Fonts and Typography

Section 7.3

Typography

Typography: the style, arrangement, and appearance of text Well designed text makes your page

more readable Different texts help call attention to

important information and present it clearly and logically

Font Types

Font: a set of characters that have a specific shape and style Each font is assigned a name

Times New Roman Arial Verdana

Font Size

Fonts can be displayed in different sizes

A point is a traditional unit of type measurement The larger the point size, the bigger

the text appears on the screen

Bold, Italic and Underline Text can be bolded, italicized or

underlined On web pages underlined text usually

indicated a hyperlink If you underline text that is not a

hyperlink, users will get confused! Avoid underlining text!

Instead of underlining text to make it stand out, bold or italicize it

Font Alignment

Alignment is the position of text on a page Left Centered Right Aligned Justified

Left Aligned Text

Left aligned text is positioned with theleft edge of the page.

Text is usually left aligned automatically when you enter it on a page

Centered Text

Centered text is positioned in the

middle of the page

Right Aligned TextRight aligned text is

positioned flush with

the page’s right edge

Justified Text

Justified text ispositioned so thatall l ines have thesame left and Right margins

Font Color

Color can help draw attention to important text

Many web designers use a single color for most text, and then use one or two additional colors to attract a reader’s attention to key content

Always use web safe colors!

Readability of Text

If the text on your page is difficult to read, visitors will surf elsewhere.

All text on the page, including heading and caption should be legible on a monitor

Types of Fonts

Fonts can be divided into two categories1. Serif

2. Sans Serif1. Serif

• These fonts have an extra line or curve on the ends of certain letters or numbers

Have little “feet”

Bell Book Antiqua

Types of Fonts

2. Sans Serif Fonts1. Most people find sans serif fonts

easier to read.2. They do not have little “feet”

Arial Verdana

High Contrast Fonts and Backgrounds

You must always consider your page’s background when choosing font colors.

Make certain that there is enough contrast between your text color and your background to make the text readable

Fonts and Backgrounds

Text is easier to read when it is used with an appropriate background. The color and size of the text as well as the color and pattern of the background influence readability. Is this text easy to read?

Fonts and Background

Text is easier to read when it is used with an appropriate background. The color and size of the text as well as the color and pattern of the background influence readability. Is this text easy to read?

Use Styles and Colors Sparingly

Too much bold or italic makes text difficult to read.

Use different styles and colors to emphasize important items, but do not emphasize too many things on one page

Consistency

No matter what font you choose, you should use the same formatting throughout the site Align text consistently

Limit the Amount of Fonts Limit the number of fonts you use on

one page A page that contains too many fonts

becomes disjointed Fonts draw attention to themselves not

to the content you are trying to portray Use a maximum of three fonts per site

1. Banner2. Headings3. Body Text

Appearance Just like colors, fonts should visually

support the message of your site and page

Gary’s Hard Rock CD Store

Kenny’s Historic Cafe