Helping Families Since 1996

Formula to Effectively Market and Sell Your Home

Welcome,

We are committed to creating a relationship with you that is based on trust. We intend to earn your trust by demonstrating through our actions that we clearly have your best interests at heart.

We measure our success by the level of your satisfaction throughout the time we work together. We know that our future success depends upon your recommendation of our service to your friends, business associates and family.

When you select us to represent YOU, We will be committed to providing:

! A Customized Marketing Plan ! Honest Communication ! Skillful Negotiation ! Continuous Follow-up ! Access to the exclusive Resources of Keller Williams ! Ongoing Assistance and Support

The marketing of your property will be our prime responsibility, supported by outstanding sales and support staff of our team.

Together, we pledge to obtain the highest price possible in the shortest amount of time with the least inconvenience to you.

Warm Regards,

John and Linda Monroe Associate Broker, Realtor Keller Williams Realty Partners

ThePower of A Good Decision

Of all the decisions you’ll face when selling your

property, there is none more important than the person you choose to represent

YOU

About Us We have been a widely respected member of the Atlanta real estate industry since 1996. After more than 1500 successful sales, our track record remains spotless, a record we attribute to always placing our clients’ interests ahead of our own, providing “Un-Matched” service and helping our clients navigate the home selling process.

To say real estate is a part of my life would be a true understatement. As the son of two very successful Realtors, at the age of 6, I was already handing out flyers and newsletters on the behalf of The Monroe Team. I was probably the only 10 year old in the world that knew I was going to help people live out their dreams of becoming homeowners. After studying Business at Georgia Southern University, I decided to take the next step of becoming a licensed Realtor. It was a natural decision. I can honestly say it has been the best decision of my life! I love the people, the environment, and assisting our clients to avoid costly pitfalls, and to ensure a smooth and exciting buying and selling experience. The Monroe Team’s philosophy is to go above and beyond our client’s expectations and I’m proud to be a part of this heritage.

Real estate isn’t just a job for me; it’s my passion!! I believe that the foundation for finding the right home is built on trust, communication, and understanding. I think it is important to take the time to get to know my clients personally. With that relationship in place, I am able to find my clients a home that not only meets their needs, but fulfills their expectations. I truly believe that finding the right home isn’t a hard process when you have the right agent. I am a lifelong Georgia resident, growing up in Brunswick. I graduated from Georgia Southern with a Bachelor’s and Master’s Degree in Early Childhood Education. I taught for many years, but education just wasn’t where my passion was. I now live in Canton, Georgia with my husband, Jeff, and our three kids. When not working, I enjoy spending time with my family, college football, and reading.

John & Linda Monroe

Nick Ramsey

Jenny Andrioff

Our track record of success PERCENTAGE OF HOMES WE’VE SUCCESSFULLY SOLD DURING THE INITIAL LISTING PERIOD

Our Successful Sales Since 2007

Market Average Only 30% of Homes Sell in the First Listing Period

Source: First Multiple Listing Service

90%

30%

Our track record of success The period since 2008 was the MOST difficult time to

sell a home yet we still “Outperformed" the market

Source: First Multiple Listing Service

81 Days for

Our Clients

174 Average Days

on Market

Our track record of success

AVERAGE PRICE A SELLER WOULD RECEIVE FOR A HOME WITH A $500,000 ASKING PRICE

Source: First Multiple Listing Service

$492,500

Our Clients $479,000

Typical Agent $453,500

Worst Agent

Our track record of success DIRECT SALES ARE AN EXCELLENT INDICATOR OF AN AGENT’S ABILITY TO ATTRACT BUYERS

THROUGH THEIR OWN MARKETING EFFORTS - RATHER THAN RELYING ON ANOTHER AGENT TO BRING THE BUYER

Source: First Multiple Listing Service

25% of Our sales

are Direct Sales 15% Market Average

Our track record of success

Source: First Multiple Listing Service

IN OUR CAREER OF REAL ESTATE SALES, WE HAVE HELPED OVER 900 ATLANTA FAMILIES

ACHIEVE A SUCCESSFUL SALE OF THEIR HOME. OUR SALES EXCEED $340 MILLION.

By Comparison the TYPICAL agent has 7 Years of Experience and C losed Fewer Than 30 Sales.

Testimonials

“THE MONROE TEAM: EXPERIENCED; HONEST; THOROUGH If you are looking for the utmost in professionalism and an honest opinion about your real estate, the Monroe Team is for you. After interviewing several Realtors in the Bridgemill area, all having solid track records, it was clear that we found a perfect choice with the Monroe Team. We did not want the Realtor who was going to appease us with just a high value; we were looking to seriously move our property. We made a decision to give up our dream house and downsize. Unfortunately, the market values were far lower than when we originally purchased our home. The Monroe Team educated us with facts, not fiction. Their honest pricing and suggestive property-readiness made for a smooth process. Expectations were clear and accurate. They have extensive experience and knowledge and marketed our house just as outlined. It was not surprising that, when the appropriate buyer quickly came alone, she guided the process from beginning to end, no detail left undone. All at the same time, Linda found a short-sale property just our size. As difficult and time consuming this was, Linda stayed on top of the bank and gave us updates during the six-month short sale process. Her persistence and our patience paid off. If you are looking for a truly honest assessment of your property, the Monroe Team is for you! If you are looking for a Realtor with a thorough process, the Monroe Team is it!

If you are looking for a Realtor with solid, true experience, then call the Monroe Team!” – Sally and Scott Peterson

“Recently I had the opportunity to purchase property in Cherokee County. With market conditions being difficult over the years, I wanted someone I could depend on, morning, noon or night, as well as having expertise in this county. Selecting the Monroe team exceeded all my expectations. John and Linda continually updated me on listings, gave objective recommendations on any property we looked at, and followed through with a trouble free closing. Most important I value confidentiality and privacy. This has been an issue with me with previous business dealings. Safe to say my business was safe with them. No doubt I would use them again. ” – Mike Bartlett

“Having worked with the Monroe's in the past, we did not hesitate to call on Them when selling our most recent home. They really know the business. When going through the inspection/repair process, Linda fought for us on details we had not even considered. The sale was completed in record time. We are very satisfied and would definitely recommend The Monroe Team!” - Jamie Borghardt

Testimonials

“My wife and I relocated from the Northeast in 2003. we had worked with many realtors over the years up north as well as in the Atlanta area purchasing, selling and renting various properties. Through friends and business associates, we had heard very positive comments about their real estate experiences and interactions with the Monroe Team. Since first working with them over five years ago, we have never looked back. Their broad level of market knowledge, perseverance and professionalism are second to none. When we engaged in the purchase of our first foreclosure property, we were a little hesitant. Through the process, Their experience in negotiating with the banking and lending industries eased any concerns we may have had previously. The deal was executed flawlessly and in less than 10 business days. It was very clear to us that their direct and honest business approach was the reason for such a successful transaction. In addition, their commitment to properly vet and screen the potential tenant base has made our rental business a very pleasurable and profitable experience. We continue to reap the rewards of Their hard work today. To date, over the dozen real estate transactions with your company have solidified our confidence in you and your work ethics. We will continue to work with and "highly” recommend the Monroe Team for any and all real estate transactions in the Atlanta area.” – David and Claudia Tomicki

“With 45 years of experience in residential home building, we were looking for an agent with knowledge and energy to help us find a home that would fit our needs. The Monroe Team exceeded our expectations.The attention to detail they provided from offer to closing was outstanding. They are true professionals and a pleasure to work with.” – Don and Kathy Maynard

“We began working with the Monroe’s in 2003. We hired the Monroe team to sell our first house because they had an outstanding reputation in the neighborhood. We were looking to sell as soon as possible with out a loss. The Monroe team held up to their reputation and our house sold quickly. They were very knowledgeable and made selling our house very easy. We have continued to use the Monroe team for the purchase and sale of 4 more houses. The Monroe's continue to amaze us with their real estate knowledge and expertise. They take a personal interest in each sale/purchase making sure we get the best deal possible each time. I highly recommend them to friends often and will continue to use them as well.” - Nick and Kristin Brown

- -

Testimonials

“Prior to working with The Monroe Team, we had a fair amount of experience with dealing with different real estate agents through our business as a builder/remodeler. Our relationship with The Monroe Team actually started as a business relationship that had nothing to do with our real estate needs. Our company would perform repairs that were needed on homes that The Monroe Team were buying or selling for their clients. During our time of doing business with The Monroe Team. it became very apparent what type of people/team they were. They were a get it done, get it done right and get it done quickly team. The Monroe Team over and over again showed us through their work ethic how if and when we ever had real estate needs they would be the one to choose. They were so thorough on making sure their client was satisfied and always looking for the best price to give the client. They were very educated on what items were important and knew exactly the price range the customer should be paying for those items; no price gouging would ever get by The Monroe Team. The dedication we saw them put into each and every client was like they were their only client and they made the time didn’t matter what time it was to make sure all of their needs were met. Most importantly not only did it have to meet their client’s expectations it had to meet their’s too; which in most all cases was higher than the clients. Based on what we saw and how they worked when we had real estate needs of our own, there was no question on which team we would use. It would be and was The Monroe Team.

Of course they met all of our concerns with no problem. They were able to find what we wanted in the price range we were looking for and they did it quickly. The Monroe Team did not disappoint us; in fact every time we have dealt with them, they have exceeded our expectations and we have no doubt they would exceed yours too! Over and over again, The Monroe Team will be our choice for all of our real estate needs. - Tom and Selena Kolowich TK Homes/Remodelers, Inc.

“The Monroe team did an outstanding job in selling my house. My house had been on and off the market for about a year. This happened during the recession and a very bad housing market. Then, Linda was referred by a friend who was very happy with her services and how she sold her house. Linda came in assessed the house and our situation. She took charge, put together a marketing plan, and brought in a team of associates, lawyers, etc. in order to get the house sold. She provided tips and suggestions for us to use in preparing the house for showings. She immediately increased the number of showings which increased interest in the property. Under Linda’s leadership, we went from having no offers to having several offers during the selling process. The house sold and we closed in January 2013. I would work with Linda and the Monroe team again, if I were buying or selling another house. Thank you Linda and the Monroe team.” – Jerryl Morris

Testimonials “We were extremely pleased with our real estate dealings with The Monroe Team. We used them to sell our current home, and buy our dream home all in the same time frame. If you ever tried to do this you know it is difficult, but Linda and John Monroe were true “partners” and guided us through every step.

Selling: 1. They were always upfront with all information and did not just tell us what we wanted to hear. 2. They provided an accurate market analysis on current home. 3. They provided a breakdown of items that needed to be fixed/upgraded to sell our home at the best price in shortest time frame. 4. They also provided a list of contractors that we could use (and they trusted). We used some of ours and some of theirs. The recommended contractors did a fantastic job! 5. The house closed in less than 45 days at the price we targeted.

Buying: 1. We fell in love with a Short Sale house that needed a lot of work. 2. They knew exactly what needed to be done to start negotiations with Seller and Bank. 3. They helped us work with one of their trusted finance partners to secure this home while selling our current home. 4. There were numerous issues that popped up along our process.

The Monroe Team took ownership of each and knocked them out of the park. I highly recommend The Monroe Team. They are up front, honest and experts in Selling/Buying Real Estate.” – Karl Rubin Senior Vice President, Orasi Software

“I have worked with the Monroe Team for almost 15 years. Linda and John are much more than agents. They are full service agents. They have the resources and contacts to get things done. They have helped me with construction, finance and insurance. When we sold our first house Linda came in showed us what homes in our neighborhood were selling for and told us what we should list our home for. She walked through the house told us what needed to be done, scheduled the contractors, told us what to pay and had everything done and the house ready to sell in a week. Less than a week later we were under contract! Since then I have bought and sold 5 more homes with the Monroe’s. All of my closing have gone smoothly which is a testament to all the behind the scenes work they do.They are extremely knowledgeable and up to date with the real estate market. I trust them completely and highly recommend them to anyone buying or selling a home.” – Chris Spencer

Testimonials “I have had the pleasure of doing business with John and Linda both as an industry co-worker and as a client.

As a real estate attorney, I figured no one could broker a deal better than I could. After my first contract fell through from a combination of being too busy and not having the experience needed in the actual negotiation process of the deal, I decided to get an experienced agent involved. John and Linda guided my wife through the house hunt process and found the perfect home. Once we found it, Linda aggressively negotiated the deal and used her experience to leverage builder concessions on a spec home that were normally only available on new builds. We had a short time line of 30 days contract to close, and John and Linda got us there with no speed bumps. They even negotiated the closing to be held at the firm where I work, a concession rarely granted by builders, who typically prefer their own closing attorney. John and Linda have a professional network of references that can help handle any part of the closing process, including inspectors, surveyors, contractors, and closing attorneys, someone to address all stages and contingencies in the closing process. As an industry co-worker, John and Linda show the same professionalism with all of their clients. I see satisfied faces at the

closing table from their buyers and sellers, much like I was at my closing, and I would not hesitate to recommend them to anyone interested in a smooth transaction.” - Justin Pacific Attorney at Law

“The Monroe Team is top notch in every way possible! Our experience with them was excellent. We were concerned with buying a second home and leasing our current home, however Linda was able to answer all of our questions, help us work through all possible scenarios and ease our anxiety. Linda is on top of and very knowledgeable of the past and present markets. Many times we were the first buyer to see homes as they hit the market. She was very honest, presenting the pros and cons of homes, which proved to be very valuable in our search for just the right home! The Monroe Team worked very efficiently, paying close attention to every detail! They proved to be experts on each and every step including, purchasing a new home, providing financial resources, and leasing our current home. As we continue the leasing of our old home, we have consulted with the Monroe Team many times and they have given us excellent advice. I would recommend The Monroe Team to anyone who is new to the area, looking to purchase, sell, or lease…you will not be disappointed!” - Doug and Jill Clark

How Homes Sell UNDERSTANDING HOW BUYERS EVALUATE HOMES

The marketing we will do to promote your home has only one purpose - to increase awareness among potential buyers leading to in-person showings.

Once buyers reach your front door, the job of marketing is over.

Your home must now compete with other homes in two areas;:

Features and Price.

If your home has more features that appeal to buyers - or your home is

priced lower than comparable homes - your home will stand out as the better

value.

Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price.

To be effective, your home should stand out as one of the top two to three best values in your immediate market place.

Price

PRICING YOUR HOME FOR A SUCCESSFUL SALE

Pricing your home accurately is the most effective way to ensure a successful sale. Allow me to repeat that - pricing your home accurately is the most effective way to ensure a successful sale.

No amount of marketing can sell an overpriced home. Many sellers are tempted to list their home with the agent who quotes the highest price.

Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market will set the price, or value, for your home.

Fair Market Value is defined as the highest price a buyer is willing to pay for a property.

Pricing your home too high results in an average of up to 185 days MORE on the market then if it was priced at Fair Market Value.

Factors that Influence Market Value

• Supply & Demand • Economic Conditions • Asking & Selling Prices of Competing Homes • Your Home’s Condition • Buyer’s Perception of Your Home

Factors with Little or No Influence on Market Value

• The Price the Seller Paid for the House • The Seller’s Expected Net Proceeds • The Amount Spent on Improvements

Price PROFESSIONAL APPRAISAL

The most effective method of pricing your home is to have a professional appraisal. Benefits of having a professional appraisal: • You receive an unbiased, third party opinion of the market value of

your home by a trained professional.

• You are positioned to quickly recognize and respond to a market offer. • You are positioned to effectively challenge a low lender’s

appraisal of your home, maintaining your higher contract price. A lender will consider a well-known appraisers valuation - they will not consider an estimate provided by a real estate agent.

• You avoid the common practice of a real estate agent “buying your

listing” by suggesting a higher price than can be achieved. Because the agent would then be reluctant to suggest a price reduction early in the marketing process, you lose valuable time during those critical first several weeks on the market.

There Are Usually Three Prices for Every House…

$____ Above Market Value The Price the Seller Would Like

$____ Fair Market Value

$____ Bargain Price The Price the Buyer Would Like

Price THE PRICE OF A NEGOTIATING CUSHION

Pricing your property with a cushion for negotiation can be costly if it pushes the price above the Fair Market Value range. To begin the negotiating process, you MUST have interested buyers. If a property is overpriced, the number of people who see the property is reduced, so as the likelihood of an acceptable offer is reduced.

The best approach to allow room for negotiation without sacrificing exposure is to price the home within the market value range.

Buyers decide what to purchase by:

• Shopping • Comparing • Selecting the best value they can

find

If your property is overpriced, it may be used to make competing listings seem more attractive.

Asking Price in Relationship to Fair Market Value

% of Prospective Purchasers Who Will look at Property

Fair Market Value

+10%

+5%

-5%

-10%

2%

30%

80%

92%

60%

Condition

PREPARING YOUR HOME FOR A SUCCESSFUL SALE

Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyer’s home inspector that your house has been very well maintained. We want buyers to focus on how they would live in your home - not what they would have to repair.

Additionally, your house will stand out from the competition as a better value and command a higher price.

We will also recommend trustworthy, professional contractors to address any repairs that are needed. The extent that these repairs are made will directly affect your listing price. You have the ability to command a higher asking price, and substantiate it, when your home is in top condition.

In a Maritz Research poll, 63% of buyers responded that they would pay more for a house that is move-in ready.

Condition

HOME STAGING

You will only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better and sell faster than non-staged homes.

Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home. An AOL Money & Finance poll revealed that 87% of respondents said home presentation makes the difference in most sales.

Also, while many agents overlook the presentation of your home and push for price reductions, the problems, whether perceived or real, still exist.

Accord ing to the “Nat iona l Association of Realtors” (NAR) the average stag ing investment between 1 and 3 percent of the asking price, generates a return of 8 to 10 percent!

Condition HOME WARRANTY

While your home is listed with us, it will be covered by a nationally-recognized home warranty from First American Home Warranty. The benefit to you is that many of the normal day-to-day repairs are covered under this plan while your home is listed.

When you list - and close - your home with us, we will provide you with a First American Home Warranty transferred to your buyer.

By advertising a comprehensive warranty for your home, we increase buyer confidence in your home and set you apart from the competition.

Marketing MARKETING YOUR HOME FOR A SUCCESSFUL SALE

Your home is now priced accurately and looks great. Let’s show it off !

The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.

• 95% of buyers use the Internet during their home search.

• 85% of all home sales in Atlanta are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, mar k e t i n g t o R e a l t o r s ® is our most productive activity.

• The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.

Marketing PROFESSIONAL PHOTOGRAPHY

After your home is staged, We will pay to have your home photographed by a professional photographer.

With 95% of buyers using the Internet to search for homes, the “First Impression” is critical and that is why professional photography is essential to any comprehensive marketing plan.

More people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of an in-person showing.

“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”

The Wall Street Journal

Marketing H0W BUYERS ARE ATTRACTED TO YOUR PROPERTY

With an understanding where buyers come from we focus

our marketing accordingly.

There are 3 sources of Buyers:

1. Out of Town Buyers

These are typically buyers relocating to the area because

of a job transfer.

2. Local Buyers

These buyers are either upsizing, downsizing or moving

across town to be closer to work.

3. Local Real Estate Brokers

According to the “National Association of

Realtors” (NAR) 88% of the buyers used a Real Estate

Professional to Purchase their home.

Source: National Association of Realtors

Internet 43%

Real Estate Professional

33%

Yard Signs 9%

Friends, Relatives, Neighbors

6%

Other 2%

Knew the Seller 2%

Builder 5%

Marketing MARKETING STRATEGIES DIRECTED AT OUT OF TOWN BUYERS

Social Media

InternetNational

Relocation Network

Keller Williams

International

National REALTORS Association

International Broker

Network

Referral Service

Mobile Apps

Marketing MARKETING STRATEGIES DIRECTED AT LOCAL BUYERS

24 Hour Hotline

Mobile Apps

Yard Signs Phone

Calls

Social Media

Open Houses

Email Campaigns Internet

Marketing MARKETING STRATEGIES DIRECTED AT BUYERS THROUGH LOCAL BROKERS

Social Media

Email Campaigns

Follow-Up On All

Showings

Broker Luncheons

Local REALTORS Association

Personal Phone Calls

FMLS MLS

Open Houses

Marketing INTERNET MARKETING

We will place your home on 900 of the world’s leading real estate web sites for unmatched exposure.

Here are just a few of the sites where your home will be found. . .

Marketing

INTERNET MARKETING

Your home will be featured on the Keller Williams Listing Service where it can be seen by thousands of daily visitors.

Your home is also directly accessible by more than 600 Leading Real Estate Companies of the World affiliates with offices across the country and around the world.

Additionally, all open houses are promoted on the internet, increasing the exposure of your home.

Marketing SOCIAL MEDIA MARKETING

Your home will also be marketed extensively on Facebook, the world’s leading social media site.

We will market your home using several proven approaches, including highly-targeted ads, photos and more.

Facebook represents an opportunity to reach tens of thousands of local Atlanta residents by “Micro-targeting” those users who are searching for a home.

Marketing A MARKET WITHIN A MARKET

Your home will not only be marketed through g lobal channels such as the Internet, print advertising, the Multiple Listing Service and signage. We w i l l a ls o market internationally to our collaborative Keller Williams Realty National sales force of more than 100,000 agents - each with their own connections that c r e a t e s a tremendous source of prospects, buyers and referrals. Keller Williams Realty is the Number 1 Real Estate Company in North America.

This “market within a market” results in the most efficient transaction environment in Atlanta real estate. In fact, one out of every five transactions in the Atlanta area involves a Keller Williams agent.

Keller Williams Realty is also Number 1 in unit sales in Metro Atlanta since 2010.

Marketing INTERACTIVE MOBILE MARKETING

Information about your home will be available 24 hours a day, 7 days a week that can be accessed from any phone, replacing the need for paper flyers.

There are numerous advantages for you;

• Potential buyers can either call or text to immediately access a detailed description of your home, along with beautiful photos, a virtual tour and more.

• Unlike paper flyers, when someone inquires about your home we Give it a Try! Call 678-403-0014 will be notified IMMEDIATELY with the potential buyer’s cell

phone number, allowing us to follow up while the prospective buyer is still in your neighborhood. With a paper flyer, we have to wait until they call us - if they ever do.

• This technology is the flyer box that is never empty. Nothing is more frustrating to potential buyers - and sellers - than an empty flyer box!

Marketing INTERACTIVE MOBILE MARKETING

We have our own FREE mobile Real Estate search App available on any smart phone or Tablet. The best and easiest to use search App on the market. The App provides many advantages for Sellers and Buyers.

Advantages Include:

• A potential Buyer can call, email or text us from the App while they are still in your Neighborhood. • Our App works anywhere in the US, whether you a moving locally or relocating out of state. • GPS technology displays ALL the homes For Sale closest to your current location automatically. No input is required! • Only want to see homes in a certain area? Draw a perimeter on a map with your finger and only the homes For Sale in the perimeter will be displayed. • Save your searches. • Share the homes you like with your Family or friends right from the App. • Points of interest can also be displayed on the map.

Download Our App Here

Service

WHAT ELSE YOU CAN EXPECT FROM US

In addition to the services we’ve covered, you can expect us to provide the following:

• Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants.

• Regular communications regarding every aspect of our efforts and the results of those efforts as well as any

changes in t he market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.

• Assistance negotiating offers and preparing contracts.

• Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.

Thank you

Thank you for the privilege and opportunity to work with you. As always, feel free to call us if you have any questions. We look forward to meeting with you and helping you achieve a successful sale.

John & Linda Monroe Associate Broker, Realtor Keller Williams Realty Partners 220 Heritage Walk Suite 101 Woodstock, GA 30188

Office: (770) 648-4222

LRMonroe@me.com TheMonroeTeam.com