Date post: | 05-Dec-2014 |
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Education |
Upload: | canadahelps-mycharityconnects |
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From GivingTuesday to Tax-time:
5 Free Promotional Opportunities
CanadaHelps is a non-profit social
enterprise serving charities and donors.
CanadaHelps is a charity that helps charities. We ensure all Canadian charities – most
notably the smallest ones that need it the most – have access to the online fundraising tools,
technology, and education they need to succeed. Because we’re a charity, our fees are a
fraction of those of the for-profit alternatives.
For donors, we offer a one-stop shop for supporting any registered Canadian charity online.
CanadaHelps makes giving easy. Easily explore and discover new causes. Give once or
monthly, donate securities, or increase your impact fundraising for charity. Enjoy instant or
anytime access to all your charitable tax receipts.
At a glance: Trusted for over 14 years, almost 16,000 charities rely on our non-commercial
online fundraising platform and nearly 1 million Canadians have given using CanadaHelps.
We have a spotless record for safe and secure payment processing and instant tax receipting
and operate on less than 1.8% of donation revenues.
Agenda
• About CanadaHelps
• Join the GivingTuesday Movement
• Promote charitable gifts in the new CanadaHelps Gift Guide
• Get your free tax-time assets for your end of year holiday appeal
• Partnering with PayPal to increase impact
• Share your GivingTuesday story with Giving Life
• Need more promotional support?
Join the
GivingTuesday
Movement!
A National Day when Canadians, charities and
businesses come together to celebrate giving.
• A day for the soul the Tuesday right after two massive
days of commerce: Black Friday and Cyber Monday.
• Over 1,300 partners joined the movement!
• Mass media coverage: over 42M media impressions
• 169% increase in donations through CanadaHelps:
225% increase for participating charities!
Join Canada’s 2nd GivingTuesday
this December 2, 2014.
Become an Official
GivingTuesday Partner
Join Canada’s 2nd GivingTuesday this December 2, 2014.
Become an Official
GivingTuesday Partner
1. Go to
GivingTuesday.ca
2. Become an Official
GivingTuesday
Partner by filling out
the short form.
3. Search for your
charity and click
your charity profile.
4. Leverage your
GivingTuesday
donation page by
using its URL.
Promote your GivingTuesday
Initiative on CanadaHelps
Help donors and media discover your GivingTuesday initiatives!
It’s Easy! • Sign into your CanadaHelps
charity account.
• Go to the Edit Profile section
and create a new campaign
or edit an existing one.
• When prompted, select
“GivingTuesday” from the
Campaign Type drop-down
menu.
Encourage your Supporters to
Fundraise for your Cause
www.canadahelps.org/en/fundraise/
Join the #GivingTuesdayCA
Conversation on Social
• On December 2nd, use social media to thank your
donors, volunteers and supporters. Let them know
how they made a difference this year.
• Ask your supporters to help spread awareness about
your cause and GivingTuesday. Post lots of shareable
content that they will want to share online.
• Engage your supporters by asking them to share
stories with you about why they give or why your
cause matters to them. Make it more fun by asking
them to submit #UNselfie photos.
• Let your followers know how they can support you this
GivingTuesday. Tell them about your volunteer
opportunities, GivingTuesday initiatives and
campaigns, fundraising pages, etc.
Inspire Donors with
Charitable Gifts
Join Canada’s 2nd GivingTuesday this December 2, 2014.
The CanadaHelps Gift Guide: A Top-Destination for Donors this
Holiday Season
It’s Easy!
• Sign into your CanadaHelps
charity account.
• Go to the Edit Profile section
and create a new campaign
or edit an existing one.
• When prompted, select the
appropriate charitable gift
amount from the Campaign
Type drop-down menu.
Tips:
• Add gifts that work all year
around.
• Don’t add a fundraising goal or
campaign end date if you want
your page to work all year
around.
• Include the gift amount as a
suggested donation and
describe it using the impact
statement feature.
Join Canada’s 2nd GivingTuesday this December 2, 2014.
The CanadaHelps Gift Guide: A Top-Destination for Donors this
Holiday Season
Ready-to-go Graphics and Messaging
for your End-of-Year Tax Appeal
Get your tax-time toolkit! December 31st alone accounts
for over 5% of annual
donations made using
CanadaHelps!
Partnering to Increase Impact
This December, PayPal will match 1% of
donations made to any registered charity
through CanadaHelps when using a PayPal
account.
Let your supporters know about this opportunity to help
motivate them to donate.
Share Your Story
The holiday season is the perfect time of year to share
inspirational stories and connect with each other. From
GivingTuesday to New Year’s celebrations, there will be
many special moments to capture and share with
Canadians.
Share your story with the Giving Life community.
To submit your story:
-Go to: http://givinglife.canadahelps.org
-Click any blog post and then scroll to the bottom of the page
and click Learn More below Share Your Giving Story.
5 Stories will be
shared in our
Holiday email to
250K+ Canadians!
Need more promotional support?
Watch charity training webinars on our Vimeo channel:
www.vimeo.com/canadahelps
Watch the CanadaHelps GivingTuesday webinar series at:
http://bit.ly/GTCghCH
www.CanadaHelps.org
403 – 173 John Street
Toronto, ON M5T 1X4
1-888-787-4264
Cindy Younan
Manager, Charity Marketing
Thank you!
Contact me with any questions.
www.vimeo.com/canadahelps
www.twitter.com/CharityLifeCA
www.twitter.com/CanadaHelps
www.facebook.com/canadahelps