Foals- my number

Foals- my numberLouise WilcockMedia- Music video analysis

Music Video

Close ups There are several close ups of the band members during the music video. This is done because of the demand from the record companies to include lots of close ups which will make the band more recognisable to people. There is also close ups of them playing there instruments.

Playing instruments

The band members are playing live music which is a convention for this genre of music.

The camera also shows close ups of the band members playing there instruments. Trevor Millum studied how men are represented in the media. From his research he found out that men are represented either as: Seductive, Carefree, Practical, Comic and Catalogue. In this video men are being represented as practical because they are being skilful in playing their instruments.

The audience

The camera often pans to the audience this is done to show the audiences reaction to the music and how it is effecting them.

Camera effects

In the video camera effects have been used to symbolise the use of drugs. This is also referenced by the camera showing the effect on the audience and in the toilets.

Product placement

Businesses and brands use product placement to advertise their brand. If the audience is a band using their products they will be influenced to purchase the product because they will think they will be like the band members.