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Chapter no .6
FINDING AND ANALYSIS
Q.1). Have you ever tried Cadbury?
Yes No
Yes I have. Very Moorish!!!!
The above table indicates that
100 % people are ever tried Cadbury
Q.2). Do you daily have Cadbury?
The above table indicates that
24 % people said yes
76% people said no
0
10
20
30
40
50
60
70
80
1
yes
no
0
20
40
60
80
1
yes
no
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Q.3). Do you prefer to eat Cadbury?
The above table indicates that
94 % people said yes
6% people said no
Q.4). Which brand comes to your mind when you hear the word Chocolate?
Cadbury 42%
Nestle 35%
Amul 10%
Parle 8%
Others 5%
0 0.5 1 1.5 2
1) Do you prefer to eat
Cadbury?
yes 94%
no 10%
Cadbury
Nestle
Amul
Others
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Q.5). Are you aware with the following brands of chocolates?
INTERPRETATION:
The above table indicates that
The number of people are aware about the Cadbury product 56% above
Then nestle up to 24%
Q.6). Have you seen Cadbury advertising campaigns?
INTERPRETATION:
The above table indicates that
Number of people are they seen the Cadbury advertising campaigns
0% 10% 20% 30% 40% 50%
1
Parle
Amul
Nestle
Cadbury
0%20%
40%60%
80%100%
no
10%
yes , 94%
no , 10%
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Q.7). Which Cadbury slogan/tagline comes to your mind first?
INTERPRETATION:
The above table indicates that
There are most popular tagline comes to your mind first customer kya swaad hai
zindagi mein
Tehn after shubh aarambha was most popular tagline.
Q.8). What Cadbury advertisements are most appealing?
INTERPRETATION:
The above table indicates that
This chart indicated most the people are seen the advertisement on television
,& redio .
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Kya swaad hai zindagi
mein
Khaane waalon ko
khaane ka bahana chahiye
Kuch meetha ho jaye
Shubh aarambh
Others
0
0.2
0.4
0.6
0.8
1
12
34
What Cadbury
advertisements are most
appealing?
Television 65%
Print 10%
Outdoor (hoardings,
billboards etc.) 5%
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Q.9). which product of Cadbury you like the most?
INTERPRETATION:
The above table indicates that
Dairy milk 50%
Five star 20%
Nuties 7%
Bytes 25%
There are most popular brand are Cadbury dairy milk.
Q.10). Did you think the Cadbury product price is reasonable?
Higher NO
Medium YES
Lower NO
INTERPRETATION:
The above table indicates that
This table indicated to price are reasonable.
Series10
50
100
D a i r y m i l k
F i v e s t a r
N u t i e s
B y e t s
Percentage
product
Which product of cadbury you like the most?
Series1
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Q.11). What is your opinion about the Cadbury test it should be improved or
not?
Good YES
Better
Best
Improve YES
Can’t say
INTERPRETATION:
The above table indicates that
This table indicated the product is improved.
Q.12). Did you think Cadbury should launch more verities in products?
INTERPRETATION:
The above table indicates that
The customer say they want to improve quality and launch the more
verities because now days people are buy which is new product in
market.
There are 85% people said yes. 15% people said no.
yes
85%
no
15%
Did you think Cadbury should launchmore verities in products?
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Q.13). Did you think Cadbury has taken over all the markets?
INTERPRETATION:
The above table indicates that
This chart indicated to people says 70% of market is taken the Cadbury.
And remaining people say of 30% the Cadbury has not taken all over
market.
Q.14). Why did you like Cadbury in respect of all other products?
Test Yes
Price
Quality
INTERPRETATION:
The above table indicates that
Because it’s test are good rather then other Cadbury.
And it’s price are also affordable to buy the Cadbury.
It is also available in different varieties.
And quality are best.
0%
20%
40%
60%
80%
70%30%
yesno
p e r c e n t a g e
Cadbury has taken over all themarkets?
Series2
yes 70%
no 30%
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Q.15). Did you think Cadbury is India’s no.1 chocolate? & Why?
Ans-________________________________________________________
1) Did you think Cadbury is most preferred product in other celebrations or in festivals?
Ans-___________________________________________________________
2) If another brand of the same product appears in the market, will you prefer to
stop buying this brand and buy the new brand?
No, not at all I may consider
No, I shall not can’t say
3) If you don’t like to change to the new brand, then what are the reasons for continuing to
purchase the old brand?