From Ancient Greeks to Modern Geeks:

The Art of Storytelling

Mary Smaragdis

August 17, 2011

Craft the StoryMemorable, Engaging, Actionable

The Challenge

The Action

The Result

The Art of Good Storytelling

Be Clear

Be Concise

Set Context

Personify the StoryElevating Profiles of the Teams

Every Successful Rollout…

… has a good story

… has a good team

Drive AdoptionPutting Existing Channels to Work

Create RipplesBuilding Communities in Social Spaces

Engage stakeholders as they…

… express identity

… establish affinity

… create community

Create Ripples

Personify the Story

Drive Adoption

Craft the Story

Thank You!

Mary Smaragdis

smaragdi@yahoo-inc.com