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Chapter no .6

FINDING AND ANALYSIS

Q.1). Have you ever tried Cadbury?

Yes No

Yes I have. Very Moorish!!!!

The above table indicates that

  100 % people are ever tried Cadbury

Q.2). Do you daily have Cadbury?

The above table indicates that

  24 % people said yes

  76% people said no

0

10

20

30

40

50

60

70

80

1

yes

no

0

20

40

60

80

1

yes

no

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Q.3). Do you prefer to eat Cadbury?

The above table indicates that

  94 % people said yes

  6% people said no

Q.4). Which brand comes to your mind when you hear the word Chocolate?

  Cadbury 42%

   Nestle 35%

  Amul 10%

  Parle 8%

  Others 5%

0 0.5 1 1.5 2

1) Do you prefer to eat

Cadbury?

yes 94%

no 10%

Cadbury

Nestle

Amul

Others

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Q.5). Are you aware with the following brands of chocolates?

INTERPRETATION:

The above table indicates that

  The number of people are aware about the Cadbury product 56% above

  Then nestle up to 24%

Q.6). Have you seen Cadbury advertising campaigns?

INTERPRETATION:

The above table indicates that

  Number of people are they seen the Cadbury advertising campaigns

0% 10% 20% 30% 40% 50%

1

Parle

Amul

Nestle

Cadbury

0%20%

40%60%

80%100%

no

10%

yes , 94%

no , 10%

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Q.7). Which Cadbury slogan/tagline comes to your mind first?

INTERPRETATION:

The above table indicates that

  There are most popular  tagline comes to your mind first customer kya swaad hai

zindagi mein

  Tehn after shubh aarambha was most popular tagline.

Q.8). What Cadbury advertisements are most appealing?

INTERPRETATION:

The above table indicates that

  This chart indicated most the people are seen the advertisement on television

,& redio .

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Kya swaad hai zindagi

mein

Khaane waalon ko

khaane ka bahana chahiye

Kuch meetha ho jaye

Shubh aarambh

Others

0

0.2

0.4

0.6

0.8

1

12

34

What Cadbury

advertisements are most

appealing?

Television 65%

Print 10%

Outdoor (hoardings,

billboards etc.) 5%

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Q.9). which product of Cadbury you like the most?

INTERPRETATION:

The above table indicates that

  Dairy milk    50%

  Five star    20%

   Nuties   7%

  Bytes   25%

  There are most popular brand are Cadbury dairy milk.

Q.10). Did you think the Cadbury product price is reasonable?

  Higher    NO

  Medium   YES

  Lower    NO

INTERPRETATION:

The above table indicates that

This table indicated to price are reasonable.

Series10

50

100

   D  a   i  r  y  m   i   l   k

   F   i  v  e  s   t  a  r

   N  u   t   i  e  s

   B  y  e   t  s

Percentage

product

Which product of cadbury you like the most?

Series1

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Q.11). What is your opinion about the Cadbury test it should be improved or 

not?

  Good   YES

  Better  

  Best  

  Improve   YES

  Can’t say  

INTERPRETATION:

The above table indicates that

  This table indicated the product is improved.

Q.12). Did you think Cadbury should launch more verities in products?

INTERPRETATION:

The above table indicates that

  The customer say they want to improve quality and launch the more

verities because now days people are buy which is new product in

market.

  There are 85% people said yes.  15% people said no.

yes

85%

no

15%

Did you think Cadbury should launchmore verities in products? 

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Q.13). Did you think Cadbury has taken over all the markets?

INTERPRETATION:

The above table indicates that

  This chart indicated to people says 70% of market is taken the Cadbury.

  And remaining people say of 30% the Cadbury has not taken all over 

market.

Q.14). Why did you like Cadbury in respect of all other products?

  Test   Yes

  Price  

  Quality  

INTERPRETATION:

The above table indicates that

  Because it’s test are good rather then other Cadbury. 

  And it’s price are also affordable to buy the Cadbury. 

  It is also available in different varieties.

  And quality are best.

0%

20%

40%

60%

80%

70%30%

yesno

   p   e   r   c   e   n   t   a   g   e 

Cadbury has taken over all themarkets?

Series2

yes 70%

no 30%

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Q.15). Did you think Cadbury is India’s no.1 chocolate? & Why? 

Ans-________________________________________________________ 

1)  Did you think Cadbury is most preferred product in other celebrations or in festivals?

Ans-___________________________________________________________ 

2)  If another brand of the same product appears in the market, will you prefer to

stop buying this brand and buy the new brand?

 No, not at all I may consider 

 No, I shall not can’t say

3)  If you don’t like to change to the new brand, then what are the reasons for continuing to

 purchase the old brand?