Christian Kohler-Martínez LópezCountry Manager Iberia, eGYMIOT 2016 FORUM – Madrid, 2nd of June 2016

Fitness and Wellness Industry: Digital Transformation led by eGym

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2008 2010 2012 2016

“Born digital”Inspiration / Idea Launch Complete Solution Internationalization

InnovationLeaderBORN DIGITAL

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More than 1000 highly satisfied gyms in Europe are changing with eGym the sector

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eGym:� Market launch in 2012� 250 employees� $70 millones investment� Ranked among Top 20 Companies in

Germany “Young Champions”� 10 European countries� Offices in Munich, Berlin, Madrid,

Paris, London, Amsterdam …

Health Club Industry – Key facts

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Key Facts 2015Worldwide

Total industry revenue$81 billion

187.000 clubs

151 million members

Source: IHRSA Global Reports

Health Club Industry – Key facts

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Key Facts 2015Spain

Total industry revenue$2,5 billion

4.500 clubs

6,4 million members

Source: IHRSA Global Reports

IoT maturity – Health Club Industry

Service sector

Consumer Domestic Automotive Energy & supply RetailHealth & fitness

Level of maturity 3 3 2 3 1 1

Examples:Devices/things

Wearables,smartphones, tablets

TV, lighting technology, security, gaming, domestic appliances

Vehicles, entertainment, traffic control, signals, traffic lights

Turbines, measuring apparatus, drills, pipelines, generators, power supply systems

POS, sales,signals, labels

Beds, doctors/therapists, patients, training equipment, monitoring

4 Already used regularlyMaturity level: 3 Solutions available on the market 2 Initiatives being implemented 1 Idea stage

IoT maturity by sector

1

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The actual customer experience

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1970 2016

Has changed something ?

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The actual customer experience

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Customer diversity bigger than ever.

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Digitalisation in the fitness sector will continue to grow, driven by two mega-trends...

Digitisation mega-trend

Digitalisation of society: the Internet and networked devices play a central role in our day-to-

day lives.

+"Health"

mega-trend"Health no longer means

the opposite of illness, but rather a new awareness of

the balance of our individual vital energy."

"Analytics" mega-trendIntelligent collection and

analysis of data are opening up new horizons for performance

Blood sugar

+

126 mg/dl

Blood sugar

"Quantified self"

Use data to determine accurate information

about yourself and your body to then focus on

targeted improvements.

People want to continuously learn more about their bodies and precise ad -hoc fitness!

− OPTIMAL WEIGHT TO TRAINING GOAL AND FITNESS LEVEL

− TRAINING METHODS CHANGE AUTOMATICALLY OVER TIME

− AUTOMATIC MACHINE SETUP WITH TOUCH OF RFID WRISTBAND

− EXTREMELY INTUITIVE TO USE - APPEALS TO A WIDE DEMOGRAPHIC

− TRANSPARENT, CONTINUOUS TRAINING PROGRESS

THE EGYM EQUIPMENT IS THE NEXT STEP ON THE WAY TO A FULLY DIGITIZED GYM.

CHOOSE A TRAINING GOAL (ONCE) STRENGTH TEST (REGULARLY) IDEAL TRAINING

SCREEN FLOW(SIMPLIFIED)

RFID IDENTIFICATION

OPTIMIZED AND PERSONALIZED TRAINING

AUTOMATIC PERIODIZATIONINTITIAL ONE-TIME SET UP

BORN DIGITALCustomer Experience with eGym

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eGym – optimal & comprehensive experience

“We ask our users just to connect to eGym”

“We ask our users just to connect to eGym”

Ecosystem eGym – creating one training experience:

Wearables

Other Apps

Health Checks

eGymMember App eGym

Trainer App

Equipment eGym

Fitness equipment

Wearables Diagnostics for Fitness Check

ERP Systems

CRM Systems

eGym Equipment

eGym Equipment

Training softwareTraining software

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Ecosystem eGym

21

eGym – optimal & comprehensive experience

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eGymMember App

eGymMember App

3

Ecosistema eGym

eGym Trainer App

eGym Trainer App

4

eGym – optimal & comprehensive experience

eGym – The WOW experience

f

QUANTIFIED SELF!

eGym Member App

eGym Member App

3

eGym – The WOW experience

f QUANTIFIED SELF!

eGym Member App

eGym Member App

eGym – The WOW experience

f QUANTIFIED SELF!

eGym Member App

eGym Member App

eGym – The WOW experience

f QUANTIFIED SELF!

eGym Member App

eGym Member App

eGym – The WOW experience

THANK YOU VERY MUCH!Christian Kohler-Martínez LópezCountry Manager Iberia, eGYMIOT 2016 FORUM – Madrid, 2nd of June 2016