Foals- my number

LOUISE WILCOCKMEDIA- MUSIC VIDEO ANALYSIS

Close ups There are several close ups of the band members during the

music video. This is done because of the demand from the record companies to include lots of close ups which will make the band more recognisable to people.

There is also close ups of them playing there instruments.

Playing instruments The band members are playing live music which is a convention for this genre of music.

The camera also shows close ups of the band members playing there instruments. Trevor Millum studied how men are represented in the media. From his research he found out that men are represented either as: Seductive, Carefree, Practical, Comic and Catalogue. In this video men are being represented as practical because they are being skilful in playing their instruments.

The audience

Throughout the music video the camera will pan across to show the audience. This has been done to show the audiences reaction the band preforming. For this genre of music it is common feature that the band is playing live and there is frequent shot of the audience.

Camera effects In the video camera effects have been used to symbolise the use of drugs. The idea of drug use in this video is also supported when the camera cuts to the toilets and suggests drugs being used.

Product placement

Businesses and brands use product placement to advertise their brand. If the audience is a band using their products they will be influenced to purchase the product because they will think they will be like the band members.