,” he said.

“We will boost our network from 16 to 25 dealers across the region. Also under way is the launch of painted boards and floor boards to build on our current product portfolio in Gulf countries.”

Everest provides building products and materials for housing, commercial and industrial sectors in more than 15 countries. It has been present since 2003 in Dubai.

“Even during recession, we managed to post 80 per cent growth rate in the last fiscal and target 50 per cent growth in 2009-10,” Sanghi said. Everest’s products in the Gulf include heavy-duty cement boards, fibre cement siding and multi-purpose cement boards that it says are resistant to fire, moisture and termites.

“The multipurpose cement board, which are in big demand in the Gulf region, gives architects major flexibility of changing designs with thermal and acoustic insulation besides being maintenance free and highly durable. These boards allow you to do the finishes with paints, wall papers, texture coating and veneers,” Sanghi said.

Everest manufactures its products in India at facilities in Madhya Pradesh, West Bengal, Tamil Nadu, Maharashtra and Uttaranchal.

97

98

Annexure III

Location of Sales Depots of Everest compared with its

Competitors

ZONE DEPOT LOCATION EVEREST HIL VISAKA

NORTH ZONE

Punjab/Chandigarh

Rajpura Mandi Gobindgarh

Ludhiana

Rajasthan Jaipur Jaipur

U.P. Muzaffarnagar

Ghaziabad Ghaziabad

Faridabad Agra Agra

Uttarakhand Rudrapur Rudrapur

Delhi Delhi Delhi

J & K Jammu

Haryana Yamunanagar Panipat

EAST ZONE

Orissa Cuttack Bhubneswar Bhubneswar

Balasor Rourkela Balasor

Sambalpur

West Bengal

Burdwan Burdwan Burdwan Kharagpur Kolkata Baruipur

Siliguri Siliguri

Balichak

Jharkhand Ranchi Ranchi Ranchi Jamshedpur Jamshedpur

Dhanbad

Bihar

Patna Patna Patna

Siwan

Darbhanga

Teghra

Muzaffarpur

Assam Guwahati Guwahati Guwahati

Kolhapur Kolhapur Kolhapur

99

WEST ZONE

Maharashtra

Mumbai Nagpur Nagpur

Thane Nashik

Pune Tilekarwadi

Aurangabad

Dadar (W)

Mahim (W)

Solapur

Gujarat Ahmedabad Mehsana Ahmedabad

Surat Surat Valsad Rajkot Valsad

SOUTH ZONE

Andhra Pradesh Nellore Kondapally Vijayawada

Vishakhapatnam

Vishakhapatnam

Tirupati

Karnataka

Bangalore Bangalore Mangalore Mangalore Hubli Hubli Hubli Raipchur

Hassan

Tamil Nadu

Chennai Chennai Chennai Madurai Coimbatore Coimbatore

Hosur Hosur

Pondichery Pondichery

Tiruchirapally

Madurai

Kerala

Palakkad Trichur Palakkad Kochi Ernaculam Changanacherry

Kayamkulam Calicut

Kollam

CENTRAL ZONE

M.P. Indore Indore

U.P. Allahbad Varanasi Lucknow Chandauli Kanpur Gorakhpur Gorakhpur

Chattisgarh Bilaspur Raipur Raipur

100

Annexure IV

Comparison of AC Sheets of Everest with its Competitors

PARTICULARS EVEREST HIL RAMCO. VISAKA

Standard Lengths

1.5,1.75,2.0,2.25,2.5,2.75,3.0, 3.6 mtr.

1.5,1.75,2.0,2.25,2.5,2.75,3.0 mtr.

1.5,1.75,2.0,2.25,2.5,2.75,3.0 mtr.

1.5,1.75,2.0,2.25,2.5,2.75,3.0 mtr.

Thickness 6.00 mm 6.00 mm 6.00 mm 6.00 mm Overall Width 1050 mm 1050 mm 1050 mm 1050 mm Laid Width 1010 mm 1010 mm 1010 mm 1010 mm Depth of Corrugation 48 mm 48 mm 48 mm Max. Overhang unsupported 300 mm 300 mm 300 mm Running metres per ton (Approx.) 79 mtr. 78 mtr. Purlin spacing for Roofing (max.) 1.40 mm 1.40 mm 1.40 mm 1.40 mm Runner spacing for side cladding (max.) 1.70 mm 1.70 mm 1.70 mm 1.70 mm Actual cover of 3 m sheet as laid 2.88 m 2.88 m

101

Annexure V

102

Annexure VI

103

QUESTIONNAIRE Annexure VII

[For Customer]

1) Which products do you use under Roofing?

f. Stone Slabs

g. Concrete Structure

h. Thatched Roof

i. A C Sheets

j. Galvanized Iron Sheets

2) Do you know anything about Everest products?

a. Yes b. No

3) If you take a truck of 15 tonnes, on an average, how many sheets do you find broken out?

e. 5-10 sheets

f. 10-20 sheets

g. 20-30 sheets

h. 30 sheets and above

4) How do you find the process of breakages settlement in Everest and the process which you have experienced?

d. Easy

e. Moderate

104

f. Difficult

5) What do you prefer to have after the breakages settlement?

e. Replacement of broken products

f. Issue credit note

g. Issue C/N & salvage by company person

h. Fixed percentage of breakages

6) What is the normal time gap between your intimation about broken material to Everest and receipt of Credit Notes?

d. 15-30 days

e. 30-60 days

f. More than 60 days

7) What suggestions do you want to give to improve customer satisfaction regarding breakages of material in Everest products?

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